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Ayman Negm, Freelance Cosultant

Ayman Negm

Freelance Cosultant·Business Consultation

Egypt

Master's degree, International Marketing

Work experience

Total years of experience: 27 years, 9 months

Freelance Cosultant

May 2020 - Present

Business Consultation

Cairo, Egypt

May 2020 - Present

Building up full business strategies, commercial plans (sales & marketing), feasibility studies, pricing policies, business development plans, market rechearches, products branding, corporate branding, production line performance evaluation and development, full structure plans, manpower plans, payroll management plans.

Company industry:
Business Consultancy Services
Job role:
Consulting

General Manager

January 2017 - Present

Poly – V” – VEETA Polymers Egypt – UBMC Group - Sipes.

Cairo, Egypt

January 2017 - Present

Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining
managers; communicating values, strategies, and objectives; assigning account-abilities; planning, monitoring, and
appraising job results; developing incentives; developing a climate for offering information and opinions; providing
educational opportunities.
- Obtains profit contribution by managing staff; establishing and accomplishing business objectives.
- Develops strategic plan for the business scope of PVC Compounding and Gel Foam Latex for different applications by
studying technological and financial opportunities; presenting assumptions; recommending objectives.
- Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections. Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices;
coordinating actions with corporate staff. Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices. Initiate a distribution network regionally and globally for Poly -V brand for PVC Compounding and Latex Applications.
- Maintains quality service by establishing and enforcing organization standards. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications;
establishing personal networks; bench-marking state-of-the-art practices; participating in professional societies. Contributes to team effort by accomplishing related results as needed.
Tasks of Work:
- Launching all the new products and capacity expansions through PR, Seminars and fairs, brochures and samples for new approvals in new markets/customers for PVC Compounding different applications. Define strategy for and develop, execute, and manage comprehensive Sales plan encompassing integrated sales initiatives designed to penetrate and grow targeted markets like Eastern Africa, North Africa, Levant countries. Managing The Sales Team for applying Weekly & Monthly Targeted Sales Plans.
- Arranging and order the marketing agency for creative briefs of the needed items for the marketing support.
- Tracked, projected, and reported both advertising and circulation-based sales programs.
- Maintained communication with top management to ensure sales activities aligned with business goals.
- Managing the brands pricing & Mapping the competitors and the counter strategies.
- Preparing and execute market coverage plans. Monitoring the sales orders development on a daily basis to ensure the max delivery performance.
- Set and carry out plans to introduce new materials or products. Provided leadership and direction to sales associates to guide the creation of sales materials and ensure congruence with objectives. Analyze weekly sales reports; approvals project target sales and goals based on report analysis; evaluate and enhance weak
performance areas. Forecasting monthly and annually sales & marketing based on demand analysis.
- Leading a team for objectives achievements of junior & senior sales, marketers and technical engineers.
Achievements:
- Create & Penetrate to the new market/customers potentiality approvals with 30% - 40% Growth Annually.
- Managing the commercial sales team for applying the sales and marketing Planes. Excellent market awareness about global markets and competitors that specialized in supplies the ingredients. Reporting the sales & marketing activities (Monthly and Quarterly) to the top management and Board members. Create and design out all the needed print outs and software tools such products catalog, TDS & MSDS. Updating the Products range, Catalogs, Brochures and Technical Seminars.
- Achieve the target with 90 % Success effectiveness.
- Prepare and operate the full setup for participating in DOMOTEX exhibition

Company industry:
Chemicals Manufacture
Job role:
Management

General Business Manager (Marketing & Sales for MENA Region)

