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Amr Mohamed Khalaf  Abd El Hakim, Marketing & Public Relations Office Director

Amr Mohamed Khalaf Abd El Hakim

Marketing & Public Relations Office Director·Palma Beach Resorts Company (Aura Beach Resort)

Saudi Arabia

Bachelor's degree, حقوق

Work experience

Total years of experience: 12 years, 2 months

Marketing & Public Relations Office Director

March 2026 - Present

Palma Beach Resorts Company (Aura Beach Resort)

Jeddah, Saudi Arabia

March 2026 - Present

• Lead B2B marketing initiatives and corporate partnerships, successfully establishing major strategic alliances with prestigious institutions.
• Secure high-value corporate agreements and exclusive discount programs for employees of major banks (Al Rajhi, Al Jazira, SNB) and medical groups (Dr. Sulaiman Al Habib Medical Group).
• Build and maintain strong government and corporate public relations channels to expand resort visibility and secure VIP/corporate visits.
• Formulate targeted promotional strategies and outreach campaigns that effectively doubled brand exposure and elevated corporate sales volume.

Company industry:
Tourism, Museum, & Cultural
Job role:
Hospitality and Tourism

Research & Development (R&D) Manager

July 2025 - March 2026

Al Safeer Company

Hafr Albaten, Saudi Arabia

I found this job using Bayt.com

July 2025 - March 2026

• Directed and managed key R&D initiatives to optimize branch operational workflows, streamline procedures, and maintain premium service quality standards.
• Standardized Standard Operating Procedures (SOPs) across multiple locations to ensure maximum operational efficiency and strict brand consistency.
• Analyzed operational metrics and performance data to identify bottlenecks and implement scalable improvement solutions.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Research and Development

Senior Medical Representative

December 2024 - July 2025

Al Hayat Company

Jeddah, Saudi Arabia

December 2024 - July 2025

• Promoted and expanded sales for leading medical brands (including Fox, Aegis, and the exclusive "First Step" pregnancy test) across major hospitals, medical centers, and leading pharmacy chains.
• Leveraged direct personal networks to establish strategic collaborations with prestigious healthcare entities, including Al Habib Medical Group and the European Medical Center in Jeddah.
• Built and managed a comprehensive database of pharmacies and hospital procurement contacts, utilizing territory knowledge to optimize sales coverage and doctor visits.

Company industry:
Medical Hospital
Job role:
Sales

Franchise Manager

September 2023 - November 2024

Meshraq Leading Company

Riyadh, Saudi Arabia

September 2023 - November 2024

• Managed and supervised franchise operations to ensure full brand compliance, quality standards, and operational alignment across all multi-unit branches.
• Led local market expansion by sourcing and securing new investors while providing full operational and technical support to maximize profitability for both franchisor and franchisee.
• Implemented audit systems and performance metrics to sustain brand integrity and streamline support channels.

Company industry:
Food & Beverage Production
Job role:
Management

Operation Manager

April 2022 - August 2023

Bait Al-Rayhan

Jeddah, Saudi Arabia

April 2022 - August 2023

• Managed multi-unit budgets, streamlined supply chains, and reduced operational waste to optimize overall financial profitability, specifically focusing on Food Cost & Labor Cost control.
• Led high-level procurement negotiations with major suppliers to secure competitive pricing and favorable contract terms, ensuring continuous raw material quality.
• Oversaw daily operational workflows across multiple branches to ensure strict adherence to quality and safety standards.

Company industry:
Food & Beverage Production
Job role:
Management

Administrative Security & Compliance Director

January 2021 - April 2022

Eagles Egypt International

Cairo, Egypt

January 2021 - April 2022

• Directed high-level administrative safety and security protocols to secure the Belgian Ambassador, official residences, and diplomatic events.
• Ensured strict compliance with international security standards and maintained a high level of discipline across security personnel.
• Managed risk assessments and coordinated emergency response plans in collaboration with relevant authorities.

