Ayman Baky

Tamarai Restaurant and Bar
• ETE is the holding company that owns Tamarai restaurant and Bar, Tamarai NC 151, and Turquaz establishments
• Established the LLC company with lawyers and accountants
• Negotiated the rent contract with Nile City Management (Landlords)
• Worked on a feasibility study for Tamarai and presented to investors
• Tamarai space is a total of 1, 200 m2 and a total investment $ 2.5 M
• Created a concept and vision for the company, and based on that, created the conceptual brief to landlord and interior decorator
• Created a bid for civil contractors, kitchen contractors after completeing BOQ
• Executed and Managed all financials prior to opening
• Hired a team of 90 employees
• Created a small head quarter office were we have the Finance, HR, Marketing and PR, accounting, cost control, purchasing and projects departments
• Completed the construction / design phase in 8 months.
• Trained sevice staff, kitchen staff, hostesses, security gurads on how to deal with customers and customer behaviour.
• Prepared a yearly marketing plan along with budgets to promote and position Tamarai as the number one destination in Cairo
• Prepared with PR a program to engage media with Tamarai services and give them a privileage within the venue for positive PR
• Monthly monitoring on all f&b, general expenses and income
• Manage and sign off all finacials at the end of the month
• Prepared an annual sponsorship / partnership package to companies
• Achieved international coverage and awards along the 4 year operation

• Built company brand Identity
• Objective of the company was to promote red sea residential tourism
• Startegic Planning of growth for the company
• Developed residential tourism marketing plan for '08
• Developed and handled HQ expenses for '08
• Coordinating UK media campaign along with strategic allinaces in the UK
• Mission and Vision of the Company
• Representing Ethos Properties in the European market
• Handled a the hiring of Ethos Properties staff
• Managed development, production, and distribution of promotional and collateral materials to support sales and marketing programs both in Europe and Egypt

• Bought equity within an existing establishment in November 2003
• Created a new concept for the establishment and executed it.
• Promoted the destination as the coziest neighbourhood bar.
• Responsible for music and ambiance, cocktails and food quality presented to the guest
• Promoting outside catering to events that take up to 3, 000 pax
• In charge of all advertising and positioning of the outlet in media
• Monitored most of the mainenance of the outlet
• Trained staff on customer service
• Daily monitoring of sales
• Constant promotions to entertain our guests
• Monitored F&B costs and general expenses.
• Managed a team of 25 (FOH an BOH)

• Helped establish strategic marketing plans to achieve corporate objectives for products and services.
• Developed and executed marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
• Reported to Dubai head quarters on all plans and acheivements
• Ensure the effective implementation of plans, policies and procedures through leadership of a Marketing Department team - setting goals and objectives, managing performance, developing and motivating employees
• Develop and gain approval for marketing budgets
• Plans and oversee execution of promotional activities including print, media, trade show, and point-of-purchase display.
• Attend and contribute to business planning and decision making meetings in order to communicate effectively within the organisation
• Communicate with external bodies and representatives (e.g. brand owners, materials suppliers; media organisations; barter deal partners) as required to ensure that a brand image is maintained
• Regularly monitor and review the performance of the marketing department so that any problems are rectified and any potential cost/revenue opportunities are capitalised upon in a timely manner.
• Negotiated contract terms with outside agencies and suppliers.
• Managed development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
• Analysed marketing programs and adjusted strategy and tactics to increase effectiveness.
• Maintained customer database and approved the use of internal and external mailing lists.
• Reviewed analysis of marketing surveys on current and new product concepts
• Provided post-event reports, analysis, and regular status reports on marketing programs.
• Planned, promoted, and executed sales meetings and community and goodwill events.
• Helped establish and maintain consistent corporate image throughout product lines, promotional materials, and events.

British American Tobacco - Egypt
Consumer Relation Executive July '02 - Jan 2004
• Main task was to get to consumers and introduce our new brands (Kent and Lucky Strike)
• Each representative was resonsible for a number of HORECA outlets that had to handle and make sure that cigarrette displays were available
• Understand the consumer path in order to engage with them and lead their lifestyle to adapt to their intersest in order to engage in discusions that led to the introduction of our brands
• Supervised 18 part timers that had to complete a survey each month for at least 30 contacts per part timer
• Responsible for all events that BAT were sponsors in. Made sure that the brand image was at its best
• Surveyed the market to see how our brands were doing versus competition
• Finalizd exclusivety deals with HORECA owners
• Increasd brand awareness and trial among ASU 30

• Responsible for all promotions done for local artists
• Responsible for the marketing and distribution of new albums released from Sony New York alongside the sales department
• Responsible for the exposure of local Sony artists through talk shows and video clips in coordination with music shows locally and regionally
• Handling of all merchandising and print material
• Contributed to the setup of the company in Egypt
• Launched Celine Dion's new album through an event and press conference at Sangria

• Responsible for all promotions and events held in El Gouna for Gouna Beverages and El Gouna resort
• Launching of all new products within the El Gouna Beverage Company
• Researched the Market to find out how our product is doing in the market versus competitors.
• Prepared an ad campaign in coordination with our advertising agency for the launch of our new Wine

El Gouna Resort, Red Sea

• Handled yearly exhibitions attended by El Gouna Resort, internationally and locally ( BIT, ITB, MITT, WTM, EIBTM, IATTM, BTF)
• Responsible for marketing El Gouna Resort in the French Market
• Represented the company in international trade fairs to meet with Tour Operators and sign contracts
• Organizing Road Shows to introduce El Gouna Resort as a new destination to travel agents around the country
• Negotiated El Gouna presence in Tour Operator brochures
• Organized Familiarization trips for French Press
• Organized El Gouna Resort photo archive