Danish mohammed Khan

• Own and manage a portfolio of enterprise CPG accounts across KSA and UAE, including Nestlé (largest account), Mars,
Mondelez, Almarai, AlRawabi, ID fresh, The Cheesecake Factory, Al-Ain, Arla foods, Danone, Ferrero, Kellanova, and Lindt,
serving as primary commercial point of contact.
• Scaled combined closed revenue past USD 2M in a single quarter for the first time, up 90% YoY, through account growth
planning and cross-sell across Display and sponsored-product (PLA) formats.
• Lead quarterly business reviews (QBRs) with C-level and brand-team stakeholders, backed by performance deep-dives on
ROAS, share of voice, GMV, and category trends; identified under-monetized segments (e.g., 24x ROAS headroom lines) to
redirect investment.
• Negotiate annual media plans and promotional campaigns directly with brands and via agency partners (Publicis, Zenith,
Digitas, Carat), driving +156% QoQ sponsored-ads spend growth and +40% QoQ display growth in UAE.
• Deliver competitive share-of-voice and keyword-gap analyses (e.g., confectionery gifting terms in KSA) that converted into
incremental client investment proposals.
• Built revenue reconciliation, pipeline tracking (SAR 9.6M quarterly closures), and reporting frameworks with Finance,
Analytics, and Operations teams, correcting data artifacts that inflated reported spend by 27%.

• Scaled ad revenue from ₹35L to ₹7.1Cr (~20x) within six months by developing account-level growth strategies across a
portfolio of 60+ brand accounts (Consumer Electronics, Beverages, Packaged Foods, HPC).
• Negotiated and closed high-value Joint Business Plans (JBPs) with enterprise brands, securing long-term annual
commitments and recurring campaign investment.
• Mentored and led a team of 2 account managers, providing commercial coaching, pipeline reviews, and best practices to
consistently exceed revenue targets.
• Ran performance reviews with real-time optimization insights, lifting conversion and retention through data-backed
mid-flight adjustments and post-campaign reporting.

• Increased in-stock availability from 85% to 94% and improved fill rate by 10% through vendor negotiation, procurement
process redesign, and analytics-led demand planning.
• Led weekly vendor compliance reviews, driving vendor adherence to 95% and building durable supplier relationships that
supported category growth.

• Streamlined daily operations and built service SOPs that cut inbound call volume and improved issue-resolution rates by
10%, strengthening client retention.