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Asmae Boutchkil, Paid Media Specialist - Meta & TikTok Ads

Asmae Boutchkil

Paid Media Specialist - Meta & TikTok Ads·Adworq.com

Morocco

Diploma, Commerce communication

Work experience

Total years of experience: 4 years, 11 months

Paid Media Specialist - Meta & TikTok Ads

January 2025 - January 2026

Adworq.com

Casablanca, Morocco Remote

January 2025 - January 2026

Managed$141K+totaladspendacrossMetaandTikTokAds
Generated25, 000+leadsacrossmultipleaccounts
MaintainedefficientCostperLead(CPL)whilescalingbudgets
Optimizedcampaignsthroughaudiencetesting, creative
iterations, andperformanceanalysis
Handledcampaign structure, budgeting, scaling, andreporting

Company industry:
Advertising

Advertising Manager

June 2022 - November 2024

Weshop

Dubai, United Arab Emirates

June 2022 - November 2024

TeamLeadership & Collaboration
Managedmulti-milliondollaradvertisingbudgetsacrossMeta
andTikTokAds
Drovelarge-scale performancecampaignsgenerating1M+orders
DigitalAdvertising Strategy
CampaignBudgeting&ROIAnalysis
WhatsAppAutomationforcustomerengagement.

Company industry:
Retail & Wholesale

Marketing Manager

January 2022 - January 2022

WESHOP

Dubai, United Arab Emirates

January 2022 - January 2022

Content Creation & Strategy
Ad Campaign Management
Marketing Analytics & Reporting
Inventory Management & Stock Optimization
Data Analysis & Reporting

Company industry:
Advertising

Marketing Manager

January 2022 - January 2022

Weshop

Dubai, United Arab Emirates Remote

January 2022 - January 2022

ContentCreation & Strategy
AdCampaignManagement
MarketingAnalytics&Reporting
InventoryManagement&StockOptimization
DataAnalysis&Reporting

Company industry:
Advertising

Production Manager

November 2021 - January 2022

funnels.ma

Agadir, Morocco

November 2021 - January 2022

MarketingStrategy Development
ContentCreation & AdManagement
TeamCoordination &Support

Company industry:
Internet & E-commerce

Marketing TeamSupervisor

January 2021 - November 2021

funnels.ma

Agadir, Morocco

January 2021 - November 2021

Task Assignment & Deadline Management
Ad Launch & Management
Content Creation for Product Pages

Company industry:
Advertising

Marketing Team Supervisor

January 2021 - November 2021

Funnels

Agadir, Morocco

January 2021 - November 2021

TaskAssignment& DeadlineManagement
AdLaunch&Management
ContentCreation forProductPages

Company industry:
Advertising

Content Creator

October 2020 - January 2021

Bidsys

Rabat, Morocco

October 2020 - January 2021

Landingpagecontent/Productdescriptions
Adcopies/Storytelling/VideoContentScripting

Company industry:
Accounting

Education

Higher School of Technology

January 2020

January 2020

Diploma, Commerce communication

Morocco

Higher School ofTechnology

January 2020

January 2020

High school or equivalent, Commerce communication

Morocco

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
SOCIAL MEDIA ADVERTISING
Intermediate
SOCIAL MEDIA ADVERTISING
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
SNAPCHAT
Intermediate
SNAPCHAT
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
SHOPIFY
Intermediate
SHOPIFY
Intermediate
SALES FUNNEL
Intermediate
SALES FUNNEL
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
GLOBAL MARKETING
Intermediate
GLOBAL MARKETING
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
METADATA
Intermediate
METADATA
Intermediate
SALES FUNNEL
Intermediate
SALES FUNNEL
Intermediate
SHOPIFY
Intermediate
SHOPIFY
Intermediate
SNAPCHAT
Intermediate
SNAPCHAT
Intermediate
SOCIAL MEDIA ADVERTISING
Intermediate
SOCIAL MEDIA ADVERTISING
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate

Languages

Arabic

Beginner

English

Beginner

French

Beginner

Turkish

Beginner