Regional Marketing & Business Development Manager
Kalium Group
Total years of experience :23 years, 1 Months
• Regionally manage the Marketing & Business Development (Portfolio Management) in GCC (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman) & MENA (Lebanon, Jordan, Egypt, Tunisia, and Morocco).
• Successfully launched a new brand for PRP (Platelete Rich Plasma) Kits in 2020 across the Gulf - right from the manufacturing to regulatory and launch roadmap and sold 400 units in the first 30 days of launch via online leads.
• Working with the CEO & the Board, manage the marketing and business development functions for 9 distinct brands across 11 countries, ensuring ROI and increased brand equity.
• Launched the E-commerce platform in 2020 focusing on skincare ranges targeting the end consumers.
• Work alongside Regional Sales Managers to create focused marketing campaigns and B2B & B2C events to facilitate and achieve targets of US$ 17 Million.
• Actively played the role of a Change Agent when Kalium was acquired by AVIVO Group in 2017.
• Develop a regional Social Media presence for Kalium and its products at a 15% growth in followers per month, generating an average of 35 leads per month (worth US$ 90, 000) at an acquisition cost of only US$ 17 per lead.
• Create bi-annual advertising campaigns for all products - Laser Machines, Aesthetic Devices and Injectables, Cosmeceuticals, and Skincare; growing the leads database by 52% in 5 years.
• End-to-end management of creative, events and media agency relations ensuring timely, cost effective and high quality deliverables.
• Conceptualizing and management of events including product launches, KOL & Influencers Retreats, Round Table Discussions, conferences for 200 - 500 attendees and several collaborations with other B2B & B2C events.
• Organise close to 60 workshops and trainings annually with international KOLs to generate leads and acquire new accounts ensuring a favorable cost to revenue ratio and a minimal cost per customer acquisition for all events.
• Plan, design and execute the group’s strategy for 12 annual exhibitions across G.C.C. & MENA.
• Digital Transformation - introducing digital / electronic formats of various work-modes and marketing channels to cut down costs and time spent by an average of 12% in 2018.
Account Portfolio
• wasl Asset Management Group,
• Audi,
• Volkswagen,
• Porsche,
• Skoda,
• Kia
• Hyundai
• Cravia Group (Seattles Best Coffee, Cinnabon, Zaater W’ Zeit, The Steak Bar, and Five Guys),
• Kalium Group (Dermalase Clinic and Aesthetica Clinic),
• Zurich Insurance,
• Dubai Cares,
• Palma Holding - Serenia Residences The Palm,
• Harley-Davidson MENA and,
• Dubai Multi Commodities Centre (DMCC).
Role Description
• Development and execution of strategic and tactical marketing and communication strategies, in addition to conceptualising brand launch campaigns.
• New business development from the existing portfolio worth over AED 2 million in 18 months.
• Setting reasonable KPIs to keep my team of 4 Client Servicing Managers motivated and assessing their performance based on these KPIs.
• Develop and maintain sound business relationships with high-net worth clientele and key decision makers.
• Contribute towards award winning creative work for the agency by leading and inspiring teams.
• Conduct periodical market research and insight campaigns for all clients; through outsourced agencies and in-house resources.
• Anticipate potential challenges for clients/brands and develop plans to put forth appropriate positioning to reduce negative perception.
• Closely liaising with Cicero & Bernay Public Relations (PR Agency) to ensure all integrated strategies are executed with optimised results.
• Generated revenue for the agency worth AED 6 million in a span of 10 months in 2013, through online, print and outdoor media campaigns.
Account Portfolio
• Oman Insurance,
• Cisco Middle East,
• Emitac Mobile Solutions,
• LiveAdmins,
• LinkedIn Middle East,
• du,
• OCSHI - Healthcare Information Technology and,
• Toujourschic
• TeaLand
Role Description
• Plan and execute marketing and event management strategies for clients.
• Define product/service strategies and road maps.
• Consult, plan & implement Online Marketing & Social Media Marketing strategies for businesses, especially in the Retail and IT industry.
