Atanu Chatterjee, National Business Head

Atanu Chatterjee

National Business Head

Maxbridge Solutions LLP

Location
India - Kolkata
Education
Bachelor's degree, Accountancy, Management & Economics
Experience
16 years, 2 Months

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Work Experience

Total years of experience :16 years, 2 Months

National Business Head at Maxbridge Solutions LLP
  • India - Kolkata
  • My current job since April 2023

Responsible for business growth for the organization in India, Middle East and East African market. Achieve Revenue Goal and Gross Margin Target. Manage Sales team. Design Solutions along with Pre-Sales team. Speck RFP for Government customers. Collaborate with different vendors and partners and deliver solutions to the customers.
Solutions handled are: -
Software Solutions & Services, SaaS Products, IOT & Industrial IOT, Backup Solutions, ITAM & ITSM, Cloud Services, Cloud Migration, Enterprise Networking, IT Infrastructure Build.
Accomplishments -
- Individually Generated business worth INR 25 million in Industrial IOT Solution in Manufacturing Industry in 7 months.
- With the team created a pipeline of INR 45 million.
- Created solutions for Smart Manufacturing or Industry 4.0 with large Enterprises in Eastern and Southern India.
- Gained edge over big competitions as Siemens, Honeywell, PWC and achieved confidence of customers.
- Have gained thorough experience in IIOT technology and its implication in various industry verticals like manufacturers in Paint industry, Steel Industry, Healthcare Industry, Oil & Gas Industry, Consumer Durable industry and exploring more and more verticals.
- Created opportunities that will deliver at least 150% growth in revenue to the current organization by the coming Financial Year end.
- Developed more than 50 large Enterprise Accounts in India and on the verge of developing similar number of Accounts in Middle East and Africa.

Director - Business at Techbag Digital Private Limited
  • India - Bengaluru
  • November 2021 to April 2023

Consultant to a start-up organization incepted on June 2021 managing the business for Eastern, Northern & Western India. Responsibility includes Sales Planning with Forecasting, Alliance Management, Territory Management, YoY Growth, Meet Topline and Gross Margin Target. Manage a team of Inside Sales Managers, Account Managers, Marketing Personnel. Plan & supervise Marketing Campaigns for lead generation. Develop new customer base in varied Industry verticals as Manufacturing, Mining, Healthcare, Education, BFSI, Logistics, utility & Government. Products & Services offered are IT Infrastructure build On-Premise, On-Cloud, SaaS Solutions for IT Monitoring & Management, Backup, DR & Data Protection Solutions, Cyber Security - Governance, Risk & Compliance Solutions & Services, End Point Monitoring & Management Solutions and Software Solutions. Strategy to meet organizational objectives is by utilizing existing relationships with accounts as well as developing new accounts and business opportunities. Successfully addressing more than 350 customers across India and meeting the Key Responsibilities. Generated a gross revenue of INR 2.25 Crore with 23+% Gross Margin in One and a half years.

Head Of Business Development at Winconsultant
  • India - Kolkata
  • November 2020 to October 2021

Territory Covered: Kolkata and Pan India

Role:
Head the business for Digital Transformation, Cyber Security and Infrastructure Build in Indian market. Manage teams to meet Annual Business target with Sales Planning, Revenue Growth, achieving Gross Margin target and manage Profit & Loss for the organization.

Industry Focus - Manufacturing; Healthcare; BFSI; Utilities; Education; Retail; Logistics; Mining; Government; Defence; Armed Forces; IT Companies - Developers and Service Providers.

Achievements till date - Generated significant opportunities and business worth multimillion INR which are as follows:-
- Cyber Security Services in Infrastructure Audit for ISO 27000, PCI DSS and MDR at a multinational organization in e-commerce domain based out of Kolkata, India.
- IoT based automated Production Management Solution hosted on Public Cloud involving Purchase, Raw Material Inward, the RM Inventory through the production processes till Finished Goods Inventory and Dispatch.
- Solution and implementation of RPA in Raw Material Procurement to Pay for a Large Multinational Steel Processing Enterprise.
- Mine Automation and Digitalization project for multiple open cast mines for a multinational Mine Owner in India.
- RFID & Biometric technology based Campus Solution for couple of Educational Institutes in India.

Sales Account Manager at Cubezix Business Technologies
  • United Arab Emirates - Dubai
  • April 2018 to January 2019

Territory Covered: Whole UAE, except Abu Dhabi

Role:
Head the business for the Startup Organization and achieve Sales Target, Revenue Target and Gross Margin target. Portfolio of Solutions and Services handled were IT Hardware Supply and implementation, Networking, Cyber Security and Managed Services.

Industry Focus: Manufacturing, Healthcare, Hospitality, Engineering and Construction, Interior Designing Consultants and Government and Education.

Accomplishments:
- Reached out to 400+ end customers in Dubai and Sharjah.
- Generated Gross revenue of AED 1.15 million with a Gross Profit of up to 65% in in 6 months.

Business Consultant at SMS Informatics
  • India - Kolkata
  • January 2016 to April 2018

Territory Covered: Kolkata and Eastern India

Accomplished the company’s goal by establishing it as a Solution and Service Provider in Process Automation, Customized ERP Solution and integration of customized modules with existing ERP, Hospital Management System and Platform, e-commerce platform, Website Development and Web Content Management, Workflow Automation, Mobile Application Development and customized SMS Services in Pan India market with Sales and Technical teams delivering 100% of their efficiency. Surpassed company’s current annual revenue by 25% and reached Gross Profit up to 45%. Broadened the market base by developing relationships with Large Multinational Enterprises, SMEs and MSMEs.

