Ayat Abed Isaid

• Implementing, executing and reporting on the Marketing, PR and Social Media plan, the outcome from the Marketing strategy.
• Ensure all Marketing, PR and Social Media content is relevant, timely, on-brand and maximizes exposure in key markets.
• Supervising a Graphic Designer ensuring all design work aligns with the Brand Guidelines.
• Work with the Farah Corporate PR department to develop, maintain and execute, where necessary, crisis management plans.
• Liaise and manage local and international agencies.
• Liaise and manage local and international PR and social media professionals
• Ensure all marketing copy is of the standards expected of the brand and company, proofing and authorizing all written materials.
• Managing all PR and Social Media events, including all press events.
• Managing media and filming projects, including planning and onsite access and management
• Regularly report on coverage generated from PR and Social Media.
• Oversee, create and approve press releases, press invitations, press pack material and other promotional literature targeted at all relevant media areas.
• Ensure all PR materials (e.g. EPK, B-roll) are produced and accessible in a timely manner.
• Ensure the facility is at the forefront of the social media universe, tapping into different markets through different channels.
• Work with internal teams to make sure that social media is present at key experience touch points to share their experience.
• Performs other miscellaneous support functions as required inside and outside the Marketing department.
• Ensure quality across all platforms including copy and creative is of the highest level
• Managing the relationships with relevant agencies and internal departments, in particular digital, creative, research and media, ensuring the best management of marketing spend and taking the plan through to effective delivery to drive visitor numbers and revenues.
• Oversee in-facility collateral and communications.

• Attend merchandising strategic meetings, begin the process of collecting information from the Buying and Planning Departments to craft and prepare the best presentation for the launch of Brands and Items, involving the Web (On line Content Design and Production) for the Omnichannel strategy
• Support the Marketing department for on air communication guidelines and promotional tools to push Brand/Item (Facebook live or post, newsletter, sms….)
• Request and give input to the Omnichannel Production and Creative producer to realize trailers or promos for the launch of new Brands or Items
• Work closely with On-Air Talent Team to support in the selection and identification of new experts
• Create and update an archive with all Content materials
• Gather feedback and analyses the success of the Product/Wording to understand key elements
• Collaborate with On line Content Design and Production and the Set Designer for Look and Feel
• Conduct Workshops with Host, Expert, Sales Producer and Live Execution on new brands or Products also with the support of the Merchandising team
• Execute Tape Review to constantly improve On Air Execution of experts to guarantee consistency in FSPM (Floor Sales Per Minute), New customer acquisition, reduce return Rate, etc. and identify areas of corrective actions for improvements
• Work closely with TV Operation and Studio Coordination for the organization of the live show.

Receive Drama material and present them to the Drama Panel for reviewing and approval
Negotiating contracts and dealing effectively with subscriber queries
Strategic planning to meet channel objectives

Managing and supervising the social media team
Provide content for Social Media - Abu Dhabi TV and Emarat TV
Prove ROI of social media by providing quality interaction with customers and developing continuous brand and product awareness that leads to measurable sales leads and sales deals.
Approve weekly calendars

• Managing and supervising the social media team
• Provide content for Social Media - Abu Dhabi TV and Emarat TV
• Prove ROI of social media by providing quality interaction with customers and developing continuous brand and product awareness that leads to measurable sales leads and sales deals.
• Approve weekly calendars

Create online Show Pages for Abu Dhabi Channels (

Handle new projects and being the focal point of contact for marketing, PR, Commercial, Scheduling and Content Departments for all inquiries and requirements.
Ensure the delivery of all content for every show and series to all the concerned departments.
Follow up on the acquired and produced shows and series - Finalize their contracts and the delivery of their content and episodes.
Work closely with all outsourced production companies and secure the delivery of the required content before the airing date

Post-production: Taking recorded shots and reassembling them using editing
equipments.
Field reporting: Streeters, voice over (VO).
Summarizing print stories to be appeared on TV.
Camera operator.

Weekly Columnist

Writing various news and stories occurring around the world.

Weekly Columnist

Preparing and writing news and make them ready to be presented on camera

Preparing and writing news and make them ready to be presented on camera

Journalism Skills
Researched information for stories for Canadian Broad. Cooperation CBC
Received, analyzed and verified news and other copy for accuracy
Able to respond quickly and accurately to developing stories
Efficiently write editorials and commentaries on topics of current interest to stimulate public interest and express the views of a publication of broadcasting station
Verified facts and data for all news releases with potential for story material
Interviewed contributors both over the phone and in person
Met every daily deadline successfully
Responsive for reporting for Campus Newspaper