Ayman Mustafa

Matrix reporting: Dotted line to Corporate Head of HR and Solid line reporting to the GM. Managing a team of 7 (4 HR
Professionals and 3 Public Relation Officers). Main responsibilities are:
• Develop and implement HR strategies aligned with the companys business goals, particularly in response to the
recent business unit expansion.
• Provide strategic counsel to senior management on all HR-related matters.
• Analyze workforce trends and develop proactive solutions to address potential challenges and opportunities.
• Lead talent acquisition, onboarding, and retention strategies to attract and retain top talent.
• Develop and implement performance management and employee development programs.
• Identify and address training needs to enhance employee skills and capabilities.
• Drive organizational change initiatives to support growth and improve efficiency.
• Foster a positive and engaging work environment that promotes employee morale and productivity.
• Implement strategies to enhance employee engagement and communication.
• Oversee all HR operations, including payroll, benefits administration, and employee relations.
• Ensure compliance with UAE labor laws and regulations.
• Improve and streamline HR processes and procedures.
• Build a high performing HR department.
• Lead and mentor the existing HR team, fostering their professional growth.
Achievement:
• Introduced a monthly HR dashboard and KPI reporting framework delivered to UAE leadership.
• Implemented a job-evaluation program in line with the group-wide standard, ensuring consistent role-valuation and
pay equity across the organization.
• Designed and launched a KPI-based pay scheme for drivers, linking compensation to performance metrics.
• Led a full organizational structure review for the UAE BU, enhancing clarity of roles and reporting lines.
• Spearheaded the implementation of a new HRMS for the UAE BU, streamlining HR operations and data
management.
• Led the HR integration of a newly acquired business into Gulf Cryo, aligning HR policies, systems, and organizational
culture to support a smooth post-acquisition transition.

Reporting line to CHRO. Direct reports of 14 HRBPs. Main responsibilities are:
• Work directly with Senior Management and Leadership Team to improve work relationships, work culture and
ethics, build morale, and positively impact productivity, retention, efficiencies, and engagement.
• Partner and collaborate with the CoEs to manage strategic organizational processes such as: workforce planning,
headcount management, headcount optimization, talent review, career management & development, succession
planning.
• Contribute to driving, reviewing and implementing the reward strategy in accordance to the Market dynamics and
changes
• Contribute to direct the design, planning, and implementation of corporate organizational development programs,
policies, and procedures.
• Enable business results and leverage Evidence-Based Decision-Making (EBDM) & Strategic Workforce Planning
(SWP) in the Organization
• Drive PDO (Performance Driven Organization) through alignment, performance measurements, and continuous
improvement.
• Support the Learning Planning, LNA processes and protocol leading to approval and delivery of learning and
development interventions based on identified and prioritized competency gaps.
• Give coaching, guidance, and oversights for HR Business Partners and embedded HR resources in the DF
Departments.
• Enhance employee engagement, commitment, connectedness, and value creation.

Led the full HR function for the UAE Business Unit with matrix reporting to the Corporate Head
of HR and the GM. Managed a team of 7 (4 HR Professionals + 3 PROs).
Key Achievements
• Managed end-to-end HR integration of a newly acquired business, aligning policies,
systems, and culture.
• Conducted comprehensive organizational structure analysis and workforce optimization
review across 200+ employees, identifying gaps in role design and reporting
effectiveness.
• Led job evaluation and market benchmarking program across all positions, conducting
competitive analysis against industry peers to ensure pay equity and market positioning.
• Spearheaded the implementation of a new HRMS, streamlining HR operations and data
management.
• Developed and executed UAE HR strategy aligned to business unit expansion, providing
strategic counsel to senior leadership.
• Monitored UAE labour law developments and regulatory changes, assessing impact on
operations and implementing necessary policy adjustments to ensure full compliance.
• Introduced a monthly HR dashboard and KPI reporting framework tracking key
workforce indicators (turnover, productivity, cost-per-hire, time-to-fill), enhancing data
driven decision-making for UAE leadership.

Matrix reporting to Sudan GM and Area HR Director (Turkey, Caucasus & North Africa).
Managed 4 Senior HR Professionals for the Blue Nile Cigarette Company (500+ employees), a
BAT acquisition.

Matrix reporting: Dotted line reporting to Sudan CEO and Solid line reporting to Regional HR Director of North Africa.
Direct reports of 7 Senior HR SMEs. Main responsibilities:
• Design and execute annual HR strategies and end to end solutions based on the Organization KPIs.
• Establish and maintain relationships with the business units and key partner groups to understand their business
needs, ensure alignment on objectives, and ensure ongoing buy-in across all project activities.
• Lead (NEO) New Employee Orientation, mentorship, coaching, cultural training, learning and development as part of
employee engagement program.
• Develop L5/L6 Process for all HR Functions to apply best HR practices to ensure high operation efficiency.
• Work closely with Change Management Manager and Corporate Communications to ensure appropriate change
management activities are defined whenever business strategies change.
• Manage Individual Performance Management (PBC) Organization Performance Management and BUs Horse Racing
• Operate the monthly AT (Administrative Team) meeting, output meeting minutes, follow-up on execution of key
decisions and actions.

Matrix reporting to Sudan CEO and Regional HR Director of North Africa. Led a team of 7
Senior HR SMEs. Built and operationalized the HR department from inception.