George Atallah

Achieving and Increase of 5% against targets in a sector that is doing a negative 15%
Analyzing Changing market dynamics and setting growth tracks to Class A clients to become K.A.
Applying customer centric practices focusing on retention and resolving conflict to gain market share
Meeting expectations and timelines of new launches (Extensioniste- Elixir Ultime)
Applying coaching to increase sales team efficiency and drive performance

Growing coverage from the North of Lebanon to cover all of lebanon.
Beginning export to UAE, Bahrain, and Angola
Applying a SWOT analysis to understand the current company and plan better
Changing the Packaging and company art work to suit the new markets
Assigning a business partner to carry our distribution and sales in Beirut, Bekaa, and South of Lebanon, eliminating the logistics difficulties faced by the company.
Developing a distribution platform in the North that hosts food and nonfood products.
Setting company sales goals and strategies that comply with the changing market
Designing Alluring presentations and company Profile to be used regularly in meetings.
Studying international Markets to understand trends and consumption habits aimed at targeting the right consumer with the right product mix.

Achieving a consistant 15% growth over three years
Played a key role in extending company coverage directly and indirectly to cover all of Lebanon.
Introduced new product lines: whole squid, octopus and different types of raw shrimps that developed the Horeca Channel, and gave the company an edge over competition.
Growing the sales team from four to eight. Added merchandisers to ensure excellent displays.

Launched five countries in six month (Lebanon, Syria, Jordan, Iraq, and Palestine)

Negotiated the conditions and terms of the agreement
Selected the product portfolio that is convenient for every country
Set orders and followed up on the execution of distribution.
Developed a distribution model by country suitable for our operation
Planned new launches and provided the right marketing mix by country
Designed motivational presentations for the development of sales For all the five countries based on the product portfolio
Planned smooth change of distributors
Grew the distributors operation through guiding and consultancy

 Prepared and executed sales presentations to potential and current customers on various products and services
• Provide the company with marketing analysis on various competing products and
Ways to over come the notoriety of competitors with minimal resources.
• Strengthening administrative, communication and problem solving skills while providing exemplary customer service.
• Obtaining new accounts and developing them gradually by counseling on their plans.
• Managed to double the company T/O in the region I cover on yearly basis.