Senior Manager Digital Field Marketing
Marriott International
مجموع سنوات الخبرة :15 years, 0 أشهر
• Handling & planning overall digital marketing strategy including website & mobile projects, PPC & Programmatic advertising, ecommerce, SEO management, Email marketing, for clients such as Dubai Properties. Also serving various clients from legal, beauty, healthcare, technology, and real estate industries.
• Implementing web and mobile projects by deriving scope, liaising with development & design departments, monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues
• Optimizing digital campaigns performance according to defined KPI’s by utilizing best industry practices.
• Maintaining brand integrity and constantly improving user’s complete online experience.
• Improving conversion rates, onsite retention, and overall web performance through web analytics and make recommendations for improvement.
• Driving content management across online platforms through successful execution of e-marketing content programs.
• Evaluating end-to-end customer experience across multiple channels and customer touch points
• Collaborating with cross-functional partners to manage web aspects of Digital business including social media, digital media planning, content strategy, web design, customer service and web analytics.
• Administration of online platform costs and profitability and Cost management associated with web platforms performance.
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
Achievements
• Launched website and ecommerce projects in a short period such as:
o www.codebydonaldedge.com
o www.shazahotels.com
o www.thenovaclinic.com
o www.outwardbound.org
• Helped the clients’ ROI increase by 100% while decreasing CPA by 50%.
• Both organic and paid traffic to the site has also increased by 150% since I have taken over, helping them grow and achieve unmatched results.
• Increased on-site conversion rates by 40% and decreased bounce rates by 30%.
Handling digital marketing for a multiple industry accounts base with clients such as Shaza Hotels, Fraser Suites Dubai, Grand Heritage Hotel & Spa Doha, Tim Hortons, Cold Stone Creamery, ES Energy and Glam Confidential. These include newly pitched accounts along with successful retention and development.
Managing & optimizing PPC campaigns on Google Adwords, Facebook, Twitter, Instagram, YouTube, Linkedin and Adroll. Also familiar with marketing automation platforms of Hubspot and Marketo.
Developing Social Media strategy, execution and creation of content calendar on Hootsuite.
SEO & SEM, content marketing, email marketing as well as web design and build for the clients.
Planning and managing the digital promotion and publicity of clients according to their needs through fully integrated campaigns.
Through persistent follow ups and efforts, renewing and up-selling company’s portfolio of services to existing clients including digital marketing, media buying and planning.
Managing projects from inception through completion - manage budgets as well as utilization targets, scope, deliverables and results.
Preparing and delivering top quality proposals and presentations to customers to demonstrate
progress, ensuring that documentation and presentation material follows all company style guidelines.
Clearly communicating project expectations to both the client and internal team.
Creating and managing invoicing, proposal development, contacts and reports as required for the client.
Meeting with clients to create and foster effective client partnerships and proactively managing difficult client situations like scope changes and issues resolution.
Holistically conceptualized, executed and launched a variety of in-house online education, design and online mobile application brands such as www.logodesignpros.com, www.appnotech.com and www.appostrophic.com
Led a team to plan and execute digital strategy for the brands in terms of brand communication, promotion, place and sales management for achieved sales of more than $100, 000 per month
Managed and executed a wide variety of digital channels including web design and development, SEO, PPC, Email, Social media marketing and advertising
Managing & optimizing PPC campaigns on Google AdWords, Facebook, Twitter, Instagram, YouTube, LinkedIn and Adroll.
Responsible for lead generation & conversion ratios and overall P&L function of the brands in terms of sales and advertising costs
Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion professionals for SEO and PPC campaigns
Planned, created and managed communication mediums/channels and marketing collateral such as websites, blogs, social communities, promotional e-mails, newsletters, brochures & print collateral, SEO etc. required by the Business Unit
Conceptualized strategy for Social Media Management, optimization, safe branding, Online Reputation Management and Social media strategies
Coordinated with several specialized teams including brand executives, design team, interactive media experts, sales agents, SEO specialists, UI Engineers and Market Analysts to ensure timely execution of projects
Custom designed web, mobile and tablet websites and applications and developed pricing strategies, balancing firm objectives and customer satisfaction
Responsible and accounted for lead to sale conversion and provided support in online advertising and promotion in the form of PPC, SEO & SMO
Achievements:
• Successfully launched more than 10 regional and international brands for online design and mobile applications in terms of brand strategy, positioning, perception, marketing kits & collateral, web presence and marketing strategy
• Achieved new and recurring sales of $50, 000 monthly
• Increased the conversion of lead to sale ratio by 20%
• Trained and developed 5 brand management professionals related to web, social media and publicity
Managed complete internal and external communications related to exhibitions and conferences with focus on both B2B and B2C functions
Drafted research based marketing collateral for the assigned projects and events including websites, brochures, press releases, reports etc
Led the creation, editorial planning, content development, layout and production of external newsletters and human resource communications
Delivered pre & post event management & KPI’s
Acted as company spokesperson for designated events and conferences and coordinated & prepared internal subject matter in response to media requests
Negotiated mutually beneficial agreements with international publications for advertised promotion of events
Extensively corresponded with international media houses, publications, and event management companies
Drafted creative story boards and scripts for documentaries pertaining to the projects
Provided expertise and shared knowledge on appropriate response to issues
Revamped the Corporate Social Responsibility (CSR) Program for Pak Arab Pipeline Company (PAPCO) at the Corporate Communications Department. Areas of operations included Health, Education, Community Development & Environment
Drafting of a business manual for promoting entrepreneurship at the grass roots level in the adjacent vicinities of the organization; the project was under taken as an initiative to uplift the corporate image of PARCO under the Corporate Planning Department
Participated in the development and implementation of strategic communications planning
Assessed communications programs, report findings and recommended improvements
Created communications strategies and formulated appropriate messaging for sensitive and confidential materials to be communicated to internal and external audiences
MBA in Marketing & Management
BBA in Marketing