Assistant Marketing Manager
AUM
Total years of experience :3 years, 4 Months
Alissa Automotive Company.
• Official dealers for General Motors company in the past, I experienced that with them for six months as a marketing specialist.
• Then became dealers for Nissan/Infiniti since last july 1 2012 till present, I have also
continued with them as a marketing specialist for ten months.
CI
Event Management
• Since April 26 2013, I started with another company within the Alissa group of companies (NAT) called Aum-Alissa Universal Motors, which is the official dealers for
ISUZU in Riyadh KSA. I started with them as a Marketing Supervisor.
Marketing Skills and Experience:
• Handling advertisements and promotions (Includes ideas and coordination with designer upon the design which will be presented to the public)
• Market research in terms of competitor's prices and deals (promotions and offers)
• Media Buying (Radio & News Paper Advertisements
• Handling the Marketing Budget
• Showrooms ambiance and POS materials inside and out of the showrooms (Danglers, roll
ups, window stickers, flyers. Making sure our hospitality booths which include tea, coffee and dates are running smoothly.
• Coordinating with the media agency designer on how the car catalogues are going to be
published, the specifications of the cars are reviewed once again with my colleague and I, at site observation to make sure the specifications are matching our cars in stock.
• Managing the 'Meet and Greet' monthly campaign, which are two people who greet our
customers as they walk in the showroom with some hospitality refreshments and ask
them to fill up a coupon for entering our monthly end of the month raffle. It is a strategy
we use to track our showroom's traffic.
• Any other comments or queries the branch manager has to say, I list them down and discuss with the marketing manager and general manager sometimes for any adjustments or extra services we can provide.
1. Advertisements and Promotions
2. Event management
3. Budget control
4.Showroom branding, catalogs, brochures & flyers
5. Marketing research in terms of promotions, prices etc.
1. Event Management
2. Advertising and promotion Campaigns
3. Marketing Budget Control
4. Leads (showroom traffic and call center observaiton and management)
2012 Bachelor of arts with third class honors in Business studies with systems practice
Manarat Al Riyadh International School, Riyadh, Saudi Arabia, 1989-2004 High School Degree in Natural Sciences Arab Open University PROFESSIONAL WORK Alissa Auto (GM,Nissan Infiniti) for 1 year and 4 months as a marketing Specialist AUM-Alissa Universal Motors (ISUZU) Marketing Supervisor