aysha naushad

• Designed, developed, and deployed full WordPress websites for clients — including domain registration, hosting setup,
business email configuration, theme customisation, plugin management, and on-page SEO integration.
• Led end-to-end digital marketing campaign for UKOK Movie promotion, driving audience awareness, engagement, and reach
across Instagram, Facebook, and YouTube.
• Planned and executed Google Ads campaigns including Search and Display; monitored and optimised bids, Quality Scores,
CPC, and conversion rates to maximise ROI.
• Created, verified, and optimised Google My Business (GMB) profiles to improve local SEO rankings, boost visibility on Google
Maps, and increase client discoverability.
• Conducted comprehensive keyword research using Google Keyword Planner, Ubersuggest, and SEMrush to identify high
intent search terms and drive SEO and content strategy.
• Implemented on-page SEO strategies including meta titles, meta descriptions, header tags, image alt text, URL structures,
schema markup, and internal linking to improve SERP rankings.
• Monitored website performance and organic search health using Google Search Console; tracked impressions, CTR, crawl
errors, and index coverage to continuously improve visibility.
• Tracked and analysed campaign performance using Google Analytics; generated data-driven monthly reports with
actionable insights for clients.
• Developed and scheduled content calendars for social media platforms (Instagram, Facebook, LinkedIn), driving organic
reach, follower growth, and audience engagement.
• Coordinated with graphic design teams to produce compelling creatives, promotional materials, and poster designs aligned
with client brand guidelines.

• Planned and executed paid Meta Ads campaigns (Facebook & Instagram) targeting prospective students, optimising for lead
generation, cost per lead, and audience segmentation.
• Managed and optimised Google Ads campaigns to drive quality inquiries and increase enrollment leads for study abroad
programmes.
• Redesigned, and managed the companys WordPress website — including full setup, theme customisation, landing page
creation, and ongoing content updates.
• Conducted in-depth SEO analysis and keyword research using Google Keyword Planner and SEMrush; implemented on-page
and off-page strategies to improve organic search rankings.
• Monitored organic search performance using Google Search Console and Google Analytics; used data insights to refine
content and campaign strategies for better reach and conversions.
• Designed visually compelling posters, social media creatives, and promotional materials using Canva for campaigns and
events.
• Developed and managed social media content plans across Instagram and Facebook, maintaining consistent brand voice and
driving engagement among target audiences.

• Managed, updated, and optimised the companys WordPress website — ensuring fast page load speeds, mobile
responsiveness, strong UX/UI, and technical SEO compliance.
• Conducted keyword research using Google Keyword Planner, Ubersuggest, and SEMrush to identify high-volume, low
competition keywords for travel content and landing pages.
• Monitored website performance and organic search health using Google Search Console; tracked impressions, CTR, crawl
errors, and index coverage to improve visibility.
• Analysed website traffic, user behaviour, and conversion funnels using Google Analytics; generated weekly performance
reports with actionable insights.
• Implemented on-page SEO strategies including meta tags, header optimisation, image alt text, URL structuring, and internal
linking to improve SERP rankings.
• Executed off-page SEO activities including link-building outreach, directory submissions, and blog posting to strengthen
domain authority and drive referral traffic.
• Developed and executed social media marketing strategies across Instagram and Facebook, creating content that drove
brand awareness, follower growth, and engagement.
• Created promotional content including travel package posts, banners, Reels, and ad creatives using Canva; maintained
consistent visual branding across all digital touchpoints.
• Collaborated with the sales team to align digital campaigns with lead generation targets, ensuring marketing efforts directly
contributed to booking inquiries and revenue.

• Managed and grew the academys social media accounts (Instagram, YouTube), developing content strategies that increased
follower engagement and inbound student inquiries.
• Planned, shot, and edited promotional and educational videos for the academys social media platforms and YouTube
channel, maintaining high production quality and consistent brand aesthetics.
• Monitored and managed the academys mobile application backend — handling course content uploads, data entries,
module updates, and ensuring accurate and up-to-date information across all sections.
• Conducted keyword research using Google Keyword Planner to identify relevant search terms for educational content,
improving organic discoverability.
• Designed and published educational content, course highlight posts, testimonial graphics, and event announcements to
attract prospective students.
• Created and managed paid social media promotions on Instagram and Facebook during peak enrollment periods to
maximise lead generation.
• Provided one-on-one academic counselling to prospective students, guiding them on course selection, career pathways, and
admission processes.