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aya elshineti, Partner Marketing Manager

aya elshineti

Partner Marketing Manager·Al Jazira football club

United Arab Emirates

Bachelor's degree, Technology

Work experience

Total years of experience: 13 years, 0 months

Partner Marketing Manager

March 2024 - Present

Al Jazira football club

Abu Dhabi, United Arab Emirates

March 2024 - Present

- Strategic Partnership Development: Spearheaded the identification,
negotiation, and management of strategic partnerships, driving value for both
the club and its partners

- Sponsorship Activation: Led the execution of sponsorship agreements, ensuring
seamless activation and fulfilment of partnership rights, enhancing brand
visibility and engagement

- Collaborative Campaigns: Developed and launched integrated marketing
campaigns in collaboration with partners, leveraging cross-promotional
opportunities to maximize reach and impact

- Event Management: Coordinated exclusive partner events, matchday
activations, and VIP experiences, ensuring high-quality execution and positive
brand experiences for all stakeholders

- Contract Negotiation: Managed contract negotiations, ensuring favourable
terms for the club while maintaining strong partner relationships and achieving
mutually beneficial outcomes
Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

Account Manager

June 2022 - February 2024

Advertising and Marketing Consultants

Abu Dhabi, United Arab Emirates

June 2022 - February 2024

1) Oversee a portfolio of different client accounts and act as the primary liaison between the consumer and the corporation.

2) Actively pursue new business through cold calling, researching leads, and visiting trade shows.

3) Strengthen and maintain current business through constant communication, dependable product delivery, and trustworthy relations.
Company industry:
Advertising
Job role:
Marketing and PR

Event Marketing Manager

August 2018 - March 2022

Al Ain Farms for Livestock Production

Al Ain, United Arab Emirates

August 2018 - March 2022

1) Working as part of the Event Marketing team managing and executing awards winning events that vary from local to worldwide events

2) Developing and implementing plans and production schedules for events (security walkthrough, transportation plan, creative & printed materials, staff etc.)

3) Working directly with Senior Management and key internal contacts to perform long/short term strategic plans for the department aligning with the goals and vision of the company

•4) Manages the development and execution on all in-market events, sponsorships and serves as the Radio liaison
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Digital Media Specialist

August 2016 - July 2018

Al Ain Farms

Al Ain, United Arab Emirates

August 2016 - July 2018

1) Responsible for working with the sales to maximize activation and retention metrics

2) Developing and implementing digital customer acquisition campaigns

3) Ensuring that every campaign is communicated and understood by the concerned audience

4) Establishing and growing various marketing channels
Company industry:
FMCG
Job role:
Marketing and PR

Marketing Associate

May 2014 - July 2016

May 2014 - July 2016

Conduct research for quantitative and qualitative methods including focused
groups, comprehensive surveys, and interviews (Nilsen)
• Working closing with the Sales Team on obtaining new leads and finding
new market share through the sales channels
• Increased credibility and customer awareness and retention by developing
technical /non-technical marketing collateral and presentation, public
relations campaign, and newsletters
• Key Achieved Campaigns:
• Back to School Campaign
• Scratch and Win Summer competition
• Ramadan Campaign
• Unwind and Get Fresh Corporate Campaign
• Key Awards:
o SuperBrands for Excellence for Branding
o SIAL Innovation Award (Breakfast Milk, Camel Milk Powder, IceCream)
o WorldFood - Moscow
o ISO 9001
Job role:
Marketing and PR

Sales Executive

January 2012 - January 2013

Abu Dhabi Motors L.L.C

United Arab Emirates

January 2012 - January 2013

Achieved sales performances, which at least met periodic and annual sales
targets whilst maximizing profit gained from each transaction, and
maintaining the potential for repeat business.
• Ensured all contact (written, oral and personal presentation) with customers
in such a manner as to enhance the Group's reputation.
• Recorded all prospects' details and enquiries in a comprehensive and clear
manner to enable management review to be meaningful and effective.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Education

University of Arab Academy for Science,& Maritime Transpor

January 2010

January 2010

Bachelor's degree, Technology

Egypt

Liwa International School

January 2006

January 2006

High school or equivalent, Technology

courses: High School American Diploma

Skills

Services Marketing
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Product Information Management
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Product Information Management
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Public Information
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Public Information
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Salesforce.com
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BUDGETING
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BUDGETING
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CONSULTING
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CONSULTING
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DEPENDABLE
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DEPENDABLE
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EXECUTIVE MANAGEMENT
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EXECUTIVE MANAGEMENT
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MANAGEMENT
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MANAGEMENT
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Team work
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Team work
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Time management
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Time management
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Services Marketing
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Services Marketing
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Advertising Services
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Advertising Services
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Product Information Management
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Product Information Management
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Public Information
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Public Information
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Salesforce.com
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Salesforce.com
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Languages

Arabic
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English
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