Aymene Mimouni

As a Chief Marketing Officer (CMO), I was in charge of

- Leads the agencys marketing strategy, brand positioning, and growth initiatives.

- Oversees demand generation, customer acquisition, content strategy, and campaign performance while ensuring every marketing effort aligns with business objectives.

- Collaborates closely with sales, AI, and operations teams to optimize lead generation systems, improve conversion rates, and drive scalable revenue growth for both the agency and its clients.

Managed and optimized large-scale Facebook Ads campaigns to surpass established performance and
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CPA targets.
Designed and proposed comprehensive year-round Facebook and Google Ads strategies utilizing retro
planning methodologies.
Installed and configured complex tracking infrastructures using Google Tag Manager (GTM), Facebook
Pixel, and Google Analytics.
Established detailed weekly and monthly performance reports for the entire portfolio of Funnelo clients.