Awais Aziz

• Oversee and manage operations across 45 petrol stations spanning 4 districts in the Rawalpindi region.
• Consistently achieved fuel and lubricant sales targets from January to May, recording 47% growth over last year.
• Enhanced petrol station standards by implementing HSE protocols, ensuring full compliance with safety, operational,
and brand guidelines.
• Pioneered the induction of ARAMCO Station into the retail network within my zone, expanding brand presence
and increasing overall market penetration.
• Supervised and supported field staff, site operators, and dealers to enhance service quality and operational efficiency.

• Oversee and manage operations across 45 petrol stations spanning 4 districts in Islamabad region.
• Consistently achieved sales targets from January to December in 2025, recording 73% growth in Fuel and 194% growth in Lubricants over last year.
• Enhanced site standards by implementing HSE protocols, ensuring compliance with operational, and brand guidelines.
• Pioneered the induction of ARAMCO Stations into the retail network within my zone, expanding brand presence and increasing overall market penetration.
• Supervised and supported field staff, site operators, and dealers to enhance service quality and operational efficiency.
• Developed trade marketing and visibility programs at petrol stations and workshops to enhance lubricant brand presence.

• Analyzed the effectiveness of the 2x servicing model (Route-to-Market) by interviewing over 200 retailers.
• Dedicated 70+ hours to studying retailer dynamics and competitive landscapes in the DHA and Clifton territories,
focusing on the remaining 30% of routes.
• Analyzed 18 months of sales data to identify trends and extract actionable insights for route optimization.
• Performed ROI analysis for various routes to evaluate the potential and impact of the servicing model.
• Presented recommendations and scalability considerations to RSOM and TSMs to enhance route performance.

• Lead partnership development for global influencer marketing campaigns by connecting brands with relevant KOLs across the US, MENA, Europe, LATAM, and Asia.
• Identify, onboard, and manage relationships with influencers and creators, ensuring strong alignment between brand objectives and creator audiences.
• Build and maintain a network of 800+ influencers and digital creators across multiple niches including lifestyle, tech, finance, and entertainment.
• Negotiate collaboration terms, campaign deliverables, and partnership structures between brands and KOLs.
• Act as the primary liaison between brands and influencers to ensure smooth communication, campaign alignment, and long-term partnerships.
• Support the execution of influencer collaborations by coordinating with internal teams and ensuring deliverables meet agreed partnership goals.

• Managed accounts of Mitchells Fruit Farms (Grocery) in the South region and Sanofi (Selsun Blue) pan-Pakistan,
with a focus on improving the sales performance.
• Achieved record sales for Selsun Blue in September, October, and November, contributing to a GOLY of 27%.
• Resolved a 6-month-long issue with expired Mitchells products for retailers in Karachi.
• Conducted in-depth analysis of the imported water segment across 14 LMTs and 22 FGs in Karachi, focusing on
brands like Mai Dubai, Masafi, Abe Dubai, Al Ain, Evian, Voss, and Perrier.
• Acquired key market insights to strategize the introduction of imported water brand into the Pakistani market.
• Visited 170 GTs in different areas of Karachi to assess the impact of the newly implemented 2.5% tax policy
on EBMs sales.

• Managed accounts of Mitchell’s Fruit Farms (Grocery) in the South region and Sanofi (Selsun Blue) pan-Pakistan, with a focus on improving the sales performance.
• Achieved record sales for Selsun Blue in September, October, and November, contributing to a GOLY of 27%.
• Resolved a 6-month-long issue with expired Mitchell’s products for retailers in Karachi.
• Conducted in-depth analysis of the imported water segment across 14 LMTs and 22 FGs in Karachi, focusing on brands like Mai Dubai, Masafi, Abe Dubai, Al Ain, Evian, Voss, and Perrier.
• Acquired key market insights to strategize the introduction of imported water brand into the Pakistani market.
• Visited 170 GTs in different areas of Karachi to assess the impact of extra 2.5% tax policy on EBM's sales.