Lead Business Development
Nexprt Solutions Pvt Ltd
Total years of experience :22 years, 4 Months
Building team of young sales leaders to contribute to the startup growth.
Strategising communication for cold reach-outs and conducting event participation for lead generation. Managing Merchandising for key accounts.
Largest order received in last 90 days has been for US$1, 24, 000.
Establishing and managing a consumer focused e-Commerce platform for FMCG & food delivery services; Establishing online trade marketing business by end of next fiscal.
Transform BFSI and other sales to Omnichannel.
Rolled out strategic pan-India business plan for the India unit of the globally reknowned Swiss gold minting company, Faude & Huguenin.
The corporate communication & contents were widely appreciated by patrons and institutional leads were generated to fetch target topline.
Making way to create a market leader in the “home and personal” metal-manufacturing in India. Currently driving multiple business verticals of world’s 2nd largest currency coin blank manufacturer. Mittal Group’s bullion coin, Medals & Tokens, Copper ware and other articles of home décor and gifting. Proud to have maintained fruitful business relationship with renowned clients in all managed domains.
Earned feathers in the cap for the group, honing further my product development and design management skillsets.
Striking a balance between growth and sustainability for the nascent division; Training executive team towards effective Customer Relationship management & Service delivery while maintaining growth.
Developing Mittal Craftworks as an integrated division of the company in the realm of metal crafts for home and lifestyle. Besides bullion coins and other coinage products, devising Go To Market strategy backed by effective Corporate Communication and a comprehensive country wide marketing plan for all products including items of personal adornment for leisure, awards and recognition.
Responsibilities encompass corporate strategy, Head Count, core Marketing activities, product development, brand management and overall business leadership
Drawing up an effective marketing plan and creating an intense communication and digital marketing drive to carve out a competitive image of an already established organisation. Striving to devise a unique positioning and strategise content and communication to portray the profile of a reliable brand of a natural product, sensitive to social issues and environmentally alert, rather than that of a commodity producing entity in the Menthol and Mint based product industry. The goal is to discover new markets, acquire sought after accounts, and play a key role in the sustainable development of the organisation.
Started working as Marketing Executive and underwent multiple promotions. Worked as Head of Marketing and Retail to enhance Retail reach of the brand in India. As Head of Marketing and Institutional Business, my responsibilities included Strategising Marketing, create Communication and other online and offline content for inbound marketing in the TG to market products in silver, glass, brass, copper, other metals, in the form of utensils, kitchenware, tableware, decor ware, etc., Leading a team of energetic professionals to manage Public Relations, Media Relations, Media Planning & buying, ATL, BTL, Corporate Communication targeted primarily to make the brand popular to the domestic bulk buyers; Developing the business by way of market research, analysis and planning an execution based on the analytics; Generating leads, develop channels for Silver and Silver plated products manufactured by the company for home decor, lifestyle and gifting; Running digital marketing campaign from time to time to acquire Institutional Customers; Manage key accounts, dealers, affiliates, associates, event management companies, wedding planners, and web based multi brand outlets like AMAZON, FLIPkart, Snapdeal, Pepperfry. Customer Relations and Service Delivery management included alongside.
Responsible to help the administration, of this innovative interiors and event management company, to establish an internal system of managing the marketing and sales force; Corporate Customer Acquisition, including PSU and public sector banks and Cooperatives to sell interior designing, branding, special signages and other related services; And Business Alliances with event management companies.
This was a small private enterprise, which supplied various labels and branding tags, etc. to small and medium garment manufacturers in Asia’s largest Garment manufacturing and trading hub in Matiaburuz, Kolkata and other relevant areas across the city. My primary responsibility was marketing the company’s products to the TG, which in this case were small and large garment and hosiery manufacturing units; Also needed bagging business alliances and on-boarding channel partners and achieving sales targets. Other than this, exploring new markets by developing new product concepts alongside managing vendors was also in my portfolio.
I like to continue to learn and this was to give my formal education an enhancement so as to help me in my career contributions.
This was to fulfill my formal educational goals, which was halted in 1992, when I dropped out of my undergraduate course of pure science under University of Calcutta, India. It was due to a family matter.
