Project Manager
Savola Group
مجموع سنوات الخبرة :14 years, 6 أشهر
•Work closely with the marketing teams of various business units (Egypt, Algeria, Sudan, Iran, and Morocco, KSA)
•Work on client briefs for designing the needed research projects
•Handle adHoc projects like (Usage & Attitude, Product Placement Testing, Marketing Mix (4ps)Testing, Shopper Understanding, Copy Checks, Concept Testing, Center Location Tests, Link Tool)
•Work on preparing continuous reports for (Consumer Tracking, Retail Audit, Price Monitor, Distribution Checks, Household Panel) to provide brand managers with a comprehensive overview about their place in the market
•Analyze both secondary and primary data for providing the reports
•Prepare strategic workshops for pinpointing opportunities and threats for the company’s various brands.
•Prepare quantitative data analysis for research projects to provide marketing team with advisable way forward regarding the brands initiatives'
•Moderate qualitative focus groups to gain insights from consumers
•Prepare all needed research materials and analyzing the findings of the studies to provide guidance to the brand management teams
•Explore new business areas that the company can explore to enter and grow
•Assist marketing team in the planning for the brand’s yearly strategy.
•Prepare materials of different marketing courses (Marketing research, Integrated marketing communication, Consumer Behavior, Strategic Marketing and Principles of Marketing)
•Deliver the important marketing concepts as well as their practical application to the learners
•Prepare continuous assessments for the learners to ensure their understanding and capability of applying the learnt terms
•Age of students: above 20
•Work closely with the marketing teams of various business units (Egypt and Iran)
•Work on client briefs for designing the needed research projects
•Handle adHoc projects like (Usage & Attitude, Product Placement Testing, Shopper Understanding, Copy Checks, Concept Testing, Center Location Tests, Link Tool)
•Work on preparing continuous reports for (Consumer Tracking, Retail Audit, Price Monitor, Distribution Checks) to provide brand managers with a comprehensive overview about their place in the market
•Analyze both secondary and primary data for providing the reports
•Prepare strategic workshops for pinpointing opportunities and threats for the company’s various brands.
•Prepare quantitative data analysis for research projects to provide marketing team with advisable way forward regarding the brands initiatives'
•Moderate qualitative focus groups to gain insights from consumers
•Prepare all needed research materials and analyzing the findings of the studies to provide guidance to the brand management teams
•Explore new business areas that the company can explore to enter and grow
•Work closely with the marketing teams of Egypt
•Work on client briefs for designing the needed research projects
•Handle adHoc projects like (Usage & Attitude, Product Placement Testing, Marketing Mix (4ps)Testing, Shopper Understanding, Copy Checks, Concept Testing, Center Location Tests, Link Tool)
•Work on preparing continuous reports for (Consumer Tracking, Retail Audit) to provide brand managers with a comprehensive overview about their place in the market
•Analyze both secondary and primary data for providing the reports
•Prepare strategic workshops for pinpointing opportunities and threats for the company’s various brands.
•Prepare quantitative data analysis for research projects to provide marketing team with advisable way forward regarding the brands initiatives'
•Moderate qualitative focus groups to gain insights from consumers
•Prepare all needed research materials and analyzing the findings of the studies to provide guidance to the brand management teams