Sales Manager at Bahwan IT LLC.
  • Oman - Muscat
  • June 2013 to December 2015

Territory Covered: Oman.

Role:
Manage 30+ accounts for Bahwan IT and develop new Accounts in Oman. Meet Annual Gross Margin Target of RO 500, 000 from IT Infrastructure Products and Solutions which included Enterprise Computing, Storage, Infrastructure Build (DC), DR Solutions, Backup & Data Protection, Virtualization, Networking, Wan Optimization Solution, IT Security, IP Telephony & Video Conferencing,

Industry Focus: Government Accounts and Ministry, British Petroleum & Education Sector.

Accomplishments:
- Met and overachieved Gross Margin target.
- Resolved legacy issues at multiple accounts and converted them to active accounts delivering annual business of multi-million Omani Rials.
- Achieved recognition from HP for selling the first HP 3Par 7400 with 4 controllers in the country.
- Generated the first biggest order for Huawei in the country for a value of RO 463, 000 (US$1.2 million) against Cisco & HP Networking as competitors for the same deal.

Sales Manager at Technology Associates
  • Uganda - Kampala
  • February 2011 to April 2013

Territory Covered: Uganda

Role:
Manage existing accounts. Develop new accounts. Deliver annual growth. Meet Revenue and Gross Margin target. Meet company objectives by developing business for Enterprise IT Solutions, System Integration, Banking Hardware Solutions as ATM and POS machines in Uganda.

Industry Focus: Government, Banking and Financial Institute, Telecom, Education, Utility and Manufacturing.


Accomplishments:
- Achieved annual average Top line target of $5 million and a Gross Profit target of $750K.
- Generated one of the biggest orders for IT Infrastructure implementation in Uganda worth $6.5 million in collaboration with an ISV, followed by repeat businesses for IT Hardware and Services worth $2.25 million.
- Earned appreciation from the customer by successfully proposing and executing a Campus Solution project from one of the biggest Universities in Uganda with an order value was $2.75 million.
- Established footprint with BFSI sector with IT Solutions, ATM & POS Machine implementation & Support and generated an additional revenue gain of 16%.

Sales Manager - Enterprise SBU at Redington India Ltd.
  • India - Kolkata
  • December 2007 to January 2011

Territory Covered: Eastern India

Role:
Manage Back to Back business from Channel Partners for Enterprise IT Hardware & Solutions that included Enterprise Servers, Enterprise Storage, Enterprise IT Security and Enterprise Software. Manage & lead a team of 14 Channel & Product Sales Specialists to achieve revenue target from Eastern India. Carry varied marketing activities both at channel partner as well end customer level to promote products. Maintain relationship and regular interactions with OEMs Account Managers & Channel Managers. Engage Product Sales Specialists to train and assist Channel Partners on technology. Manage transactions and commercials.

Achievements:
- Consistently overachieved annual target by an average of 15% and added to CAGR of 5% on company’s bottom-line in Eastern India.
- Generated excellent reputation with OEMs and channel partners by proactively maintaining relationship with end customers and generating opportunities in million dollar value on behalf of the channel partners.
- Established Netapp as a prominent storage solution provider in Eastern India.

Territory Sales Manager at CMS Computers Limited
  • India - Chandigarh
  • May 2006 to November 2007

Territory Covered: North India - Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir

Role:
Manage Accounts and generate business and meet revenue target for IT Infrastructure Hardware Products & solutions, System Integration and Physical Security Solutions like CCTV, Access Control and RFID & Biometric based solutions from North India. Sales Planning & Forecasting, identification of opportunities by generating demand for related products & solutions, do presentations, negotiate and close deals. Speck and prepare tenders. Develop & manage Channel Partners. Monitor commercials.

Achievements:
- Signed all India rate contract for implementation of RFID & Biometric based HR and Access Control solutions with Hutchison Essar in Mohali & Idea Cellular in Shimla worth more than INR 25 million.
- Generated an opportunity for a Biometric based authentication Solution in one Command of the Indian Army and earned the prestigious contract and thereafter replicated the same solution at other Commands with a total order value of INR 15 million.

Education

Bachelor's degree, Accountancy, Management & Economics
  • at University of Calcutta
  • March 1993

Bachelor in Commerce(BCom) from Acharya Prafulla Chandra College under Calcutta University.

Bayt Tests

IQ Test
IQ Test
Score 60%

Specialties & Skills

Sales and Marketing
Business Development
Sales Management
Channel Management
Account Management
Sales Management
Territory Management
Channel Management
Account Management
Business Development
Man Management
IT Infrastructure Solution and Services Sales
IOT Solution Sales
Software Sales
Digital Transformation Solution Sales
Alliance Management
Sales & Business Negotiation
Automation Solution Sales
Solution Presentation

Languages

English
Expert
Hindi
Expert
Bengali
Native Speaker

Hobbies

  • Socializing
  • Reading
  • Listening to music
  • Traveling
  • High Altitude Trekking
  • Adventure tours
  • Indoor games and board games
  • Outdoor team & individual games