Abdelouahad Assad, Retail Area Manager

Abdelouahad Assad

Retail Area Manager

Marwa

Location
Morocco
Education
High school or equivalent, experimental science
Experience
18 years, 7 Months

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Work Experience

Total years of experience :18 years, 7 Months

Retail Area Manager at Marwa
  • Morocco
  • My current job since March 2016

- Managing daily operations of the stores in the north of morocco

Retail Brand Manager at Qatar Airways
  • Qatar - Doha
  • May 2014 to January 2016

- Develop, motivate, and train management team, build relationships, utilize skills of workforce most appropriately
- Effectively delegate tasks and follow-up with field managers
- Responsible for achievement of annual sales goals.
- Ability to effectively manage a sales force to achieve sales goals
- Oversee preparation of merchandise placement and displays.
- Develop Product knowledge for the New Hires in coordination with Buyers and HR Team for Induction.
- Ensure and develop the Visual Merchandising in line with Image, Add Campaigns, Stocks (Business) and the local market.
- Conduct regular management meetings to review performance, operations, and employee relations issues, and to discuss strategy with management team
- Partner with HR to oversee recruitment and hiring of store staff.
- Conduct orientation, train, coach, and manage all employees in execution of daily tasks and to maximize sales including completion of all reviews and performance assessment procedures.
- Develop Customer database through optimizing Capture Rate for each sale
- Enhance customer Sales service.
- Provide accurate report, feedback, recommendations and coordinate seasonal Product Trainings and Product Launches.
- Meet Target Stocks rotations and sell-through and allocate the stocks according to needs.
- Conduct regular inventory cycle counts and track conversion rates as directed.
- Lock and secure the store, and oversee compliance with all security procedures.
- Manage payroll, commercial expenses, and headcount to stay within budgeted parameters
- Apply all Human Resources Directives relating to progressive discipline, investigations, and documentation

Retail Brand Manager at International Retail Morocco
  • Morocco - Casablanca
  • January 2012 to February 2014

4 Brands US POLO, SALSA, COLLEZIONE, and Adil Işık
- Develop, motivate, and train management team, build relationships, utilize skills of workforce most appropriately
- Effectively delegate tasks and follow-up with field managers
- Responsible for achievement of annual sales goals.
- Ability to effectively manage a sales force to achieve sales goals
- Oversee preparation of merchandise placement and displays.
- Develop Product knowledge for the New Hires in coordination with Buyers and HR Team for Induction.
- Ensure and develop the Visual Merchandising in line with Image, Add Campaigns, Stocks (Business) and the local market.
- Conduct regular management meetings to review performance, operations, and employee relations issues, and to discuss strategy with management team
- Partner with HR to oversee recruitment and hiring of store staff.
- Conduct orientation, train, coach, and manage all employees in execution of daily tasks and to maximize sales including completion of all reviews and performance assessment procedures.
- Develop Customer database through optimizing Capture Rate for each sale
- Enhance customer Sales service.
- Provide accurate report, feedback, recommendations and coordinate seasonal Product Trainings and Product Launches.
- Meet Target Stocks rotations and sell-through and allocate the stocks according to needs.
- Conduct regular inventory cycle counts and track conversion rates as directed.
- Lock and secure the store, and oversee compliance with all security procedures.
- Manage payroll, commercial expenses, and headcount to stay within budgeted parameters
- Apply all Human Resources Directives relating to progressive discipline, investigations, and documentation

Store Manager at DVH UNITED COLORS OF BENETTON
  • Morocco - Marrakech
  • April 2010 to September 2012

Reporting:
• Communication with brand manager to keep him informed on all aspect of the store’s performance.
• Reports and other activities as required.
• Prepare monthly and annual targets based on the template provided, Review with brand manager.
• Product training, product benefits, new season line orientation mix & match fashion training, creating outfits, maximizing sales, customer service training.
Training:
• Product Training, Products benefits.
• New season line orientation, mix & match fashion training-creating outfits, maximizing sales.
• Costumer services and relation training.
• Costumer data base development.
Staff management
• Recruit, interview, hire, and terminate store staff
• Shift schedule preparation and distribution.
• Develop recommended monthly annual sales targets.
• Manage the store activities and results of the store sales staff.
• Daily review of the sales targets and development of ways to help the store sales staff to achieve and over achieve.
• Weekly sales meeting with the sales staff, all the team and individually.

Shop Manager at Bin Hendi HUGO BOSS
  • Other
  • August 2007 to September 2009

• Insuring the client’s satisfaction by implementing the best costumer services training.
• Being competent in all aspects of work done by sales staff and assistant manager.
• Motivating the employee, Being involved in the hiring process and store staff evaluation.
• Completing the payroll summaries and planning.
• Ensuring that all the bank deposits, paperwork is completed and sent to the accounting.

Sales Assistant Costumer Services, Shoes Responsible and Merchandiser at azadea ZARA
  • United Arab Emirates - Dubai
  • January 2005 to September 2007

• To serve customers courteously and efficiently ensuring that highest standards of customer services are met at all times.
• Monitoring, filling the stock as standard, inventory, assisting on ordering the collection.
• All other appropriate duties as and when required by the shop manager.

Education

High school or equivalent, experimental science
  • at Ibd Abad
  • July 2001

Specialties & Skills

Leadership
Sales Management
Brand Management
Brand Manager
Costumer Services Trainer

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Costumer services (Training)
Training Institute:
Jumierah International
Date Attended:
January 2003

Hobbies

  • All kinds of sports