Aymane Yassine

Digital Marketing & Content Manager at Silent Believers Distribution, overseeing brand
strategy and communications for Riaya Industries portfolio including Tiger, Calin, Mia,
Dalaa, Sango, and Taj Bladi. Led multi-channel campaigns and activations such as Calin
Parc, Tiger Park, and national beach events, ensuring strong consumer engagement.
Directed digital ecosystems, websites, SEO, and social media to align with corporate
values and growth objectives. Coordinated design, print, and video production while
managing budgets and vendors. Partnered cross-functionally on innovation programs like
Fikrathon and Forward Friday, enhancing brand visibility, internal culture, and market
impact across Moroccos competitive FMCG landscape.

I led high-budget campaigns, driving up to 1, 300 student enrollments annually. I managed
Digital campaigns across Meta, TikTok, Google Ads, and LinkedIn, while overseeing and
approving all published content. Leveraging my background in media production and PR, I
enhanced the university’s online presence and engagement. Additionally, I coordinated
events such as conferences and info sessions, managing logistics, guest speakers, and
promotions, ensuring seamless execution and impactful audience engagement

Served as Digital Marketing Administrator at the Student
Activities Office, consulting clubs and student leaders on
event communication and social media strategies. Managed a
team of 12 part-timers and coordinated up to 40 events
monthly. Worked on the organization and marketing
strategies of major activations, collaborating with 8 of
Moroccos top rappers and 5 leading comedians. Leveraged
Meta tools and analytics to drive a 700% increase in
engagement.

Coordinated student events and workshops while managing
the departments visual identity and social media. Applied
digital marketing and analytics expertise to design and
execute data-driven strategies that boosted engagement.
Delivered photography and filmmaking projects to enhance
student experiences, while aligning initiatives with the
universitys yearly objectives of promoting academic and
student life excellence.

As a Media Production Officer with a marketing background, I boosted the companys
social media presence through video editing, motion graphics, and design. My role in
client interactions strengthened relationships, aligning creative work with strategic
marketing goals to drive engagement and growth. Thanks to our teams efforts, we
successfully secured clients like Decathlon, Madaef Hotels, Al Akhawayn University,
Crystal, and BOSCH.