Head of ECommerce
DUBAI
Total years of experience :15 years, 8 Months
Managed and optimized Amazon Seller Central platform operations, including inventory management, product listings, pricing, and promotions. Identified opportunities to increase sales and improve customer satisfaction through data analysis, trend identification, and actionable insights. Developed and implemented strategic plans to optimize operations, enhance product visibility, and drive sales growth. Stayed up-to-date on e-commerce landscape, industry trends, and best practices to devise creative solutions and capitalize on opportunities. Utilized Amazon Seller Central tools and processes effectively to maximize potential and drive performance. Monitored competitor activities, pricing, and customer reviews to adjust strategies and maintain a competitive advantage.
Key responsibilities: Led ecommerce and digital investigations, staying updated with evolving trends. Managed fraud-related systems and provided insight into action plans and strategies. Analyzed reports and processes to identify dishonesty, gaps, and trends. Developed programs to identify corporate violations and abuse, promoting compliance. Managed the Corporate Ethics hotline with confidentiality and professionalism.
Oversaw day-to-day fraud tasks and supported field investigations as required. Directed E-Commerce initiatives, focusing on revenue growth and operational efficiency. Implemented Agile methodologies like Scrum to streamline project management processes and enhance team productivity. Collaborated with cross-functional teams to optimize product listings, ensuring accurate and compelling product information. Kept abreast of Amazon policies and guidelines to ensure compliance and mitigate potential risks.
Key responsibilities: Managed day-to-day E-Commerce operations, including website maintenance, inventory control, and order processing. Utilized digital marketing and SEO strategies to drive website traffic and improve search engine rankings. Implemented ERP systems to optimize inventory management and streamline order fulfillment processes. Developed and executed comprehensive digital marketing campaigns across various platforms, including social media, email, and search engines. Analyzed key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement. Collaborated with cross-functional teams to align marketing strategies with business objectives and sales targets.
• Led the team in developing and executing an integrated marketing program.
• Devised advertising strategies to raise brand awareness, drive online traffic to company websites and position the company as a thought leader in the industry.
• Handling budgets, forecasting targets and executing them in given timeframe.
• Execution, management, monitoring and analysis of PPC campaigns.
• Strategize and evolve new paid platforms mix for the campaigns across various channels.
• Conceptualizing, launching and executing highly optimized landing pages.
• Coordinating with website designers, SEOs, content writers and others for successful execution of marketing campaigns.
• Keeping abreast with industry trends to understand market conditions and competitor analysis.
PREVIOUS EXPERIENCE
Marketing and Affiliate Marketing activities and teams at Bloom Web Search Pvt. Ltd, Hyderabad from January, 2006- October, 2010.
specialized in Channels of Distribution and Online Marketing channels
➢ Bachelor of Arts from Osmania University Technical: ➢ MS- Office. ➢ Adcenter Accredited certified professional ( 2011-2012) ➢ SQL Client ( 8 I) ➢ HTML ➢ Typewriting English Lower
