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Assem Assemgali, Head of marketing and communications

Assem Assemgali

Head of marketing and communications ·BSH Home Appliances

Kazakhstan

Master's degree, Marketing

Work experience

Total years of experience: 9 years, 7 months

Head of marketing and communications

January 2019 - November 2019

BSH Home Appliances

Kazakhstan

January 2019 - November 2019

Strategic planning of marketing communications, digital transition and products training

Marketing calendar development and implementation

Marketing budget development, planning and monitoring

Branded culinary studio development and promotion
Company industry:
Electrical Engineering
Job role:
Marketing and PR

Regional Brand Manager

June 2015 - December 2018

BSH Home Appliances

Istanbul, Türkiye

June 2015 - December 2018

Covering brand management across Turkey, Middle East, Africa, CIS countries

Supporting, developing and executing brand communication plans within the frame of Bosch brand strategies as per the related region

Reporting and assessing local brand communication as per Bosch KPI's

Generating and delivering regional marketing campaigns
Company industry:
Electrical Engineering
Job role:
Marketing and PR

Marketing Manager

April 2013 - May 2015

BSH Home Appliances

Kazakhstan

April 2013 - May 2015

Enhanced product marketing and market share as per local Kazakh guidelines

Supervised and managed the production of POSM and deployed them across local outlets

Handled budgeting and marketing plan execution with local partners and dealers
Company industry:
Industrial Production
Job role:
Marketing and PR

Clients Solution Consultant

October 2010 - March 2013

Veritas Brown | Cushman & Wakefield

Kazakhstan

October 2010 - March 2013

Handled the commercial real estate market

Interviewed prospective clients

Accompanied clients to property sites

Discussed conditions of sale and drew up real estate contracts
Company industry:
Real Estate
Job role:
Consulting

Trade Marketing Executive

May 2010 - October 2010

Danone

Kazakhstan

May 2010 - October 2010

Responsible for Store development and management as per agreed planograms and marketing plans

Implemented specific trade channel strategies in line with brand strategies and plans

Worked on developing and implementing POSM across modern and middle trade channel outlets
Company industry:
FMCG
Job role:
Marketing and PR

Education

Almaty Management University

February 2014

February 2014

Master's degree, Marketing

Kazakhstan

Kazakh University of International Relations and World Languages

June 2009

June 2009

Bachelor's degree, Philology

Kazakhstan

Skills

Budgeting
Expert
Budgeting
Expert
Consulting
Expert
Consulting
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Market Reserach
Expert
Market Reserach
Expert
Brand Management
Expert
Brand Management
Expert

Languages

Russian

Native Speaker

English

Expert

Turkish

Intermediate