Awni Nandargi

• Manage end-to-end digital marketing and social media strategy for luxury, lifestyle, and coworking brands
• Develop scroll-stopping content for Instagram, TikTok, and LinkedIn, contributing to campaigns exceeding 1 million
video views
• Optimize ROI using analytics tools such as Sprout Social and Hootsuite, refining strategies based on performance
insights
• Increase audience engagement through data-driven content strategies and continuous performance tracking
• Own and manage monthly and weekly social content calendars across platforms
• Lead day-to-day publishing, scheduling, and content execution across Instagram, TikTok, and LinkedIn
• Coordinate with design and video teams to deliver social-first content aligned with campaign timelines
• Ensure platform-specific optimization of content, captions, and formats
• Drive reactive and trend-based content aligned with real-time conversations
• Developed and executed multi-city marketing strategies (Dubai, Abu Dhabi, Al Ain) for lifestyle and luxury brands,
ensuring consistent brand positioning across all UAE touchpoints.
• Managed cross-functional creative teams to produce high-performing F&B and retail content, overseeing end-to-end
production from brief to viral execution.
• Pioneered Mood-State marketing campaigns that targeted specific consumer pain points (e.g., academic stress or mid-week
slumps), resulting in a measurable increase in off-peak sales.

• Directed 360-degree social media strategies for B2B and B2C clients, achieving up to 150% increase in brand
interaction
• Managed multi-platform campaigns focusing on engagement growth and brand awareness
• Supervised creative teams and coordinated campaign execution to maintain brand consistency
• Analyzed campaign performance metrics and optimized strategies to improve ROI and reach
• Managed end-to-end social media operations including planning, approvals, and publishing workflows
• Oversaw content output and guided junior team members to ensure consistency and quality

• Developed integrated digital content strategies aligned with client objectives and market trends
• Managed community engagement and brand reputation across multiple social media platforms
• Coordinated cross-functional teams to ensure the timely delivery of content campaigns

• Led social media and content strategy, increasing brand visibility across travel segments
• Implemented SEO-driven content strategies to improve website traffic and search rankings
• Managed integrated marketing campaigns in collaboration with PR and corporate teams

• Created SEO-optimized content for websites, blogs, and social media platforms
• Conducted keyword research and implemented strategies to improve digital visibility
• Supervised content teams, ensuring quality, consistency, and brand alignment

Internship