November 2015 - March 2017

Transocean - Sipes - UBMC Group

Cairo, Egypt

November 2015 - March 2017

Main assignments:
- Develop advanced and added value products range to satisfy the market requirements regionally.
- Design and implement the MOC & EGYPS booths to increase the Transocean brand awareness regionally.
- Prepare all the TNA programs for both Technical and Sales teams to develop their skills.
- Implement number of technical seminars for the customers and technical engineers regionally.
- Assigned to handle the business cycle for the whole global markets with direct handling for the major projects and customers verses the multinational paints & coatings player like Akzo Nobel, Jotun, Hempel, Sika, and BASF.
- Adapting the Products portfolio to compete and gain more market share due to both (prices & quality).
- Setting the foundation of the sales & marketing plans globally for the commercial business.
- Surveying for the new Projects & Dealers agencies for approving the products range “Regional Wide”.
- Design and implement budget for the sales & marketing planes annually, Materials allocations regionally and volumes distribution as per the customer needs & market demand situation to match the company revenue's targets for Transocean Coatings products range for marine and protective applications.
- Applying regionally the new corporate identity as per layout designs, role of business and updating the operating the company web-site by the latest updates.
- Reporting directly to Transocean central office in Netherlands the business plan progress quarterly.
- Create all different type of social and e- marketing tools like FB page & LinkedIn page for global exposure.
- Update all needed professional tools as per as products catalogues, MSDS and TDS.
- Identify products and market gaps, Assign targets for the sales & marketing teams.
- Preparing the initial sales contacts for the global distributors annually.
- Annual marketing plans for preparing to the world-wide international fairs like MOC, EGYPS, MECS in Dubai UAE and Cairo Egypt, Transocean global commercial meeting (Kuala Lumpur - Malaysia 2016).
Achievements:
- Create & Penetrate to the new market/customers potentiality approvals with 30% - 40% Growth Annually.
- Managing the commercial sales team for applying the sales and marketing Planes.
- Excellent market awareness about global markets and competitors that specialized in supplies Protective coatings.
- Reporting the sales & marketing activities (Monthly and Quarterly) to the top management and Board members.
- Create and design out all the needed print outs and software tools such products catalogue, TDS & MSDS.
- Updating the Products range, Catalogues, Brochures, Technical Seminars and Exhibitions Plans.
- Achieve the target with 120 % Success effectiveness.

Company industry:
Chemicals Manufacture
Job role:
Management

Commercial Sr. Manager

October 2010 - November 2015

NAMA Chemicals - KSA

Jubail, Saudi Arabia

October 2010 - November 2015

HUNTSMAN Production Agreement Co.
Main assignments:
- Implement an aggressive export plan for different global markets like South America, Asia, Africa, GCC and Europe.- Enhance the logistics performance by developing an accurate forecast on monthly bases.- Full awareness with very good knowledge of the shipping terms and LC’s.- Design and implement budget for the sales & marketing planes annually, Materials allocations globally and volumes, distribution as per the customer needs & market demand situation to match the company revenue's targets for both, HUNTSMAN epoxy resin products range (Araldite) brand & (Razeen) Own developed epoxy resin brand. Assigned to handle the business cycle for the whole global markets with direct handling for the major Epoxy Resin key, customers and multinational paints & coatings player like Akzo Nobel, Jotun, Hempel, Sika, BASF, and FPI, Adapting the Products portfolio to compete and gain more market share due to both (prices & quality), Identify products and market gaps, Assign targets for the sales & marketing teams.- Create all needed professional tools as per as products catalogues, MSDS and TDS.- Setting the foundation of the sales & marketing plans globally for the commercial business.- Surveying for the new Projects & Dealers agencies for approving the products range “global Wide”.- Applying regionally the new corporate identity as per layout designs, role of business and updating the operating the company web-site by the latest updates.- Preparing the initial sales contacts for the global distributors annually.- Managing the brands pricing & Mapping the competitors and the counter strategies.- Launching all the new products and capacity expansions through PR, Seminars and fairs, brochures and samples for new approvals in new markets/customers.- Managing The Sales Team for applying Weekly & Monthly Targeted Sales Plans.
- Monitoring the sales orders development on a daily basis to ensure the max delivery performance.
- Define strategy for and develop, execute, and manage comprehensive Sales plan encompassing integrated sales initiatives, Designed to penetrate and grow targeted markets like Eastern Asia, North America, CIS and Russian.- Tracked, projected, and reported both advertising and circulation-based sales programs.- Maintained communication with top management to ensure sales activities aligned with business goals.- Preparing and execute market coverage plans.- Set and carry out plans to introduce new materials or products.- Arranging and order the marketing agency for creative briefs of the needed items for the marketing support.- Provided leadership and direction to sales associates to guide the creation of sales materials and ensure congruence with
objectives.- Leading a team for objectives achievements of junior & senior sales, marketers and technical engineers.- Developed and managed a wide range of Epoxy Resin Products for updated sales & marketing tools.- Analyze weekly sales reports; approvals project target sales and goals based on report analysis; evaluate and enhance weak performance areas.- Forecasting monthly and annually sales & marketing based on demand analysis.

