Firas Wehbe

• Managed the CRM department, successfully acquiring and retaining over 8, 200 customers within three
years, generating a total revenue of 87M SAR.
• Expand Kooheji Jewelrys presence in the major cities of KSA and Bahrain from 9 Boutiques to 15 boutiques
in 3 years.
• Spearheaded digital transformation, launching an e-commerce platform that increased monthly online sales
by 400%.
• Drove influencer collaborations, securing $22.4M (SAR 84M) in earned media value with Georgina campaign
and generating $2.7M (SAR 10M) in sales at zero investment.
• Launched 3 new collections and strategically discontinued an underperforming product line to enhance
profitability.
• Led high-end private viewing experiences for VIP customers, generating $10.6M (SAR 40M) in revenue
within six months.
• Introduced VR/AI technology for immersive jewelry trials, enhancing customer engagement and in-store
experience.
• Orchestrated multiple large-scale marketing campaigns across Saudi Arabia and Bahrain, unlocking new
luxury market segments.
• Created and managed a growth department to expand to B2B segments and cross borders like Kuwait, and
Qatar.

• Developed high-impact marketing & sales strategies, boosting customer acquisition and revenue growth.
• Led brand repositioning & digital transformation, driving engagement through performance marketing,
CRM, and social media.
• Managed a multi-million-dollar marketing budget, optimizing customer lifetime value (CLV) and return on
investment (ROI).
• Implemented a customer-centric marketing approach, enhancing membership retention and satisfaction
levels.
• Spearheaded data-driven decision-making, improving sales forecasting and market segmentation strategies.

• Managed marketing for 40+ product launches, expanding market share for multiple product categories.
• Led trade marketing & retail expansion for Fast Lube services, increasing revenue and brand positioning.
• Developed strategic partnerships with motorsports influencers and top media outlets, driving brand
visibility.
• Oversaw $50M+ marketing campaigns, achieving year-on-year growth in B2B and retail lubricants sectors. Awarded

• Achieved 140% annual revenue growth through product innovation and market expansion.
• Launched 20+ new products, acquiring over 40 B2B customers and securing contracts worth $5.3M (SAR
20M).
• Built strategic partnerships with leading global OEMs, enhancing brand awareness and product portfolio.