Asna Khursheed

• Serving on the core global corporate team at Taurus Group (Spain), contributing to group-level strategy and international brand direction, while heading e-commerce & marketing for the India subsidiary, INALSA.
• Leading end-to-end e-commerce & marketing operations for INALSA Home Appliance brand; full P&L ownership of the online business across Amazon Vendor Central and emerging marketplaces.
• Scaled e-commerce revenue a 20x transformation — establishing the online channel as a primary revenue pillar.
• Delivered 104.2% of target, +41.7% YoY till Q1 2026), the highest quarterly online revenue in the brand’s history.
• Established the Air Fryer category as the dominant online growth driver through data-backed advertising, pricing, and competitive positioning against premium brands including Philips.
• Launched multiple new categories & SKUs over 10 years — driving NPD from trend identification, consumer immersion, and whitespace mapping to first-in-market launches built on innovation, design & quality.
• Owned P&L management, inventory rationalisation, demand forecasting, and gross-margin delivery through structured S&OP processes.
• Built an annual e-commerce business plan with product mix, price mix, and channel mix strategies to drive topline growth while protecting margins.
• Drove 360-degree brand campaigns spanning digital, social, influencer, PR, and print to strengthen brand equity across touchpoints.
• Directed A+ content, listing optimisation, creative briefs, media plans, and brand-store management; defined value proposition, positioning, and portfolio laddering per channel strategy.
• Integrated Amazon Brand Analytics, search-query data, and alternate-purchase intelligence into everyday decision-making, creating an analytics-led marketing culture.
• Pioneered marketplace-integrity frameworks, building formal evidentiary cases against competitor review manipulation on Amazon India.
• Led cross-functional collaboration across product development, R&D, supply chain, quality, and after-sales teams to close feedback loops between online consumer data and operational improvements.

• Managed vendor relationships, supply-contract negotiations, and
procurement operations.
• Won the Best Award for a Cost Cutting Initiative, delivering
substantial reductions in buying costs.