Company industry:
Chemicals Manufacture
Job role:
Management

Commercial Director

January 2008 - January 2010

Egyptian American Paints & Coatings

Egypt

January 2008 - January 2010

Putting the sales & marketing planes annually, Building the awareness of the customer needs & market situation.
- Adjusting the decorative Products portfolio to compete and gain more market share due to both (prices & quality).
- Identify products and market gaps, Assign targets for brands.
- Create all needed professional tools as per as products catalogue and TDS.
- Setting the foundation of the sales & marketing planes regionally for the contracting & commercial business.
- Surveying for the new Projects & Dealers agencies for proposing the EAP Coatings products range “Regional Wide”.
- Applying regionally the new corporate identity as per layout designs, role of business and updating the operating colors
systems of the tinting centers.
- COMESA - Export developing Plans.
- Preparing the initial sales contacts for the pending projects constructed.
Tasks of Work:
- Managing the brands pricing & Mapping the competitors and the counter strategies.
- Launching all the new products through PR, Seminars, brochures and sample books.
- Managing The Sales Team for applying Weekly & Monthly Targeted Sales Planes.
- Handling the Territory Customers, Contractors and Consultants for proposing all EAP Paints products range.
- Managing the full assortment of interior EAP brands regionally.
- Define strategy for and develop, execute, and manage comprehensive Sales plan encompassing integrated sales initiatives
designed to penetrate and grow targeted markets.
- Networking with stakeholders specially consultants and contractors.
- Tracked, projected, and reported both advertising and circulation-based sales programs.
- Maintained communication with management to ensure sales activities aligned with business goals.
- Preparing market coverage plans.
- Set and carry out plans to introduce new materials or products.
- Arranging and order the marketing agency for creative briefs of the needed items for the marketing support.
- Provided leadership and direction to sales associates to guide the creation of sales materials and ensure congruence with
objectives.
- Leading a team of junior & senior sales, marketers and technical engineers.
- Developed and managed a wide range of color centers domestic & regionally for updated sales & marketing tools.
- Analyze weekly sales reports; project target sales and goals based on report analysis; evaluate and enhance weak
performance areas.
- Forecasting annual sales & marketing based on demand analysis.
Achievements:
- Create & Penetrate to the new Market/customers potentiality.
- Create and design out all the needed printed and software tools such products catalogue, TDS, Special products brochures.
- Managing the tinting centers & commercial sales team for applying the sales and marketing Planes.
- Very good knowledge with Egyptian factories and competitors that specialized in supplies and wood and metal works, and
also good knowledge with all the foreign products that are used in furniture and equipment's.
- Reporting the sales & marketing activities (Monthly and Quarterly) to the Owner and the Vice Chairman.
- Updating the Products range, Catalogues, Brochures and Technical Seminars.
- Achieve the target with 110 % Success effectiveness.
- The most important governmental, private and tourist projects in Egypt.
B2B

