Ayman Abu Sada, Deputy CFO

Ayman Abu Sada

Deputy CFO

Tatweer Educational Technologies (TETCO)

Location
Saudi Arabia
Education
High school or equivalent,
Experience
32 years, 3 Months

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Work Experience

Total years of experience :32 years, 3 Months

Deputy CFO at Tatweer Educational Technologies (TETCO)
  • Saudi Arabia - Riyadh
  • My current job since January 2021

Significant Highlights:

-Developed many MS Power BI dashboards for management and the board of directors.
-Support commercial and project VPs to achieve company targets & KPIs and highlight financial risks in advance.
-Chiefly responsible for leading the financial domain of the business (Turnover SAR 600 MN); led the organization and people-related transformation and achieved revenue growth of 10% through annual budgeting, and revenue planning.
-Created stronger finance management practices - established SAP to automate operations; constructed departments, policies, and work procedures from scratch while streamlined operational gaps for optimal growth and efficiency.
-Partnered with the Board of Directors for moderate complex finance functions - preparation of financial reporting, 5-year budget, and revenue planning, in addition to the implementation of various cost-control initiatives.
-Played a critical role in the implementation of ISO 90001
-Rebilled finance and accounting team and process for cross-function with another department.
-Build and manage budget forecast for 2021- 2023 and lead strategic planning Team.
-Build and lead finance projects department with over 2 billion SAR.
-Setup project Revenue & cost under IFRS standard in 2022

Responsibilities:

-Steering the financial planning and management function - effectively managing possible risks and investments while applying all accounting, financial and business principles to achieve profitability and long-term success.
-Establishing departments form ground-up, instituting strategic roadmaps, re-defining operational policies, and work-procedures to drive disciplined growth, strengthen controls, and scale infrastructure for sustained growth.
-Strategizing annual business plans, devising realistic budgets, and computing precise forecasts for ensuring that allocations are accurate, revenues are recorded, expenses are within budget limits and/or fiscal practices are followed.
-Directing the transformation of business and finance outlook; driving commercial and growth strategies including expansions, new projects, cost management, debt restructuring, equity financing, and risk management.
-Leading the financial accounting and reporting operations - ensuring the financial domain is structured, organized and complies with applicable internal controls including IFRS and GAAP.
-Prepare finical reporting and plan for the board or directors.
-Analyzing reports to compare financial performance of the business vis versa planned targets; maximizing profitability by identifying and addressing major strategic issues/ gaps that can have an impact on the company’s long-term future.
-Building competitive team by recruiting quality talent; setting goals, business metrics and standards, identifying weaknesses and potential areas of improvement and providing strategic guidance to ensure performance excellence.

Group Finance Director at INMA Hospitals Group & Hospital Management
  • Saudi Arabia
  • January 2018 to December 2019

Significant Highlights:

•Presented exquisite leadership and achieved growth, excellence as well as advanced the financial infrastructure as under:
•Implemented IFRS standards jointly with external auditor
•Generated massive savings approx. SAR 5M per year by streamlining support service department
•Identified potential avenues and diversified revenue streams contributing new revenue of SAR +25 M per year
•Engaged in tactical negotiations with key vendors that trim down purchase costs by 10%
•Aligned the inventory management function by introducing supply chain processes advancing efficiency by 20%
•Chalked out a cohesive incentive program for employees augmenting revenue by 7% annually
•Drove new ways of intensifying the financial resources - actively led MOF agreement to get long-term loan with minimal interest to support building two new hospitals and planned IPO process for the hospital group.
•Championed the finance strategy and successfully lead acquisition deal for Qassim Hospital in 2019.

Responsibilities:

•Provided financial planning, reporting, and analytics support to over 5 hospitals (Turnover SAR 1 billion) in order to achieve business and financial objectives while ensured the vision aligns with the organization’s overall objectives.
•Spearheaded a team of 5 finance managers for improving the fiscal performance of the organization; commanded the conduct of accounting activities and produced financial statements/ reports as per applicable accounting standards and principles.
•Formulated annual budgets for various operations, identified cost-centers, deployed financial models, and streamlined processes to minimize expenditure and enhance the overall operational efficiency.
•Recommended strategies to optimize cash flows, monitored financial position/ performance in line with the set targets/ budgets; outlining variations and advised management on sources of raising finance.
•Instrumental in ensuring smooth execution of audit procedures; facilitated any document/ information required by auditors instantly and effectively implement audit recommendations to advance improvisation of business operations.
•Generated reports that exhibit overall financial position, KPI’s, including variance analysis and routinely presented the same to senior management for strategic analysis and interpretation.

CFO at Investments
  • United Arab Emirates
  • January 2016 to December 2017

Significant Highlights:

•Demonstrated highest standards of technical excellence, business objectivity and professional independence and successfully:
•exceeded the targeted increase in cash-flow by 25%
•acquired 2 new projects in Iraq and 3 in Jordan
•Aggressively networked with vendors and successfully generated savings of $2 MN while avoiding penalty.


