Ayman Nofal

Onboarded as a manager and quickly promoted to serve in a strategic executive role tasked with developing and executing business operations from the ground up within the assigned territories. Created and led the entire product commercialization as well as the market and organizational readiness for the launch of TRpharm in 3 diverse markets including the UAE, Egypt, and the Levant. Built and oversaw cross-functional sales and operations teams, global commercial strategy, and go-to-market model from scratch. Secured licenses and valid permits, identified a distributor, and signed a pivotal agreement within the preliminary 3 months of tenure. Led all sales, marketing, business development, and medical plan.
• Driving force creating and executing world-class sales and operational strategies, scaling the company to grow, and aligning processes and people to drive business growth and overall excellence.
• Expanded the organizational physical presence and footprint for 3 rare diseases across the territories while securing reimbursement and treatment.
• Identified the initial case of the rare disease within the assigned regions enabling rapid treatment.
• Forged key stakeholder relationships with hospital administrators and pharmacy directors increasing accessibility for physicians to receive medication faster reducing the speed from 5 weeks to 1 week in the UAE.
• Negotiated key agreements with distributors and trustworthy relationships with principal companies ensuring alignment with the organizational mission, vision, and objectives.
• Ideated and established regional product ambassadors acting as the voice of the company driving awareness and understanding of rare diseases and methods of treatment.
• Delivered 1.3M Euro in sales in 2022 in the UAE market, blocked parallel trading for exclusive products, and generated 160K Euro in savings.
• Maintained a sharp vision of emerging global trends positioning the organization as an industry leader in a highly competitive landscape.
• Best Practices
• Growth
• Profitability
• Revenue
• Expansion
• Redundancy
• Obstacles
• Status Quo
• Inefficiencies
• Stagnancy
AYMAN J.S. NOFAL Page 2
ALEXION PHARMACEUTICAL, INC.
• UAE & Orange County, CA
• 2014 to 2021
With more than 3K talented colleagues dedicated to serving people living with rare diseases in more than 50 countries around the world. Our global headquarters are based in Boston, Massachusetts and our EMEA headquarters are in Zürich, Switzerland.

Exclusively recruited by a headhunter to catapult the growth of the most expensive and sought-after medication for rare and orphan diseases. Transitioned to Dubai following a key acquisition of a revolutionary product. Hired a top-talented team encompassing 16 professionals to accelerate the Middle East territory from number 2 to the top-ranked region while soaring past numerous European companies in growth and market share. Served the southern California territory for 7 months successfully propelling impactful growth.
• Leveraged business intelligence and deep knowledge to drive activities and challenge the status quo obtaining 100 orphan cases on active treatment during tenure.
• Drove explosive sales and business development of innovative products generating $40M in profitability in 2018.
• Developed and implemented robust programs, strategies, and initiatives to advance the organization into the next phase of growth.
Entrepreneurial Mindset Strategic Insight Empowering Leader Committed to Excellence
• Negotiated and converted more than $5M in project sales, created powerful sales plans driving over 110% growth, and championed expansion and growth into Saudi Arabia propelling a 23% boost over previous years.
• Propelled continuous improvements such as launching 3 Centers of Excellence in GCC and 2 in Orange County, launching ground-breaking products to gain a competitive advantage in the market, and cultivating a customer-centric culture.
• Achieved recognition for superior performance for exceeding new patient recruitment goals across all portfolios by 105%.

Initiated career launching the GCC business from ground zero including hiring and training 6 globally dispersed account managers, developing a strong business model, and launching the product to move the enterprise forward. Identified cases, conducted sales, and integrated business development plans aligned with the organizational goals.
• Thought leader creating a customer-centric concept and vision dedicated to the patients.
• Collaborated with cross-functional teams in the development of promotions and marketing strategies to accelerate sales, growth, and revenue.
• Conducted robust data analyses to identify methods to propel product growth delivering a 26% surge in sales in 2015.
• Built and nurtured strategic distribution partnerships to support the growth of more than a 500-customer base.
• Negotiated pivotal contracts with 3 industry-leading hospitals generating more than $16M in total sales.
• Provided leadership, coaching, and guidance to the team of 15 direct reports, achieved $7M in sales in the inaugural year, and created a customer-focused environment generating more than 70% YoY growth. Earlier Experience

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Defined sales strategies working collaboratively with sales team and management; engaged with multiple contacts at prospects via telephone, email, web and in person meetings to educate and drive them through the sales process
 Executed customer centric meetings, presentations and product demonstrations both virtually and in person with key decision-makers and influencers
 Developed high impact proposals which articulated differentiated solution, market leadership, and unique value as a partner
 Managed and documented sales pipeline including forecasts, prospect details, current opportunities and future planned activities

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