Company industry:
Manufacturing
Job role:
Management

B2B Sales Manager

January 2004 - January 2008

KAPCI Coatings

Port Said, Egypt

January 2004 - January 2008

Applying regionally the new corporate identity as per layout designs, role of business and updating the operating colors
systems of the tinting centers.
- Identify products and market gaps, Assign targets for brands.
- Setting the foundation of the sales & marketing plans regionally for the contracting & tinting business.
- Surveying for the new Projects & Dealers agencies for proposing the Kapci Coatings products range “Regional Wide”.
- Preparing the initial sales contacts for the pending projects constructed.
- Putting the sales & marketing planes annually, Building the awareness of the customer needs & market situation.
- Adjusting the decorative Products portfolio to compete and gain more market share due to both (prices & quality).
- Create all needed professional tools as per as products catalogue and TDS.
5
Tasks of Work:
- Managing the full assortment of interior Kapci brands regionally.
- Arranging and order the marketing agency for creative briefs of the needed items for the marketing support.
- Managing The Sales Team (Reps.) for applying Weekly & Monthly Sales Plans.
- Handling the Territory Customers, Contractors and Consultants for proposing all Kapci Paints products range.
- Launching all the new products through PR, Seminars, brochures and sample books.
- Define strategy for and develop, execute, and manage comprehensive Sales plan encompassing integrated sales initiatives
designed to penetrate and grow targeted markets.
- Managing the brands pricing & Mapping the competitors and the counter strategies.
- Developed and managed a wide range of color centers domestic & regionally for updated sales & marketing tools.
- Tracked, projected, and reported both advertising and circulation-based sales programs.
- Maintained communication with management to ensure sales activities aligned with business goals.
- Preparing market coverage plans.
- Set and carry out plans to introduce new materials or products.
- Provided leadership and direction to sales associates to guide the creation of sales materials and ensure congruence with
objectives.
- Networking with stakeholders specially consultants and contractors.
- Analyze weekly sales reports; project target sales and goals based on report analysis; evaluate and enhance weak
performance areas.
- Forecasting annual sales & marketing based on demand analysis.
- Leading a team of junior & senior sales, marketers and technical engineers.
hievements:Ac
- Create and design out all the needed printed and software tools such products catalogue, TDS, Special products brochures.
- The most important governmental, private and tourist projects in Egypt.
- Very good knowledge with Egyptian factories and competitors that specialized in supplies and wood and metal works, and
also good knowledge with all the foreign products that are used in furniture and equipment's.
- Achieve the target with 110 % Success effectiveness.
- Reporting the sales & marketing activities (Monthly and Quarterly) to the Owner and the General commercial manager.
- Assisting the GCM for updating the Products range, Catalogues, Brochures and Technical Seminars.
- Create & Penetrate to the new Market/customers potentiality.
- Managing the tinting centers & commercial sales team (Reps.) for applying the sales and marketing Plans.

Company industry:
Industrial Production
Job role:
Sales

key account sales manager

January 2001 - January 2004

JOTUN Paints

Cairo, Egypt

January 2001 - January 2004

for Suez Canal Authority (SCA) and Affiliated Companies.
- Retain and maintain the relationships with the key account clients.
- Handling and consulting The Suez Canal Zone territory customers.
Tasks of Work:
- Propose throw Path Finder the JOTUN Marine Paints system of Products, (TBT Free Anti - Fouling Paints, Anti -
Corrosive, Deck Paints and All the high performance Marine Coatings).
- Worked within a team environment to carry out a full range of sales and marketing functions.
- Reporting the sales activities (Monthly and Quarterly) to the Marine Sales Manager.
- Following up the Territory Customers, Contractors and Consultants for proposing all JOTUN Marine Paints products.
- Established product selection, pricing, and programs.
- Develop and put into practice business plans and policies.
- Play integral role in product development activities.
- Provided direct support to Sales Manager.
Achievements:
- Achieve the aggressive sales target with total Customer Satisfaction Success effectiveness - Certified from Jotun.
- High communication with the ship-owners sector in Egypt.
- Maintain the Customers relationship with total guarantee satisfactions.

Company industry:
Industrial Production
Job role:
Sales

Territory Sales Manager

January 1998 - January 2001

XEROX Multinational

Saudi Arabia

January 1998 - January 2001

Company industry:
IT Services
Job role:
Sales

Education

Knowledge Academy

February 2008

February 2008

Master's degree, International Marketing

Egypt

GPA (point): 3.9 out of 4

GPA (point): 3.9 out of 4

Knowledge Academy

September 2007

September 2007

Master's degree, Strategic Management

Egypt

GPA (point): 3.9 out of 4

GPA (point): 3.9 out of 4

HIGHER TECHNOLOGICAL INSTITUTE

June 1998

June 1998

Bachelor's degree, Mechanical Engineering

Egypt

Very Good.Grade:,Design and Construction of Desalination of Water ApparatusB.Sc. Project:

Skills

B2B Marketing
Expert
B2B Marketing
Expert
KPI
Expert
KPI
Expert
Business Management
Expert
Business Management
Expert
Monthly Reporting
Expert
Monthly Reporting
Expert
Work Environment
Expert
Work Environment
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
CORPORATE IDENTITY
Expert
CORPORATE IDENTITY
Expert
DIRECTING
Expert
DIRECTING
Expert
DISEñO DE LA DISPOSICIóN
Expert
DISEñO DE LA DISPOSICIóN
Expert
FOLLETO DE DISEñO
Expert
FOLLETO DE DISEñO
Expert
FORECASTING
Expert
FORECASTING
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
B2B Marketing
Expert
B2B Marketing
Expert
KPI
Expert
KPI
Expert
Business Management
Expert
Business Management
Expert
Monthly Reporting
Expert
Monthly Reporting
Expert
Work Environment
Expert
Work Environment
Expert

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Hobbies

  • Biking & Diving