Athira Unnikrishnan

• Manage multiple corporate social media communities across Instagram, Facebook, and YouTube to optimise
brand presence.
• Design and execute tailored monthly editorial calendars based on specific client outreach and digital marketing
goals.
• Craft high-converting advertising copies for promotional posters, campaign materials, and brand
communications.
• Utilise Canva, CapCut, and InShot to produce visually compelling graphics, reels, and video elements daily.
• Monitor industry trends and perform competitor analysis to keep client strategies highly market-competitive.

Client Account Management: Strategized and executed digital marketing campaigns for a diverse client
portfolio, including Indyu Skin (Skincare/E-commerce), Maruthua Pharma (Pharmaceuticals/Healthcare),
Lavish Premier (Premium/Lifestyle), Caremark (Healthcare/Services), Haircure (Wellness/Personal Care),
Transcend Training Centre (Education/Professional Development), and Kombu Fitness Centre
(Fitness/Health), among others.
• Prepared, edited, and implemented tailored monthly editorial content calendars aligned with client
marketing objectives.
• Managed multi-channel initiatives across Instagram, Facebook, LinkedIn, and YouTube to maximize
organic reach and brand equity.
• Researched industry domains and company offerings to craft high-conversion ad copy and social media
concepts.
• Used Canva, CapCut, and InShot to produce high-quality campaign graphics and short-form video
assets.
• Maintained strong community engagement by promptly and professionally managing audience
interactions.
• Conducted competitor analysis and monitored market trends to proactively adapt campaign strategy.

• Executed on-page and off-page SEO tactics to improve search rankings and site authority.
• Performed keyword research to build organic visibility strategies aligned with client conversion goals.
• Analyzed website traffic patterns to identify bottlenecks and compiled technical optimization roadmaps.
• Designed and scaled link-building initiatives through collaborative outreach to strengthen backlink
profiles.