Ayanthi Rajakaruna

Developed strategies to drive revenue growth, margins and market share for TOEIC and WorkFORCE Assessment Line in the UAE.  
Set up channel partner network to ensure market penetration and growth of the Assessment portfolio.
Overall responsibility for reporting and forecasting product sales volumes, and managing expenses.
Increased revenue by 250% for the TOEIC test by closing the largest hotel chain account in the UAE, 21 branches.
Responsible for RTA project which assess 17, 000+ prospective drivers on English Language Proficienciesand Behavioural Competencies, using TOEIC mapped to the CEFR and the WorkFORCE For Job Fit.

Created a new portfolio of offerings in Education.
Responsible for strategic alliances that meet the objectives and long term vision of the organizations.
Diversifying into new markets to create new business opportunities and achieve sales targets.
Enhancing operations, business development and service delivery.
Responsible for high-level decisions about policy and strategy.

Develop strategic marketing plans and drive business development for annual revenue targets.
Work with schools and colleges to design and deliver skill based programs for students planning to entering the workforce.
Manage all operational activities to ensure that projects are delivered on time and on budget.

Responsible for managing revenue for the South Indian territory. Revenue quota amounted to $ 1 million. per annum by selling existing products to new customers and identifying new product opportunities and successfully marking the new products.
Manage existing customer base by generating additional revenue growth of 10% on an average, year after year.
Work with government schools to sell English language and Technical courses to high school students.

Work with the USA Corporate office to develop the strategic business plan for South Asia.
Identify channel partners in India, Sri Lanka, Pakistan, Bangladesh and Nepal to build the testing administration infrastructure that administers ETS assessment that is consistent, confidential and fair.
Promote and Market the TOEFL assessment against competing assessments such as IELTS and Pearson VEU.
Responsible for offshore operational activities that supports creating assessment raw items and essay scoring for TOEIC assessment that saved scoring cost by 60% and provided a pool of 24/7 scoring operations.
Managed the NASSCOM account for developing and execution of the NASSCOM Assessment of Competency designed to measure employability skills for the Software Industry. Delivery over 250, 000 assessments in 12 States in India, generating revenue of over US $3.7 million per annum.