أسعد Sharafuddin

Managing and ensuring smooth logistics operations - Import, Exports, Cross-trade and Domestic
across all modes (Air, Land and Sea).
Managing in-house vehicle fleet.
Strategic planning to ensure logistics freight cost reduction.
Ensure proper packing and palletization standards are incorporated.
Coordinating with certifying entities, like SGS & UL, for production certification.
Application of Govt. documents, like COO, GCC exemptions, CEPA, import duty exemptions etc.
Monthly MIS reporting.
Training and development.
Freight rate negotiations and contract developments with freight forwarders.
Understanding and implementing shipping / packing requirements in accordance with each
customer and region.
Restructure and formalize logistics SOP.
Responsible for team competence development, satisfaction, and motivation.
Set and monitor team/individual performance objectives and KPIs.

Monitor stock levels and place new orders with Principals to avoid out of stock.
Liaise with Principals for order delivery schedule, shipping documents, etc. and ensure that the order is shipped as per requested delivery schedule and in compliance with Import rules of UAE.
Review and analyze the demand forecast to plan and preparing yearly Purchase Forecast and monitoring all the Company Purchases Regular update to Finance department about planned purchases to assist in cash flow preparation.
Negotiate rates and contracts with freight forwarders & clearance agents.
Make and implement Standard Operating Procedure for Logistics operations.
Preparing Monthly Stock & Sales reports, Re-order reports, stock movement reports, stock turnover reports, COGS Report, Sales deviation reports and other reports as and when required.
Import Documentation.
Customer Relations Management.
Air & Sea Freight Movements.
Logistics Administration.
Freight Forwarding Services.
Freight Planning and Execution.
Communication and integration between stakeholders (i.e. Carriers, Client, Origin Agents, Supplier and End-Users).
Shipment / Cargo Tracking & Organization.
Operations Planning and Execution.
Transportation, Delivery and Distribution.
Customer Relations Management.
Member of the core team for RETAIL PRO integration and implementation

 Responsible for the entire Air, Sea and Land imports and exports in Dubai and Sharjah.
 Managing all the clearance and customs procedures for imports, exports and free zones.
 Managing the warehouse operations in JAFZA.
 Well versed with the Dubai Trade website.
 Supervising local transportations to and from UAE ports and Airports.
 Supervising the BOL and DO desks.
 Handling petty cash for daily operations activities.
 Visiting new clients to understand their business activities and requirements.
 Handling daily job allotments for the messengers.

 Managing the warehouse and the warehouse staff
 Responsible for generating GIT, GRN, GDN reports for inbound and outbound shipments.
 Ensure proper and standardized picking and packing as per the stakeholders requirement.
 Keep effective control & check on warehouse with regard to stock/inventory.
 Maintain stocks of each supplier / brands and alert the management once the stock level is reducing for reordering purpose.
 Evaluate the stock position and value of the stock in each warehouse on monthly basis and provide the report to the Finance for insurance purposes.
 Coordinate with Procurement Team and keep in track with the upcoming orders.
 Source suppliers and obtain quotations.
 Create and Prepare Purchase Orders.
 Follow up with supplier to ensure the shipment being prepared is as per the PO.
 Ensure that the finance team releases the payments to the suppliers as per the PO terms and conditions.
 Obtain, verify and approve the shipping documents sent by the supplier.
 Nominate a suitable freight forwarder as per the required mode of transport.
 Update and follow up with the supplier to facilitate proper and timely shipment pickup.
 Follow up with freight forwarder to ensure timely arrival of the shipment.
 Maintain a shipment tracker with all required information.
 Keep management informed regarding any delay of shipments.
 Prepare invoice and packing list for outward logistics to our branches in the Gulf.
 Apply and collect the Certificate of Origin from Dubai Chambers.
 Inform the receiving party about the shipment departure and arrival.
 Keep Project Managers up to date with all shipment time frames and lead time in order to manage the project dates.
 Arranging for Saudi Arabian Standards Organization (SASO) certification for specific products being exported to Kingdom of Saudi Arabia.
 Arranging the Certificate of Conformity (COC) specific products being exported to Kingdom of Kuwait.
 Keep check and reject any restricted products being exports, as per the importing countries laws and regulation.
 Manage the Project department's warehouse and staff.
 Member of the core team for SAP integration and implementation for Projects Department.