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.
• In conjunction with TSL Channels (a Channel Marketing agency), consulted Cisco Middle East on streamlining their channel marketing efforts through an annual marketing calendar.
• Design and implement a Channel Marketing Strategy to acquire new partners in order to optimize revenue growth across the G.C.C.
• Develop and manage relationships with marketing agencies, channel partners and third party marketing vendors as needed - Emitac Mobile Solutions, du, and LiveAdmins.
• Initiate and monitor all PR activities pre and post product launch events, online and offline for clients from different industries (IT, Telecommunications, Real Estate, Retail, etc.)
- Own, develop, and execute a wide variety of marketing communications projects that support the strategic and operating goals of the company.
- Develop, implement and improve content consistently through out all communications.
- Draft and update quarterly road maps, plans, and budget proposals including detailed schedules for key communication projects.
- Define key campaign deliverables and coordinating their budget approvals, timelines, and global roll-out schedules.
- Collect and analyze data on established and prospective real estate customers and competitors.
- Prepare reports that interpret real estate market conditions and potentials, investigate methods, costs of distribution and advertising.
- Write press releases and real estate industry reports and help conduct proactive media relations campaigns.
- Establish a framework for mining ideas and suggestions from customers to make marketing campaigns more effective.
- Establish relationships with managers through out the organisation to ensure excellent information flow and feedback on impacts of process, policy and product changes.
- Preparing an execution and marketing strategy plan for product launch.
- Developed a marketing and communication plan that included positioning the product that helps to accelerate adoption and build a long-term differentiated identity.
- Worked closely with an advertising agency to create the ATL campaign. Developed creative concepts to deliver the key message. Used a mix of mass media vehicles to ‘announce’ with impact and create awareness.
- Accountable for setting up a PR plan and calendar with the PR agency.
- Maintain a sales support and marketing spend with allocated budget for both Q4 2005 and 2006.
- Provide recommendations and implement strategies to ensure a good experience for customers and optimize retention.
- Coordination with sales team to ensure optimum exploitation of promotional opportunities and material.
- Identify opportunities to increase visibility.
- Coordinate and implement creative and fabrication of POS/POP material
- Responsible for keeping track of sales for World Space products in the UAE market.
- Developing, organizing, supervising and handling various events and road shows
- Act as the primary contact for identified customers, providing both inbound and outbound telephonic support
- Managing marketing plans and strategies and to ensure strategic display of merchandise in both retail outlets and road shows.
- Evaluating the changing market place via scheduled relationship calls to customers so as to develop and enhance understanding of the customer’s business needs.
- Recording customer data and ensure that the quality of data captured maintains a very high standard of accuracy and cleanliness.
- Follow escalation and complaint procedures in order to ensure that all customer inquiries and concerns are followed up to the highest degree of professional standards and within the terms and policies of the campaign.
- Managing and servicing client needs by providing them with solutions to their problems relating to multimedia, websites, advertisements, creating corporate identities and 2D & 3D animations
- Administering client database covering Dubai and Sharjah
- Co-ordinate, and initiate meetings and presentations for potential clients
- Ensure customer satisfaction with maximum efficiency
- Preparing business activity reports to be submitted to the General Manager on a daily basis
- Generating business by initiating cold calls and through leads provided by current clients
- Providing suggestions and ideas to the designing department
- Responsible for making and sending initial and final price quotations to clients
- Handling inbound/outbound calls
- Working with the team to manage the daily activity of the call center
- Accountable for operations and closing of sales for the Privilege Club membership
- Generate leads on a daily basis
- Making daily logs and reports for the day ended and a list of potential people to call the next day.
Bachelor of Commerce in Marketing and Management Relevant Course Work Business Finance, Law in Society, Applied Marketing Research, Services Marketing, Marketing Communications, International Marketing, Marketing Strategy, Organizational Behavior, Operations Management, Organizational Analysis, Supply Chain Management, Managing Human Resources, Total Quality Management, International Business Management