Head of Marketing and Business Development – MENA Region
Harbor Real Estate
Total years of experience :29 years, 5 Months
Build a new investor relation and client management function within Harbor’s real estate team with a focus on assessing and sourcing real estate investment opportunities and presenting them to select real estate capital partners;
Originating, Structuring, Road Showing and on-going management of real estate investments across MENA region;
Managing and qualify a pipeline of investments that will be sourced from Harbor’s existing developer network and broker relationships;
Build relationships with real estate capital sources interested in investing in properties operated by Harbor Real Estate;
Develop and manage timeliness for various activities to ensure strategic plans and critical development processes are carried out in a timely manner;
Prepare regular reports on progress, budgets, and expenditures related to the management of real estate development activities;
Developing and implementing annual marketing and communication plan and prepare internal and external presentation materials;
Identification of viable projects and preparation of business cases to support the Board of Directors in making decisions;
Develop strategies for leveraging the society’s assets to develop new projects;
Make recommendations to the Board of Directors on new actions, goals and targets related to the development of new housing;
Mentor, supervise and develop junior staff;
Perform other related duties as required.
Full responsibility for Marketing and Corporate Communications function responsible for the day-to-day internal and external communications and marketing activities relating to the company and its subsidiaries;
Developed and implemented annual marketing and communication plan, and managed yearly budget of AED 10 million, ensuring value for money and measurement of ROI;
Managed the ongoing campaigns, events, digital marketing, Corporate Social Responsibility (CSR) and PR;
Managed all relations with the branding, advertising and marketing agencies, and ensured that all communications and marketing campaigns adhere to Union Properties standards and promote UP’s communities’ brands;
Developed a highly effective social media content, message distribution and engagement platform which diversified the organisation’s brand messaging channels, increased quality web visits and lead conversions;
Developed the project marketing plan related to the launch of the products is in alignment with the development plans of the project, and ensured pre-sale marketing activities are carried out on time;
Monitored the results of the marketing campaigns and identified areas of improvement based on feedback from the sales team;
Managed Online Marketing verticals across Acquisition, CRM, SEO, SEM, email marketing, social, content and event marketing;
Worked with development, sales and leasing teams to ensure product mix (residential, office and retail) matches customer insights and requirements ensure they are incorporated in future marketing strategies and plans;
Maintained and developed corporate image and reputation, as well as protected and developed the company’s brands and the way the brand is portrayed & optimized social media image using suitable public relation activities, ATL, BTL and TTL marketing channels;
Planned, arranged and managed the company’s stand in trade fairs, exhibitions local and international, shows in conjunction with the subsidiaries;
Evaluated department’s performance and reported improvements to the Union Properties’ CEO;
Performed other related duties as required.
•Contributing with the top management to develop and implement business plans for DC World's target customers.
•Maneuvered the existing business forward by identifying new, profitable opportunities and converting them into commercial contracts.
•Developed, designed and delivered the local and global communications strategy.
•Liaising closely and effectively with Dubai World communication regional team, contracted PR specialists and Corporate Communications team ensuring that communication plan is achieved.
•Coordinating relationships with media locally; ensuring that they receive accurate and timely information on the company with well-written releases, speeches, etc.
•Maximized exposure of Dubai Customs World brand and thought leadership through public relations activities and Media Channels.
•Designing the promotional materials, marketing materials, advertisements, articles, and newsletters ensure that all communication material are branded according to DC World branding guidelines;
•Liaised with World Customs Organization (WCO) administrations of several foreign countries to promote DC World’s products such as
Crafted sales, marketing and growth plans aligned to corporate strategy consistent with the growth and profitability goals for all factory products
Build relations with Emirates Marine customers to ensure continuous product feedback and leverage support to promote the factory products industry.
Deliver thought and perspectives to the top management to support the local and global sales efforts which affected the sales percentage increase 150% in 2003 compared to 1998
Direct the planning and development of division marketing, sales, and product communications materials to establish and maintain a consistent and professional corporate image including website.
Conducting periodic meetings with clients and follow up orders with the production department as per customer's interest.
Actively arranged and participated in all marine exhibitions of the company in Dubai.
Established vision, short and long-term strategy and strategic direction that efficaciously repositions the factory for success.
Endeavored to achieve projected business/sales targets & capitalized on market opportunities, implemented strategies with tangible results.
,
URL removed due to policy violation. Please contact support for further information.