Role / Designation - Collection Assistant (Government & Key Accounts)
Duration - Aug 2011 - Oct 2013


Job Responsibilities
* To achieve company SLA (Targets) in terms of collections
* Handle and resolve customer billing disputes
* Negotiate with customers for settlement of outstanding
* To coordinate with Account Managers/ Partners and customers to ensure proper payments
* To coordinate with Account Managers/ Partners for customers sales requirements
* To meet customers for resolving matters related to billing and payments
* Identify defaulters and suspend accounts
* Refer and file cases with the Legal Department
* To ensure maximum coverage of the assigned task
* To ensure quality in calls and meets at 90% and above. (Customer Service KPI)
* To educate customers on new payment methods

Key Achievements
* Promoted from Consumer Segment to Small and Medium Enterprise Segment to Merchandise Segment to Key and Government segment due to excellent performance with 12 months.
* Consistently met targets while maintaining good relations with the customers.

Organization - Euclid InfoTech
Department - Business Development
Role / Designation - Business Development Executive
Duration - Apr 2007 to Jan 2009
Job Responsibilities
• Prospect for potential new clients and turn this into increased business
• Plan approaches and pitches
• Manage documentations for the bidding process
• Build relationships with new clients
• Present demonstrations and trails to potential clients
• Keep updated information on local, regional, national and international tenders
• Serve as Account Manager to the 'A Grade' customers

Key Achievements
• Over achieved monthly targets consistently
• Appreciation letters from top level management for new and innovative approach towards generating more business.

Organization - IBM DAKSH
Department - Citibank North America
Role / Designation - Customer Service Representative
Duration - Apr 2006 to Jan 2007


Key Responsibilities
* Establish right contact with customer, by verifying security answers
* Identify customers need and up sell appropriate services and products
* Answer calls and respond to emails
* Handle customer inquiries both telephonically and by email
* Research required information using available resources
* Manage and resolve customer complaints
* Provide customers with product and service information
* Enter new customer information into system
* Update existing customer information
* Process orders, forms and applications
* Identify and escalate priority issues
* Route calls to appropriate business units
* Document all call information according to standard operating procedures
* Complete call logs and targets
* Produce call reports

Key Achievements
* Won best performer of the month within 4 months of joining.
* Recognized as outstanding performer in call quality and up selling.

Organization - Sun and Sands Sports - Gulf Marketing Group
Department - Projects Department
Role / Designation - Logistics Coordinator
Duration - Nov 2013 - till date

Job Responsibilities
* Coordinate with Procurement Team and keep in track with the upcoming orders
* Source suppliers and obtain quotations.
* Create and Prepare LPOs as per the terms agreed in the quotation.
* Get the LPO approved from the HODs of Project, Finance and Brands
* Follow up with supplier to ensure the shipment being prepared is as per the LPO.
* Check the readiness of the shipments from the supplier.
* Ensure that the finance team releases the payments to the suppliers as per the LPO terms and conditions.
* Obtain, verify and approve the shipping documents sent by the supplier.
* Nominate a suitable freight forwarder.
* Update and follow up with the supplier to facilitate proper and timely shipment pickup.
* Follow up with freight forwarder to ensure timely arrival of the shipment.
* Maintain a shipment tracker with all required information.
* Keep management informed regarding any delay of shipments.
* Prepare invoice and packing list for outward logistics to our branches in the Gulf.
* Apply and collect the Certificate of Origin from Dubai Chambers.
* Inform the receiving party about the shipment departure and arrival.
* Keep Project Managers up to date with all shipment time frames and lead time in order to manage the project dates.
* Arranging for Saudi Arabian Standards Organization (SASO) certification for specific products being exported to Kingdom of Saudi Arabia.
* Arranging the Certificate of Conformity (COC) specific products being exported to Kingdom of Kuwait.
* Keep check and reject any restricted products being exports, as per the importing countries laws and regulation.
* To analyze the urgency and delay of the shipments, for inward and outward shipments, and get approvals for air freight options.
* Keep effective control & check on warehouse with regard to stock/inventory.
* Maintain stocks of each supplier / brands and alert the procurement team once the stock level is reducing for reordering purpose.
* Evaluate the stock position and value of the stock in each warehouse on monthly basis and provide the report to the Finance for insurance purposes.

Organization - Du
Department - Billing and Collection