Company industry:
Private Security Services
Job role:
Security

Area Manager

April 2016 - October 2020

Manoosha Al-Reef

Dammam, Saudi Arabia

April 2016 - October 2020

• Supervised regional branch operations, driving substantial sales growth, and ensuring compliance with quality and food safety standards.
• Audited operational metrics and implemented corrective actions to enhance efficiency and customer satisfaction.
• Trained and developed branch managers and service teams to elevate guest experience and operational consistency

Company industry:
Food & Beverage Production
Job role:
Management

Branch Manager

March 2014 - March 2016

Dar Al-Diyafa Company (Taco Hut & Canton)

Cairo, Egypt

March 2014 - March 2016

• Managed overall branch daily operations, ensuring strict compliance with hospitality service standards, food safety, and hygiene regulations.
• Monitored branch profitability, controlled local inventory levels, and reduced operational waste to achieve monthly financial targets.
• Led, scheduled, and motivated front-line customer service and kitchen teams to deliver premium guest experiences

Company industry:
Food & Beverage Production
Job role:
Management

مندوب مبيعات

March 2014 - April 2015

عيد لبيب للملابس الجاهزة والمفروشات

Cairo, Egypt

March 2014 - April 2015

توزيع البروشورات للمحلات التجزئة والجمله وعرض المنتجات
علیھم بأسلوب راقي وتقديم أفضل العروض لديھم بعد دراسة السوق جیدا للحصول علي أفضل المبيعات والعروض

Company industry:
Textile & Apparel Production
Job role:
Sales

Education

جامعة أسيوط

January 2014

January 2014

Bachelor's degree, حقوق

Egypt

GPA (percentage): 73%

GPA (percentage): 73%

Actively worked in the tourism and hospitality sector during study periods to gain hands-on customer service and operational experience

Skills

Restaurants Management

Expert

الادارة

Expert

Customer Service

Expert

Efficiency Improvement

Expert

Relationship Building

Expert

Food Safety

Expert

Leadership

Expert

Restaurants

Expert

Training

Expert

Food

Expert

Management

Expert

Hospitality

Expert

Administration

Expert

Restaurants Management

Expert

Customer Service

Expert

Marketing

Expert

Sales

Expert

ADMINISTRATIVE SUPPORT

Expert

BUSINESS OPERATIONS

Expert

REGULATORY COMPLIANCE

Intermediate

Teamwork

Expert

Team Leadership

Expert

Food Service

Expert

BUSINESS STRATEGIES

Expert

STRATEGIC LEADERSHIP

Expert

BUSINESS DEVELOPMENT

Expert

MASTER OF BUSINESS ADMINISTRATION MBA

Expert

BUSINESS PROCESS IMPROVEMENT

Expert

ECONOMIC GROWTH

Expert

Power Point

Expert

Microsoft Office

Expert

MICROSOFT EXCEL

Intermediate

MICROSOFT WORD

Expert

PRESENTATIONS

Expert

إدارة الموظفين والتواصل مع فريق العمل وزيادة المبيعات ورفع الكفاءة والجوده

Expert

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
English Conversation Course L.7
El Manara International Center
Feb 2016
Master's Degree / MBA
Udemy
Apr 2023
Criteria for selecting the team work within the Course of Business Management and Leadership .
Business Academy
Oct 2023
Human Resources Management
Edraak Platform
Oct 2022
Launch Basics
Dawrat
May 2022
Increase Engagement and Interaction Using Social Media
Marketing: Basics of Pricing
Introduction to Entrepreneurship: From Idea to Company

Training
Principles of Security , Firefighting , First aids , Security Inspection and patroling reports
May 2020
Customer Service and Hospitality
Oct 2019

Hobbies and interests

​Traveling & Cultural Exploration
​Reading & Creative Writing

• Authored and independently self-published a personalized poetry book, managing the entire creative process and financing the printing and production phases