NLP Practitioner and Life Coach
Independent
مجموع سنوات الخبرة :12 years, 2 أشهر
• Using NLP techniques and life coaching methods to help clients overcome professional, personal, family problems
• Assisting clients in removing anxieties and phobias
• Supporting and encouraging personal growth, and providing the tools to achieve personal excellence
• Working closely with individuals to set SMART goals and objectives and an action plan for achievement
• Drafted and prepared creative briefs based on insights acquired from Retail Audits, Bottlers, KPIs, and Campaign Results across the GCC
• Worked with multiple departments within the company, mainly Supply Chain, Franchise, Bottlers, Agencies, and Global (based in Atlanta)
• Prepared monthly reports on how the brand is performing (in terms of sales, market share, and KPIs)
• Managed and launched regional campaigns across the GCC, handling both ATL and BTL activities and overseeing their executions (including OOH, Radio spots, On ground Activations, TVCs, Shopper POSM, Packaging)
• Managed multifunctional agencies (advertising and activation) to execute brand plans and campaigns across the region
• Monitored marketing and campaign budgets and prepared monthly reports to compare planned vs actual
Key Achievements:
• Launched a Regional Campaign, Share a Coke, across the Middle East and GCC, executed a holistic IMC plan with several touchpoints and deliverables, tremendously improving the market share across the different countries (some had +20% market share increase due to the campaign)
Working as an Account Executive on Coca-Cola has given me a lot of insights about the advertising industry. Dealing on a daily basis with different parties has helped me enhance my communication skills and handle more responsibilities. This role has also helped me know more about the different elements in advertising, such as outdoor ads, in store branding, ATL/BTL, and carefully took me through the many steps of the advertising world.
Had to write email campaigns targeting both delegates and vendors.
Coordinate with media partners and media coverage.
Promoted our events.
Used social media tools to create awareness and word of mouth (facebook, linkedin, twitter, website).
Communicated with the media, the delegates, and the vendors.
Wrote press releases for three different events.
Handled all the marketing activities of three events in different cities (Abu Dhabi, Kuala Lumpur, and Riyadh).
Got introduced to the different departments in the company.
Learned the different tools and tactics used to launch a new product, how to position a product in the market, target the right audience, understood the concept of consumer buying behavior, how to place the product against competitors.
Learned how to monitor a product's life cycle, its brand equity, image, and brand loyalty.