Mazen Hamza

1. Strategic Planning and Execution:
- Develop and implement the division’s overall business strategy.
- Set long-term and short-term targets for sales, profitability, and market share growth.
- Conduct market and competitive analysis to identify growth opportunities and emerging consumer trends.
2. P&L Management:
- Take full ownership of the division’s P&L, ensuring that revenue and profitability targets are met or exceeded.
- Monitor financial performance, analyzing sales and costs to maintain profitability.
- Implement cost control measures while driving operational efficiency to improve margins.
- Optimize pricing, promotion, and trade spend to maximize returns.
3. Supply Chain and Operations Management:
- Ensure the efficient management of the supply chain to meet demand and minimize stock-outs.
- Collaborate with supply chain teams to optimize inventory levels, manage product lifecycle, and ensure timely deliveries.
- Work with the procurement team to manage sourcing, ensuring product quality and cost-effectiveness.
4. Sales and Market Development:
- Lead and guide the sales team in developing and executing strategies to increase market share and revenue.
- Work closely with key customers to build strong partnerships and negotiate terms.
- Drive business development by exploring new channels, markets, and customer segments.
- Oversee the implementation of trade marketing and promotional activities to boost sales.
5. Team Leadership and Talent Development:
- Lead, coach, and mentor a cross-functional team, including sales, marketing, finance, and supply chain.
- Set performance expectations and provide feedback to ensure team members meet their objectives.
- Foster a high-performance culture, ensuring talent development and succession planning.
6. Brand and Product Portfolio Management:
- Oversee the development and management of the division's product portfolio, ensuring alignment with consumer needs.
- Collaborate with the marketing team to build strong brand equity and ensure the successful execution of brand campaigns.
- Guide product innovation and renovation efforts to ensure competitiveness in the market.
- Monitor product performance, making decisions on pricing, packaging, and promotions.
7. Innovation:
- Drive innovation within the division, ensuring that new products align with Almana’s goals and consumer trends.
- Encourage a culture of innovation within the team, promoting creativity in product development and go-to-market strategies.
8. Stakeholder Management:
- Act as the key point of contact between Almana&P and Unilever’s team.
- Represent the division in internal and external stakeholder meetings, providing updates on performance and strategic initiatives.
9. Compliance and Risk Management:
- Identify and mitigate business risks, including supply chain disruptions, regulatory changes, and market fluctuations.
- Maintain a high level of corporate governance and ethical business practices.
- Ensure alignment with global Unilever strategies and policies.

Main tasks and duties:

1- Volume & Value achievement
2- Market Share planning
3- Initiatives exploitation
4- Strategic partnership planning

Responsibilities:

- Manage key regional trade customers through the development and implementation of account strategies and plans through regular communication with the account team in order to maximize volume and share performance.
- Develop and Manage team of Account Executives, Coordinators, Merchandisers and Delivery to secure proper coordination of orders and delivery execution while continuously following up with weekly route plans for maximum customer satisfaction.
- Developing and implementing business plans to grow Distribution, Volume, Visibility, and Market share through optimum utilization of the allocated resources and budgets.
- Developing and implementing trade coverage plan for the sales team and develop distribution directives for the brand in line with the brand strategy guidelines and market needs.
- Maximize the returns on investments from the trade through enhancing the sales fundamentals (Distribution, pricing, Shelving, and Merchandising).
- Preparing and introducing business reviews (Annual - fiscal - quarter - New launches - events and activities).

Responsibilities:
- Handling the following Brands in CARREFOUR Account: Kellogg’s, Pringles, Britannia, Mentos, BIC (shavers, stationary), 3M (stationary, household), Purell, Borges, and ST Michel.
- Increase sales volume with an average of 28% year over year.
- Develop and implement a regional trade marketing and distribution plan which meets the objectives of the divisional trade marketing and distribution plan and is in line with brand strategy and the needs of the trade.
- Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the region by gaining the active support of the trade.
- Secure availability of all related SKUs within adequate stock levels and compliance to execution standards KPIs through execution follow up reports properly filled by each team.
- Collaborate with Sales, Trade Marketing and Marketing functions to create KA Marketing Calendar and timely and efficiently execute within KA customers securing 100% compliance to pre-agreed activity standards.
- Analyze customer needs and opportunities to design and develop best practice KA Merchandising Equipment and execute in market place in collaboration with TM to maximize visibility and access points.

- Setting volume forecasting plans and leading the execution to deliver objectives.

- Analyzing on monthly basis results, scorecards, initiatives implementation and updating the CBD manger with the progress.

- Developing and implementation a business plan to grow Distribution, Volume, Visibility, and Market share through optimum utilization of the allocated resources and budgets.
- Maximize the returns on investments from the trade through enhancing the sales fundamentals (Distribution, pricing, Shelving, and Merchandising).
- Developing and implementing trade coverage plan for the sales team and develop distribution directives for the brand in line with the brand strategy guidelines and market needs.
- Delivering on primary sales (sell in) targets and generating secondary sales (sell out) by executing the in-store fundamentals, initiatives and promotions.
- Create and implement action programs for and with the account to improve the company’s performance.
- Adhere to all P&G policies, procedures and business ethics codes and ensure they are communicated and implemented within the selling team.
- Preparing and introducing  business reviews ( Annual - fiscal - quarter - New launches - events and activities).          

- Supervising show room sales team that delivered single-year sales increase of 18% in 2011.

- Growing specific account strategies and goals as well as brand strategy, targets against annual volume and profitability goals.

- Maximize the availability of our products in consistent with our brands strategy with an emphasis on superior new items execution.

- Develop a competitive pricing strategy to determine the right price to win.

- Establishing team spirit through leading by example motivating efforts.

- Managing all the budgets and allocation effectively.

- Presenting our results in the meetings with the management.