Product Marketing Manager
Ooredoo
Total years of experience :14 years, 11 Months
•Responsible for go to market strategy with a portfolio of over 1000k subs.
•Responsible for product marketing initiatives in cooperation with cross-functional teams.
•Accountable for acquisition and retention performance, segmental revenue and ARPU targets.
•Launched the first digital mobile offer in the country with an innovative concept.
•Developed creative marketing campaigns to drive market share in new and emerging segments.
•Analyze Ooredoo’s offers KPI’s with providing recommendations to CxOs.
•Work closely with the Sales-force by providing sales pitch.
- Tracks Ooredoo’s position relative to competitors on all relevant dimensions.
- Prepares weekly competitive reports to CxOs and providing strategic recommendations.
- Post-launch evaluation of offers performance through qualitative and quantitative analysis.
- Interfacing with all product managers in marketing department, providing recaps of feedbacks and complaints of users on social Media (Dimelo) and Customer service (Qlick View
- Providing Marketing analytics and Data analysis to CxOs and Executive Directors via weekly and monthly competitive reports.
- Regular international Benchmarking based on user experience strategies: 4G Launch strategy, VOD offers (Starz Play, Icflix, Vuclip, Shahid…), VAS services (Smartwatches: Kidsafe…), Ooredoo Self-care mobile application…
- Working closely with international research companies (Ovum, Pyramid Research…) to provide market research reports covering business models and innovation in areas such LTE/FTTH/FWBA strategies and VAS services.
Proven experience in the management of Bad Buzz (During the Rebranding campaign, Period of Networks issues…)
Growing the presence and enhance the e-reputation of Ooredoo Tunisia on social media through: Blogs, Twitter, Facebook…
Using social CRM ‘Dimelo’ to monitor social media conversations on social media including: Ooredoo’s Tunisia Facebook (over 2 million Fans) & Twitter (264K followers) official accounts.
Providing Marketing head of department weekly reports summarizing the feedbacks and the suggestions of the community.
Using Google Analytics, Facebook insights, social bakers to monitor the different KPI’s of the community (Engagement rate, average reach, Interaction…) and provides reports for Communication and Marketing Managers.
Primary responsible of the first exhibition of organic farming and food industries in Tunisia 'BIO EXPO2010'.
•Researching markets to identify new opportunities for events.
•Managing Budget and monitoring expenditure.
•Coordinating venue management, caterers, stand designers, contractors, etc.
•Contacting new partners and prospective new sponsors.
courses: & TRAINING Mars 2017: Google’s Digital Marketing Certification November 2016: IELTS Certificate (General Training) Certificate issued by British council Tunisia with overall marks B2.
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