Ayman Ala, Middle East Technical Manager

Ayman Ala

Middle East Technical Manager

Gerflor Middle East

Location
Saudi Arabia - Dammam
Education
Bachelor's degree, Biochemistry
Experience
17 years, 1 Months

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Work Experience

Total years of experience :17 years, 1 Months

Middle East Technical Manager at Gerflor Middle East
  • Saudi Arabia - Dammam
  • My current job since March 2019

Directing the company’s quality management system to ensure compliance with the standards.

• Improving the safety, product quality and operation efficiency.

• Answering standard and complex technical inquiries from sales team and clients.

• Performing technical training for sales team and clients.

• Visiting consultants, designers, key clients, etc... to perform presenta&ons about our products and to spread the awareness about our company’s activities.

• Assisting the sales team in submitting product and company’s information for bidding and specifying projects from preparation submittal files, sample boards, and mockups.

• Product management for 2 Companies under Gerflor:

building material “Bostik” and tools & profiles “Romus”.

• Managing establishment of a sister company from scratch by building the company structure, recruiting employees for different positions, building up the tools, resources, and accessories needed, managing the work flow of the company’s operations, etc.

Distributors - Key Account Manager at Gerflor Middle East
  • Saudi Arabia - Dammam
  • August 2015 to March 2019

- Driving the sales with key accounts distributors in the Eastern, Central, and Western Provinces.
- Worked with Key accounts in the Eastern, Central, and Western Provinces and was responsible to improve our company relation ship with them and to improve our over all sales figures.
- Proposed and implement a new business plan to introduce a new product.
- Worked on detailed market study which lead to business improvements and introduction for new products.
- Responsible for a complete product line (Romus) from Technical information, sales, forecasts, and proposing minimum stocks.
- Set meeting with contractors, dealers, consultants...etc
- Collected Data from the market and submitted them in well formatted reports for the management
- Held Presentations for customers to introduce and train them about our products.
- Worked with the team to improve the total sales of the area
- Improved and edited the old companies catalogue to a new one with better organisation and over all improvements
- Initiated Product development and worked closely with the QC and R&D to improve our existing products and start to implement a new ones
- Helped the team with technical assistance whenever needed

Marketing and Sales Consultant at Gerflor Middle East
  • Saudi Arabia - Khobar
  • May 2014 to July 2015

- Driving the sales in the Eastern Province area.
- Worked with Key accounts in the Eastern province and was responsible to improve our company relation ship with them and to improve our over all sales figures
- Set meeting with contractors, dealers, consultants...etc
- Collected Data from the market and submitted them in well formatted reports for the management
- Held Presentations for customers to introduce and train them about our products.
- Worked with the team to improve the total sales of the area
- Improved and edited the old companies catalogue to a new one with better organisation and over all improvements
- Initiated Product development and worked closely with the QC and R&D to improve our existing products and start to implement a new ones
- Helped the team with technical assistance whenever needed

Sales executive at SODAMCO Weber Saint-Gobain
  • Saudi Arabia - Jeddah
  • October 2009 to April 2014

Prescribed the best compatible admixture depending on type of work and specs needed
Performed lab and batch trials on Admixtures to check on the performance and specify the best dose;
Worked with the customer to minimize the overall cost of his production by choosing the best admixture and dose
Performed in lab material check up (Density, solid content, trials, etc…) to compare our materials with competitors
Present our Product line to projects, listen to their needs to specify the materials they need accordingly
Performed on site applied samples to ensure the quality of our materials
Maintaining and developing relationships with existing customers in person and via telephone calls and emails
Search and study for potential markets
Negotiating the terms of an agreement and closing deals.
Gathering market and customer information
Negotiating on price, costs, delivery and specifications with buyers and managers
Challenging any objections with a view to getting the customer to buy.
Liaising with suppliers to check the progress of existing orders.
Drive and manage the entire sales process - targeting top potential clients, identifying client solutions, negotiating and closing.
Work with the team to share ideas, knowledge and new business development strategies.
Provide pipeline account information to senior leadership

Product Specialist at Medicals International
  • Saudi Arabia - Riyadh
  • May 2008 to September 2009

• Develop commercial initiatives
• Set goals and deadlines and plans to deliver effectively
• Recognize problems reacting quickly and effectively to resolve them
• Meet sales objectives and forecasts
• Operate within the annual expense budget established for the territory
• Accurately forecast the future sales results of current sales activities
• Maintain, cultivate and expand existing customers in line with company growth strategies
• Organize projects, trainings or activities which support sales objectives
• Report all knowledge and information regarding sales activities, customers gained and lost, competitive activities, results of marketing programs, etc. to management
• Inform the customers of the latest medical news and trend

Jr. Territory Manager at Medicals International Jeddah
  • Saudi Arabia - Jeddah
  • May 2007 to April 2008

Job description:
• Managing a portfolio of accounts
• Dealing with all aspects of a campaign
• Leading project management activity
• Ensuring necessary actions are undertaken by the account team
• Building a 'territory'
• Achieving sales targets
• Attending client meetings
• Maintaining and expanding relationships with existing clients
• Develop relationships with loyal clients; ask for their feedbacks and provide feedbacks to the marketing units for purpose of enhancing the quality of service.
• Ensure clients’ demands to be satisfied.
• Develop and maintain a well-coordinated internal relationship with key decision makers within the organization.
• Manage and provide assistance in managing or maintaining accounts of strategic clients.

Education

Bachelor's degree, Biochemistry
  • at Lebanese University, Faculty of Sciences
  • October 2006

Completed Biochemistry BA in 3 years, in addition to 1 year masters, with many training in the lab, on biochemical experiments, and new lab techniques

Specialties & Skills

Concrete admixtures
Lab Testing
Knowledge Discovery
Sales Targets
Market Studies
Macintosh proficiency
negotiation skills, and handiling Objections skills
Excellent skills in Microsoft Office including Excel and Power Point
Windows proficiency
Excellent knowledge of using the internet in searching and research jobs
Time and Rigion managment
Communication Skils
Presenting
Specification

Languages

English
Expert
Arabic
Expert

Training and Certifications

Concrete Technoloty-Basic principles (Training)
Training Institute:
ENCO Engineering Concrete
Date Attended:
March 2010
Successful Selling Strategies (Training)
Training Institute:
STARMANSHIP & ASSOCIATES
Date Attended:
May 2011
SO 9001:2008 Internal Auditor Training course (Training)
Training Institute:
BAREAU VERITAS
Date Attended:
July 2010
ACI Certification-Field Testing Technician Grade I (Training)
Training Institute:
American Concrete institute
Date Attended:
April 2010
Physician’s Styles at Work (Training)
Training Institute:
Pharma Training
Date Attended:
December 2008
Sales and Negotiation Skills (Training)
Training Institute:
Medicals International
Date Attended:
September 2007