عاطف Hashmat

 Develops and Implement sales strategies to increase revenues achieve sales target and hit KPI
 Handled all the Segments (MT, GT, TT ).
 Handling all Categories (Frozen, Chilled, Ambient)
 Oversee world renowned Brands (Seara, Emborg, McCain, K&N’s, S.K, Farm Fresh, Klassic, Shan, India Gate, Aashirvaad, Sunfeast, Ali Café, Lucky Me, and Mama Sita’s)
 Fostering strong relationship with all my customers.
 Negotiating and Finalizing the BDA
 Managing all Trade Marketing Budgets & Sales Incentive.
 Supervise and coordinates all sales activities to insure all in line with the guidelines and comply with the established processes and procedure.
 Doing Business Review with all the Key Customers Quarterly.
 As a team achieving target every month with right product mix to ensure profitability.
 Review and approve Sales Target by Territory by Brands for Sales Supervisors.
 Successfully developed and launched new products and increased market share.
 Increased company’s Revenue by 100%
 Within the span of 6 month doubled company’s volume and value achievement.
 Increased the market share of every Brand which we acquire from other distributer by 60%
 Received several awards for achieving target and increasing market share for Brands

 Looking after the Products (Energizer, Osram, Parle, Anchor & Haldiram’s Mopleez)
 Directly coordinating with sales team for setting sales & marketing strategies and sales target for each segment.
 Handling all the segments (Modern Trade, Retail, Whole Sale, Alternate Trade and Van Sales)
 Directly involved in sales of Alternate Trade and Van Sales
 Perform market research and competitive analysis.
 Ensure maximum brand visibility and capture optimum market share.
 Identifying category and which products have more Scope in market.
 Identifying and dealing directly with new agency to improve company portfolio.
 Placing orders to principles according to sales budget.
 Received appreciation letter from Energizer for achieving target and highest market share.