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Shazia Iqbal, Digital Marketing & Operations Specialist

Shazia Iqbal

Digital Marketing & Operations Specialist·Elva Cosmetics Manufacturing Company,

United Arab Emirates

Higher diploma, Graphic Design & Desktop Publishing

Work experience

Total years of experience: 2 years, 1 months

Digital Marketing & Operations Specialist

January 2025 - January 2026

Elva Cosmetics Manufacturing Company,

Dubai, United Arab Emirates

January 2025 - January 2026

• Improved search rankings for target keywords by 35% through strategic On-Page and
Off-Page SEO optimization.
• Boosted local search visibility by 40% via Google Business Profile (GMB) optimization and
consistent citation management.
• Produced 15+ high-impact video assets monthly using CapCut, achieving a 25% increase in
organic Instagram and TikTok reach.
• Designed all marketing collaterals and social media assets using Canva and Photoshop,
maintaining brand consistency.
• Managed Zoho CRM for client data, lead tracking, and marketing workflow coordination.
Company industry:
Perfume & Cosmetics

Executive Graphic Designer & Marketing Support

January 2024 - January 2025

Ferdows Medical Center,

Dubai, United Arab Emirates

January 2024 - January 2025

• Designed digital assets and DTP materials, strengthening the clinics professional identity.
• Grew social media community organically by creating educational content and managing
patient engagement.
• Optimized digital footprint and online profiles, achieving 100% professional searchability and
patient trust.
• Streamlined marketing workflows and coordinated promotional events to increase brand
visibility.
• Managed and optimized Google Business Profile listings to improve local search presence.
Company industry:
1351

Education

Charles Sturt University

January 2020

January 2020

Higher diploma, Graphic Design & Desktop Publishing

India

Skills

COSMETICS
Intermediate
COSMETICS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GOOGLE ANALYTICS
Intermediate
GOOGLE ANALYTICS
Intermediate
GOOGLE SEARCH CONSOLE
Intermediate
GOOGLE SEARCH CONSOLE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OFF PAGE OPTIMIZATION SEO
Intermediate
OFF PAGE OPTIMIZATION SEO
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
TECHNICAL SUPPORT
Intermediate
TECHNICAL SUPPORT
Intermediate

Social profiles

Personal Website
Personal Website
digiexperthub.com/

Languages

English

Beginner

Hindi

Beginner

Arabic

Beginner

Training and Certifications

Certifications
Certification in Search Engine Optimization (SEO)