Almuthanna Muammar

Led the companys strategic direction and oversaw all executive, commercial, operational,
and creative functions, driving sustainable growth and strengthening the companys
position within the creative, media, and cultural industries.
Provided creative leadership by guiding the development of campaigns, audiovisual
productions, and cultural initiatives, ensuring that all creative outputs aligned with client
objectives, brand strategies, and industry best practices while fostering a culture of
innovation and continuous improvement.

Implement initiatives to foster a positive work culture.
Promote values and behaviors aligned with the organizations mission.
Drive cultural change within the company.
Collaborate with various stakeholders, such as HR, leadership, and
employees.
Develop strategies, create programs, and execute activities that
enhance the desired culture.
Measure and assess the impact of cultural initiatives.
Provide guidance and support to teams.
• Facilitate training and workshops.
Act as a cultural ambassador within the organization.
• Highlight your accomplishments, using numbers if possible.

Implement initiatives to foster a positive work culture.
Promote values and behaviors aligned with the organizations mission.
Drive cultural change within the company.
Collaborate with various stakeholders, such as HR, leadership, and
employees.
Develop strategies, create programs, and execute activities that
enhance the desired culture.
Measure and assess the impact of cultural initiatives.
Provide guidance and support to teams.
• Facilitate training and workshops.
Act as a cultural ambassador within the organization.
• Highlight your accomplishments, using numbers if possible.

Served as a Creative Copywriter, leading the development of creative concepts and campaign narratives for major national and regional brands across the automotive, energy, fitness, and economic sectors.

Conceptualized and wrote integrated advertising campaigns for Petromin, Shell Lubricants, Leejam Sports Company (Fitness Time), and King Abdullah Economic City (KAEC), translating business objectives into compelling creative ideas and effective communication strategies across multiple platforms.

Created the award-recognized and highly successful “We Doubled It for You” (دبلناها عشانك) campaign for Fitness Time, which became one of the brand’s most memorable campaigns and continued to be utilized for several years following its launch due to its strong market performance and brand resonance.

Led the creative development of corporate communication campaigns for King Abdullah Economic City (KAEC), producing messaging and campaign concepts that strengthened stakeholder engagement and reinforced the city’s strategic positioning.

Collaborated closely with strategy, account management, design, and production teams to transform marketing objectives into impactful creative executions while ensuring consistency with each brand’s identity, tone of voice, and commercial goals.

Conceptualized and wrote integrated advertising campaigns for Petromin, Shell Lubricants,
Leejam Sports Company (Fitness Time), and King Abdullah Economic City (KAEC),
translating business objectives into compelling creative ideas and effective communication
strategies across multiple platforms.
Facilitated stakeholder engagement by building strong working relationships with clients,
partners, and service providers, ensuring clear communication, timely execution, and
successful delivery of program objectives.

Managed the planning, execution, and day-to-day operations of cultural empowerment programs, ensuring alignment with organizational objectives, stakeholder expectations, and project timelines.

Led cross-functional coordination between internal teams, government entities, and external partners to deliver cultural initiatives efficiently while maintaining high standards of quality, governance, and operational excellence.

Developed project plans, managed budgets, monitored progress, identified and mitigated risks, and prepared executive reports to support informed decision-making and continuous program improvement.

Oversaw the implementation of program activities from concept through delivery, ensuring effective resource allocation, compliance with project requirements, and achievement of key performance indicators (KPIs).

Facilitated stakeholder engagement by building strong working relationships with clients, partners, and service providers, ensuring clear communication, timely execution, and successful delivery of program objectives.

Contributed to the continuous enhancement of project management practices by improving workflows, strengthening collaboration across teams, and supporting the successful execution of initiatives aimed at developing and empowering the cultural sector.

Hosted and presented live radio programs, delivering engaging on-air content, conducting interviews, and creating audience-focused segments that strengthened listener engagement and reinforced the station’s brand identity.

Planned and produced program content by researching topics, developing episode structures, writing scripts, and coordinating with production teams to ensure high-quality broadcasts delivered on schedule.

Managed public relations activities by building and maintaining relationships with guests, media representatives, sponsors, and strategic partners, supporting promotional campaigns and enhancing the station’s public image.

Produced and supervised audio content, including recording sessions, voice-over production, editing, sound design, and post-production, ensuring professional broadcast standards across radio programs, promotional materials, and commercial content.

Collaborated with presenters, producers, marketing teams, and technical staff to deliver integrated media campaigns and engaging programming that aligned with editorial objectives and audience expectations.

Collaborated with presenters, producers, marketing teams, and technical staff to deliver
integrated media campaigns and engaging programming that aligned with editorial
objectives and audience expectations.
Recorded voice-overs for radio promotions, commercial advertisements, station branding,
and special campaigns, maintaining a consistent broadcast quality and distinctive vocal
identity across multiple formats.

Worked closely with producers, directors, educators, and production teams to ensure that
all content was engaging, safe, age-appropriate, and aligned with the channels editorial
standards, educational goals, and brand identity.