Responsibilities

•Contributed research and analysis to maintain a profitable investment domain (US $ 200 MN). Set plans and realistic budgets while spearheaded professional teams to achieve targeted profit goals.
•Explored investment opportunities and conducted extensive analysis to identify risks, potential profits, and feasibility of prospective investments across Iraq, Jordan, and UAE regions.
•Led commercial and financial appraisals through extensive market research, financial analysis, modeling, forecasting and assessment of current events to maintain a positive investment portfolio.
•Directed modifications to investment strategy by anticipating factors that may negatively impact the portfolio while aptly recommended risk mitigation strategies to generate and/or maintain desired ROI.
•Functioned as a vital link between brokers/ dealers, banks, financial institutions, and other partner companies, negotiated terms and resolved issues in the most professional manner.
•Presented reports highlighting key issues, risks, and opportunities along with action plans to upper management on a regular basis for tactical decision making.

Finance Controller at General Electric Healthcare
  • Saudi Arabia
  • January 2007 to December 2015

Significant Highlights:
•Directed significant measures to enhance efficiency and operational profitability of business operations as under:
•transformed book-keeping from external to an internal process thereby producing savings of SAR 1 million per year
•restructured rev-rev process thereby generating SAR 100 in collection annually
•established oracle systems for financial operations in Saudi and Jordan
•reorganized shipping and inventory management function enabling savings of 5 MN
•Successfully conducted due diligence with GE partners; contributed significantly in establishing new office in Jordan and Iraq.
Responsibilities:
•Chaired operational improvements, maximized growth and profits via contributions in financial management, accounting and reporting, cost reductions in addition to business planning/ forecasting.
•Conceptualized financial policies and procedures; prioritized growth opportunities and set models/ structures for vertical organizational growth.
•Devised budgets, and financial forecasts while applied best business practices and adopted tactical approaches to swiftly achieve financial goals of the business.
•Commanded fund sourcing and management - responsible for bank liaison, coordination while deploying funds judiciously to maintain a positive cash position.
•Evaluated financial efforts and results which include budget variances/ cost analysis and regularly updated top management on financial stability/ liquidity/ growth of business.
•Ensured the financial realm and scope of the organization is streamlined, efficient, and complies with all regulatory requirements as well as generally expected internal controls.
•Represented key finance liaison to all stakeholders; addressing financial discrepancies by presenting best possible solution and expertise that aligns with organization’s vision, mission, values, and goals.

Finance Controller at Hewlett-Packard
  • Saudi Arabia
  • February 1991 to December 2006

customized financial models, including templates, and reporting tools to improve standards of financial tracking and planning as well as aid in optimal deployment and management of resources.
•Instituted an integrated financial model - group driver-based model to aid in strategic planning, budgeting, and forecasting.

Responsibilities:

•Presented analytic leadership and operational direction to baseline financial planning, budgeting, forecasting, risk analysis and financial reporting functions while controlling costs and maximizing productivity and profits.
•Created strategic plans, processes, and established structures to improve current as well as future financial performance of the organization while maintained requisite books of accounts as per IFRS and GAAP.
•Ensured sound financial management and control; generated consolidated financial statements/ reports and models that exhibit overall financial position of the organization.
•Produced a range of ad-hoc/ analytical reports that include key financial data, metrics, ratios, variance analysis, feasibility studies and cost estimates to influence strategic decision making and drive process improvements.
•Provided strong and technical support to a team of accountants; recruited, oriented, trained and counseled to ensure that every member can manage workload and conform to stiff deadlines.




Training

Leadership & Management | Written & Oral Communicating| USA GAAP | Revenue recognize | Controllership process | billed Budget | Investment | financial Reporting | Risk assessment | Policy & SOP Development| Financial Analysis| Strategic Planning | cashflow forecast| Auditing Process | Corporate Finance | Treasury | IFRS |Commercial Process | Team Building | Leadership Development | Team Coaching | Quality Management| Business development | Customer-Driven Focus, Oriented | Communication | Presentation | Public speaking| Merger and acquisition| Due diligence

Education

High school or equivalent,
  • at GCMA (Canada Management School)
  • January 2006

courses: Certified Management Accountant

Master's degree, Accounting
  • at Nevada UniversityALMED University
  • January 2002

courses: Certified Financial Consultant – CFC (Institute of Certified Financial Consultants – USA)

Specialties & Skills

Administration
Management
BUDGETING
DECISION MAKING
DUE DILIGENCE
FINANCIAL
FINANCIAL ANALYSIS
FINANCIAL MANAGEMENT
FINANCIAL PLANNING
FINANCIAL STATEMENTS
FORECASTING
LEADERSHIP

Languages

Arabic
Expert
English
Expert