Ayman Elmostehi

Managing Director for Iraq and UAE market managing all aspects of retail business in both markets, leading country transformation and business turn around to profitability and growth

• Lead, direct and manage country support functions to ensure that all departments are aligned with the corporate strategy.
• Direct the development and implementation of short and long range plans of the country to optimize the achievement of revenue growth, profit targets and control cost.
• Prepare and communicate annual country budget and produce and execute the annual business plan.
• Monitor and review country performance against the annual Business Plan to ensure that KPIs are met.
• Demonstrate sound judgment in anticipating challenges, problem solving, and seeking the right resources to resolve issues.
• Identify potential business risks and vulnerabilities and propose and execute risk mitigation strategies in consultation with senior management.
• Ensure the implementation of all company policies and procedures to ensure stability, sustainability, safety and security across all functions in accordance with the country’s laws and regulations.
• Play key role in enhancing the company image, engage in senior level communication, and relationship with partners and customers.
• Develop and maintain strong communication with the Business directors and operations team to ensure operations are aligned with business model and divisions strategies.
• Evaluate the country’s financial status periodically in coordination with the regional function heads, and Division heads and generate reports reflecting the financial status and growth of the business.
• Identify expansion and growth opportunities within the country and lead lease negotiations, agreements renewals, etc. in conjunction with the concerned managers.
• Attend regional monthly meetings to share updates with regional functional heads on important issues such as operations, leases, capital expenditures, expansion plans, etc.
• Oversee the execution of marketing and sales plans for the business in line with the overall business strategy and take necessary action to ensure that appropriate corrective measures are taken for unsatisfactory results.
• Conduct an ongoing review of support functions structure and monitor and evaluate team performance.
• Recruit, manage, motivate, evaluate and develop direct reports to ensure that they achieve their objectives and that their performance contributes to the achievement of business objectives.
• Ensure the succession planning is in place by overseeing and managing the professional development and productivity of all staff members and making sure trainings per job level are taking place.

• Gain understanding of the mission, business goals and objectives of the Board of Directors. Under the leadership and guidance of the CFO & CEO, lead and supervise compilation of annual operating plans, financial plans and budgets in accord with set strategies; obtain approval for plans and budget from Board of Directors (BoD).
• Provide leadership, direct and monitor operations of Divisions and Business Units to achieve planned operating targets and objectives in respect of performance, growth, and profitability; fortify market share and shareholders’ value. Assure product availability, monitor supply chain process and management to assure optimum inventory management to maintain cost competitiveness and achieve sales volume targets.
• Lead, guide and monitor business development with an aim to fortify market position and achieve further growth. Review the Group’s marketing plan and branding to ensure continued quality and integrity of the brand. Develop a clear understanding of the market prospects and future trends.
• Strive to institutionalize business/functional policies, processes and systems with the view of enhancing performance and effectiveness. Lead and monitor adoption & deployment of streamlined policies, processes and systems/procedures and assure their implementation throughout the organization to sustain effectiveness and competitiveness.
• Build relationship with business units’ executive team, staff and management. Build and enhance relationship with public and regulatory bodies, industry specialists, key account clients and the public at large.
• Provide leadership to empower and mentor management team and staff to achieve their best; enhance their effectiveness and performance to achieve set goals and objectives. Ensure communication of the mission of the enterprise and best practice performance tools throughout the organization.
• Attend to Board and Shareholder’s meetings; Support operation and administration of the Board.

• Demonstrating and reinforcing the behaviors that make every shopping experience “easy” for our customers.
• Fostering a sales culture to enhance customer service and drive sales using available tools and training.
• Effectively managing sales and profitability of assigned departments.
• Actively maintaining a team approach in the day-to-day management of store associates.
• Recruits, interviews and involved in final selection of all department associates.
• Complete yearly performance evaluations for department associates; make promotional and merit increase recommendations based on performance.

• Oversee the maintenance of floor standards to ensure customer satisfaction.
• Monitor associates’ sales techniques.
• Address any employee complaints, grievances and questions as they arise.
• Communicate with associates regarding pertinent information for daily, event or seasonal business issues.
• Recruits, interviews and involved in final selection of all department associates.
• Complete yearly performance evaluations for department associates; make promotional and merit increase recommendations based on performance.
• Participate in the “Manager on Duty” Program, which requires complete understanding of all store procedures.
• Schedule staff efficiently to maximize sales opportunities & make adjustments to schedule, as business needs dictate.

• Orienting customers with the bank procedures and carefully attending to their satisfaction.
• Fulfilling all responsibilities concerning Issuing & controlling Local / International Letters of credit & Guarantee.
• Fulfilling all responsibilities concerning Issuing & controlling Outgoing & Incoming documents for collection.
• Communications with international banks concerning granted facilities to clients.
• Penetrating deeply into complicated issues and participating positively in finding solutions fulfilling both bank & customers’ needs.
• Carrying out all monthly, quarterly, yearly reports, customer reports etc...