Assia Rahhaoui, Head of Projects and Corporate Events

Assia Rahhaoui

Head of Projects and Corporate Events

Meydan Free Zone

Location
United Arab Emirates
Education
Bachelor's degree, International Hospitality Management
Experience
11 years, 8 Months

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Work Experience

Total years of experience :11 years, 8 Months

Head of Projects and Corporate Events at Meydan Free Zone
  • United Arab Emirates - Dubai
  • My current job since March 2021

Project Lifecycle Management:
Oversee the entire lifecycle of projects, from conceptualization and planning to execution and evaluation.
Implement robust project management methodologies to meet timelines and quality benchmarks.
Financial Management:
Develop and manage budgets for projects and events, ensuring optimal resource utilization.
Implement cost-control measures while maintaining the quality and impact of initiatives.
Risk Management and Crisis Response:
Anticipate and mitigate potential risks, proactively implementing crisis response plans when necessary.
Ensure compliance with regulatory requirements and adherence to the highest standards of safety and security.
Technical Expertise and Innovation:
Apply technical proficiency to incorporate innovative solutions and technologies in project execution.
Stay abreast of industry trends and best practices to continuously enhance the technical aspects of projects.
Performance Evaluation and Continuous Improvement:
Establish key performance indicators (KPIs) for projects and events, conducting thorough evaluations to measure success.
Implement lessons learned to drive continuous improvement in project management processes.
Stakeholder Engagement:
Cultivate and maintain strong relationships with key stakeholders, ensuring their needs are addressed and aligning projects with organizational priorities.

Head of Client Relations at Meydan Free Zone
  • United Arab Emirates
  • September 2021 to January 2023

Strategic Client Management: Employ data-driven strategies to analyze client behavior and preferences, utilizing advanced CRM tools to optimize client interactions and enhance satisfaction. CRM Proficiency: Demonstrate technical prowess in Customer Relationship Management (CRM) platforms, leveraging advanced features for comprehensive client relationship enhancement. Problem Resolution and Technical Expertise: Apply advanced problem-solving techniques and technical expertise to swiftly address client issues, utilizing cutting-edge technologies to enhance issue resolution efficiency. Client Engagement Metrics and Analytics: Implement and analyze key performance indicators (KPIs) related to client engagement, utilizing analytics platforms to derive insights for continuous improvement. Regulatory Compliance Management: Ensure adherence to regulatory standards in client interactions, employing knowledge of industry-specific regulations and utilizing compliance management tools to maintain legal and ethical standards.

Front Office Manager in charge of Quality at Melia hotels international
  • United Arab Emirates - Dubai
  • April 2019 to March 2021

Quality Management with Financial Acumen:
Implement and oversee quality management processes, incorporating financial
analytics to ensure adherence to service standards, optimize operational costs, and
drive continuous improvement in guest experience.
Advanced Customer Service Excellence:
Train and lead front office personnel in leveraging state-of-the-art hospitality
management systems, ensuring proficient handling of financial transactions, and strict
adherence to the brand guidelines set by the international headquarters to elevate the
overall guest experience.
Re-engineered Front Office Operations
Revamped and re-established all Standard Operating Procedures (SOPs) to optimize
operations using advanced hospitality management systems with financial modules,
ensuring seamless processes.
Audits and Compliance:
Conduct regular audits in line with international brand guidelines, ensuring compliance
with financial protocols, quality standards, and overall adherence to established
procedures for guest satisfaction.
Strategic Staff Training and Development:
Develop and conduct ongoing training programs for front office staff, incorporating
financial principles and aligning with international brand standards, to ensure a skilled
and knowledgeable team capable of delivering high quality service and maintaining a
positive guest experience.

Front Office Manager in charge of Quality at the retreat Palm Dubai MGallery by Sofitel
  • United Arab Emirates - Dubai
  • January 2017 to March 2019

Pre-Opening Operations Management:
Oversee the entire pre-opening phase, coordinating recruitment processes, managing
departmental budgets, and executing Standard Operating Procedures
(SOPs) for a seamless and efficient pre-opening hotel experience.
Strategic Recruitment Expertise:
Employ advanced recruitment strategies, leveraging technology and industry best
practices to identify and onboard skilled personnel aligned with the hotel's brand and
service standards.
Budgetary Planning and Oversight:
Develop and manage comprehensive departmental budgets, utilizing financial
forecasting tools and cost analysis to ensure optimal resource allocation during the
pre-opening phase.
Contract Negotiation and Vendor Management:
Negotiate contracts with third party vendors for various hotel services, applying sound
technical knowledge to ensure favorable terms, cost-effectiveness, and high-quality
service delivery.
Standard Operating Procedures (SOPs) Implementation:
Execute and fine-tune SOPs for all pre-opening missions, ensuring consistency,
efficiency, and compliance with industry standards and the hotel's operational
objectives.

Sales Manager at Millennium Hotels and Resorts
  • United Arab Emirates
  • March 2015 to May 2016

Revenue Generation: Drive revenue growth by developing and implementing effective sales strategies, leveraging market analysis and customer insights to identify and capitalize on business opportunities. Client Relationship Management: Build and maintain strong relationships with key clients, utilizing Customer Relationship Management (CRM) tools to ensure personalized service and satisfaction, ultimately fostering client loyalty. Contract Negotiation: Lead negotiations and finalize contracts with corporate clients, ensuring favorable terms while aligning with the hotel's pricing and profitability objectives. Market Analysis and Competitor Insights: Conduct ongoing market analysis and competitor research to stay abreast of industry trends, pricing structures, and customer preferences, providing valuable insights for strategic decisionmaking. Team Leadership and Training: Provide effective leadership to the sales team, guiding recruitment efforts, and delivering targeted training programs to enhance the team's skills, productivity, and alignment with the hotel's sales objectives.

Sales & Marketing Executive at Marriott International
  • United Arab Emirates
  • February 2012 to March 2015

Education

Bachelor's degree, International Hospitality Management
  • at Cergy-Pontoise University
  • January 2023
High school or equivalent, Marketing Management
  • at Jean Baptiste Poquelin
  • July 2007

Specialties & Skills

MANAGEMENT
ANALYTICS
CONCEPTUALIZATION
FINANCIAL MANAGEMENT
INNOVATION
KEY PERFORMANCE INDICATORS (KPIS)
PLANNING
RESEARCH
REVENUE GROWTH

Languages

French
Expert
English
Expert
Arabic
Expert