Head of marketing and communications
BSH Home Appliances
Total years of experience :9 years, 7 Months
Strategic planning of marketing communications, digital transition and products training
Marketing calendar development and implementation
Marketing budget development, planning and monitoring
Branded culinary studio development and promotion
Covering brand management across Turkey, Middle East, Africa, CIS countries
Supporting, developing and executing brand communication plans within the frame of Bosch brand strategies as per the related region
Reporting and assessing local brand communication as per Bosch KPI's
Generating and delivering regional marketing campaigns
Enhanced product marketing and market share as per local Kazakh guidelines
Supervised and managed the production of POSM and deployed them across local outlets
Handled budgeting and marketing plan execution with local partners and dealers
Handled the commercial real estate market
Interviewed prospective clients
Accompanied clients to property sites
Discussed conditions of sale and drew up real estate contracts
Responsible for Store development and management as per agreed planograms and marketing plans
Implemented specific trade channel strategies in line with brand strategies and plans
Worked on developing and implementing POSM across modern and middle trade channel outlets