Ata Ullah Khan Ata

Taken the charge of Rawalpindi Area (Rawalpindi to Kashmir etc.) Later on transferred to Mardan Area (Maradan to Chitral). Core jobs include
Building current business volumes on sustainable foundations through taking strategic and operational decisions
Implementing company policies and developing a professional liason between principle's staff and business partners
Sustaining current business and forecasting future growth by maximizing the service through incoporating new businesses and enhancing the existing ones
Exploring the untapped markets and operating surgically at explored areas
Building and developing a strong team through peridic trainning and coaching to cop with the future challenges and competition
Also keeping in view the current market and putting diversification proposals to higher management for growth enhancement of the company

Worked as Territory Executive with EBM and looked after its business in Peshawar for two years and later on operated in Rawalpindi / Islamabad. Core jobs include Distribution handling, Monitoring and implementation of company’s policies. Also responsible for making strategies regarding certain marketing activities for better brand positioning and overall business expansion. Keeping up the current business at optimum level and exploration of uncovered market. Manage the equilibrium between supply and demand by accurate forecasting / Estimation of Consumer Demand, Proper resource management as required during any special activity / product launches, focusing the targets by evaluation on weekly and daily basis. Also keeping an eye on competitor’s activities to plan counter activities. Making plans by analyzing the current market situations with coordination of higher management to cope with future challenge

• Successfully planned the strategies and implemented for conduction of smooth sales operations
• Assured the accuracy and in time reporting by MIS launched by the company at metro towns all over the country
• Also assured the basic benchmarks as defined by the company for declaration of a distribution setup as Model Distributor

Internationally Operated in
Kabul, Jalalabad, Afghanistan
Responsible for planning, developing of infrastructure for conduction of organized sales operations throughout the country. Identify the market dynamics its potential and provide recommendations for future development of company’s business. Also have to build a strong and professional sales force to counter leading competition in Afghanistan by periodic training and timely backup
• Successful conduction of shop census of Kabul for Routing
• Finalized the salesmen routes accordingly
• Implemented the warehousing benchmarks at distribution level to maintain the equilibrium of primary and secondary sales

Responsible for managing the allotted area from Jhelum to Skardu regarding sales, coverage and exploration as per company’s strategies. Also have to achieve the projected targets of sales and manage the stock level at distributor end. Managing the rotation of stock and recoveries for the better sales flow throughout the month. Maintain the current customers at optimum level and explore new accounts for the promotion of the company’s business. Responsible for managing the Key-Accounts of Rwp. and Islamabad regarding Sales, Product availability, Display, and in-time recoveries for optimum sales. Suggesting promotional plans and reporting the current activities and its evaluation to higher management on daily, weekly and monthly basis.
• Introduced the successful order booking system
• Also implemented the periodic evaluation system of every team member for achieving overall team objectives
• Started the morning sessions and weekly performance measurement meeting