Trade Marketing Manager
British American Tobacco
Total years of experience :7 years, 4 Months
Instrumental in managing one of the most strategically important sales and distribution houses of South Punjab Region with the highest share of Premium segment.
Awarded High Potential for 2019
• Successfully lead a team of 40 distributor representatives, 15 sales promoters and 30 Brand Ambassadors by keeping them motivated month on month to deliver the volume objective of 60 million sticks, ensure effective merchandizing across 6000 retail scope and establish optimum consumer awareness.
• Spearheaded brand activation & consumer engagement in Multan Area across Point-of-Consumption (POC) channel ensuring maximum consumer awareness and trial.
• Initiated & executed zero-based route mapping for enhancement of distribution footprints resulting in mitigation of out-of-stocks, guaranteeing route-wise profitability & subsequently improving distributor’s ROI
• Lead and drove Multan Area operationally for superior execution of Top Traders, one of the biggest loyalty programs across the FMCG sector of Pakistan, along the key metrics of volume, portfolio availability, price compliance, and visibility
• Amplified Dunhill’s footprint and Volume in Multan making it the Highest Volume Growth achiever Nationally.
• Designed a Data Dashboard for Multan Area by leveraging RCS8 & Power BI to generate micro-level visibility for better decision-making.
• Spearheaded a customized Region specific campaign on John Player by Gold Leaf and effectively launched the NPI in 5 rural areas of South Punjab Region whilst achieving 100% Availability on the first two days with a subsequent 40% productivity and 120% sales over target across the retail universe.
• Successfully implemented International Baccalaureate System Primary Years Program (IB PYP)
• Worked meticulously towards developing curriculum for primary years in collaboration with Punjab Education Board.
• Developed a team of over 20 teachers; overlooking their screening process and final hiring.
• Collaborated with all teachers, comparing their planning and pratice to the aims of the programme and provided them with practical advice where needed so as to affect improved practice and student achievement
• Conducted in-house and intra city professional development trainings for the staff.
- Managed two projects simultaneously worth 15, 000 euros in Multan district
- Successfully executed the implementation phase of VAWC (A project by the Chief Minister Punjab)
- Monitored the entire VAWC initiative such that it was comprehensively and coherently integrated to address the capacity issues of the government and the stakeholders for effective implementation and compliance to women protection laws.
- Developed liaisons with various different NGOs working in the Multan district and developed a comprehensive strategy to make the project's functioning smooth and easily accessible to the masses.
- Effectively implemented the campaign "save the women" by meeting the women on grass root level and informing them regarding their existing rights as per Pakistan Penal Code.
- Successfully organized training sessions for the volunteers and trainers working on the devised campaign for the VAWC initiative.
- Ensured an on-time follow-up with relevent departments at headquarters and regional offices, executing agencies and government offices to accelerate the implementation of the initiatives.
- Effectively organized training sessions for the volunteers and trainers working on the devised campaign for the VAWC initiative.
• Responsible for the Aabroo Jhugi Literacy Project Multan in areas such as Bahawalpur, Kot Addu, Vehari, Muzzafargarh and Lodhran
• Successfully conducted awareness campaigns in all the assigned regions
• Effectively led a team of 5 co-interns and took the responsibility of managing the entire team.
• Ensured successful delivery of classes on time to all the assigned families.
• Successfully convinced 7 families to allow the women partners to work.
• Recommended an action plan that helped in alleviating the poverty level of the assigned families.
• Designed the Awareness Campaign for women entrepreneurship and subsequent empowerment in under privileged areas of Multan such as Shujabad, Jalalpur Pirwala and Larr
• Established a partnership with Karvan Crafts and successfully provided motivational coaching sessions to over 20 women thereby persuading them to be active contributors to the economy.
• Worked closely with local retail fashion outlets in order to provide formal coaching to the women embellishers over a course of 6 months and developed partnerships amongst the women and the stores to ensure a consistent means of income.
• Influenced the Rotary Secretary for Multan to fund the sewing machines for these women
Beacon House School Multan Sep 2008-Jul 2010 A Level Grades: 2As and 1B
The City School Multan Sep 2006- Jul 2008 O level Grades: 7As and 1B Leadership
Lahore University of Management Sciences Sep2011-Current Bachelor of Science (Honors) in Economics and Political Science CGPA: 3.152 Relevant Coursework Marketing, Business Ethics