Data Analyst
Arab National Bank Zaps Marketing
Total des années d'expérience :2 years, 8 Mois
o Leveraging advanced data analytics techniques, achieved a remarkable growth of 260.9% in gift card redemptions over a span of 7 months and 10 days, resulting in a total revenue of 8 million SAR for partner merchants. o Successfully extracted and preprocessed data for gift card demand forecasting, implemented robust time series forecasting models using Python, Pandas, and Scikit-Learn, and integrated the
model results into Power BI dashboards for real-time insights on inventory levels, sales trends, and customer behavior. o Informed marketing and sales strategies for the on boarding new merchants using model insights, contributing to increased customer engagement and revenue. o Streamlined the data analysis workflow from data cleansing to visualization and reporting, resulting in a more efficient and seamless workflow. o Initiated continuous model improvements to maintain accuracy and relevance, ensuring that the forecasting model adapts to changing market conditions.