Ayoub el kamel

Planned and executed social media strategies to increase brand awareness and engagement across Instagram, Facebook, and TikTok.

Created high-quality visual content including photography, reels, and branded graphics aligned with the company’s identity and marketing goals.

Managed content calendars, scheduled posts, and analyzed performance metrics to optimize reach, engagement, and conversion rates.

Collaborated with the marketing team to launch targeted campaigns and paid ads, improving audience growth and customer acquisition.

Monitored trends, competitors, and audience insights to continuously improve content strategy and brand positioning.

Scent Story - Marketing & Social Media Project

Developed and executed a complete marketing strategy for the Scent Story brand. Managed social media presence, created engaging content, and implemented digital marketing techniques to increase brand awareness and audience engagement. Conducted market research, defined the target audience, and designed content aligned with the brand identity. Utilized storytelling and visual branding to build a consistent online presence and attract potential customers.

Handled customer inquiries and complaints professionally, provided accurate information, resolved issues efficiently, and ensured a positive customer experience. Developed strong communication, problem-solving, and multitasking skills in a fast-paced environment.