Pan India Head Visual Merchandiser
CITIZEN WATCHES (i) Pvt Ltd
Total years of experience :15 years, 11 Months
Pan India Head Visual Merchandiser- December 2012 to present,
CITIZEN Watches (India) Pvt ltd.
After handling Reliance Digital South region as cluster manager for visual merchandising,
I have Joined CITIZEN Watches as “Pan India Head visual merchandiser”.
My main tasks included, maintaining the uniformity of VM standards at all the existing exclusive stores, national chain stores & Multi brand outlets across india & also ensuring the timely execution of VM seasonal thematic campaigns at stores. Supporting the sales function by providing necessary branding for boosting the sales. Working for New store openings, making of VM Calendar for the year. working with marketing department in making all collaterals' designs (ie. press kits/ magazine ads etc). Preparing Visual Merchandising plan while creating ideas & designs, sourcing new vendors, coordination & managing day to day display work of all stores including signage’s. Managed multiple projects in different stages. Developing retail design identity for the brand as per store design brief. Validating adapted designs, drawings, 3D & finished fixtures for execution. Manage store openings, including coordinating with internal departments, regional teams and vendors. Fixture calculation, placing orders and follow up of timely delivery & installation Identify and evaluate market sourcing vendors to facilitate better service & projects cost. Currently iam handling 634 POS of Citizen watches across India.
After handling AP region as deputy cluster manager for visual merchandising, I have got promoted & transferred as “Cluster manager visual merchandiser” for Karnataka, Tamilnadu & Kerala regions.
My main tasks included, maintaining the uniformity of VM standards at all the existing stores in my region & also ensuring the timely execution of VM seasonal thematic campaigns at stores. Working for New store openings, making of VM mappings, NSO VM BOQ & finalizing on external signage branding options in coordination with mall management or landlord of the site. Monitoring the work track of all the stores from planning & conceptualizing till execution. I have handled 36 stores of Reliance digital @ my region.
I have opened 25 new stores of Reliance digital at Karnataka, Tamilnadu & Kerala.
This marks my first leap into retail industry Professionally at Reliance digital Retail LTD as a Asst.Manager for visual merchandising. At the time, this was a dream job for me, working in the exciting field of Visual Merchandising. It was a new field for me, but my hunger for the creativity makes the job more easy for me. As I had extensive experience with the computer system and graphic designing it was not a big task for me. My main tasks included maintaining the standards of VM on shop floor, Working for new store opening VM, making Signage’s, Taking Care of visuals, marketing activities, paper ad management, Floor / podium stacking, designing the signage’s, Co-ordination with vendors, vendor management, making of purchase orders / work orders, visualizing, conceptualizing, Taking care of SOH / SIS, Making of VM Boq, Implementation of props, managing events in the store, planning of marketing events like flyers, EDM’s, Paper insertions…, .overseeing junior staff and checking and monitoring there work and guiding them also coordinating with HO. While at Reliance digital AP, I worked on many projects like 2nd Anniversary, Rain Gain, Freedom Of choice, Ganesh Utsav, Sparkling Celebrations, Rakhee bandhan, 100% win win, Only for 26, Children’s Day, Digi Cool, Summer Bonanza, 3rd Anniversary, Rain Gain 2010, 15 to 63% Off, Mangalmay Utsav, Sparkling Celebrations 2010, Master Card, End of Season, Gift & Win, New & Now, Digicool 2011, Summer carnival, 4th anniversary, Chill bill 2011, 50% OFF sale, Smartest solutions, Rain Gain soak 2011, Ugadi 2011, Droll & Maha Drool utsav, Ganesh utsav 2011, Diwali 2011, Christmas 2011, Gift a gadget & Latest tech’NEW’logy etc, . Apart from these I have been the VM lead for Project Orchestra for all the existing stores in AP and also opened 15 new stores of Reliance Digital & 2 Reliance ResQ Service Centers.
Visual Merchandiser - Feb 2009 to May 2009
Hyderabad Central (Intern)
I have worked as a intern at Hyderabad central as visual merchandising intern. This is where I have learnt about the exciting field of visual merchandising. My main job roles & responsibilities use to be maintaining the displays on the floor, arranging the mannequins & Styling the mannequins. I have proven myself to be an all rounder, with a passion and flair for creativity and design.
Graphic Designer - July 2008 to Feb 2009
TATA CMC - Hyderabad.
I have started my carrier professionally in design industry at TATA CMC Pvt Ltd - Hyderabad as a team leader for graphic designing department. It's no easy task as a fresher to handle a team, leading the project, maintaining the high level of professionalism and still delivering the expected quality of work, but it's something that iam able to attain and indeed shine in. My roles within the Team were extremely broad, ranging from creative, Technical & management.
BSC in Multimedia, Diploma in Multimedia, Certificate in Computer Design and Desktop Publishing Certificate in Basic Graphic Design Certificate in Advanced Graphic Design Certificate in Video editing and Sound mixing Certificate in 2d Animation and web Designing Certificate in 3d and VFX