Marketing Manager
HARVEY NICHOLS - Riyadh
مجموع سنوات الخبرة :16 years, 7 أشهر
ALFA (part of King Faisal Foundation \[Faisalia\]) is a Franchisee International Company specialized in the high-end multinational brands, such as Harvey Nichols, THE EAST INDIA COMPANY LONDON - BOGGI - Gentlemen's Tonic - Diferente - Marc Jacobs - Dior - Chloe - MEY - Paul Smith - Burberry - JNBY - Yves Saint Laurent - etc..; Dealing in the Retails and Wholesales business, and targeting the VIP & VVIP segment of customers.
My duties are:
- To increase the effectiveness of the current system of business more effective.
- To work on an improvement strategy for the business.
- To manage the Day-to-Day activities, and analyzing all statistics & reports.
- To present findings to the Board.
- To train the employees on the new process, and supervising their performance.
- To plan and control the changes.
- To set and review budgets and managing cost for my department.
- To oversee inventory, distribution of goods and facility layout.
- To perform quality controls and monitor production KPI’s for the MRKTG team and plans.
- To plan marketing and branding objectives.
- To prepare, plan and execute Corporate & Luxury Retails marketing.
- To plan, and prepare the MRKTG corporate partnership; like Banks, Big Commercial companies, Governmental parties, etc...
- To plan, execute and organize the B2B programs.
- To plan, develop, and execute the MRKTG events, Trunk shows, and seasonal campaigns.
- To prepare marketing strategies (Tactic, Mid, and Long terms)
- To prepare the yearly marketing calendar.
- To design print ads and publications.
- To engage consumers on social media.
- To take calculated risks based on data-driven analytics.
- To drive overall CRM and direct marketing.
- To analyze market trends and orientations.
- To be in charge of marketing budget.
- To deploy successful marketing campaigns.
- To plan and manage the SM platforms.
- To manage the relation with the 3rd party companies; like suppliers, vendors, agencies, and printing houses.
Al Kaffary Holding Group is one of the biggest Retail, Wholesale, and Projects companies in KSA, specialized in supplying and applying furnishing, decorative and floorings solutions for the private and public projects, through more than 128 showrooms around the kingdom, and more than 200 sales representatives in the market.
Al Kaffary Group owns 4 brands: Al Kaffary - Highpoint - Modern Palace - Grand décor.
My duties were:
- To analyze internal processes and recommending and implementing procedural and policy changes to improve operations, such as supply changes, sales operations, and commercial agreements.
- To direct the supportive services of our business, such as supporting our sales representatives in their presentations, and finalizing the difficult deals.
- To direct the inventory department in the distribution of the store goods.
- To prepare and review operational reports and schedules to ensure accuracy and efficiency in all departments after the execution of the new policy.
- To plan, and control budgets for contracts, purchasing and big projects.
- To Conduct classes to teach procedures, new plans to all the staff.
- To participate to the architectural and engineering planning and design, including space and installation management, showrooms layout, and product display and distribution.
- To set the monthly, and yearly sales targets for all the 128 retail stores, and 200 outdoor sales representatives.
- To prepare reports, consolidating, formatting and summarizing information’s graphs, and presentations.
- To conduct market researches and assigning goals to the research teams.
- To perform analysis of customer behavior, market condition and competition situation from the collected data.
- To develop the annual marketing calendar and plan; and execut marketing campaigns for new projects, product launches and activities.
- To evaluate the outcome of marketing plans, projects, and so the performance of marketing staff.
- To manage the budget for marketing department.
- To develop pricing, distribution, and packaging policies.
- To update and maintain the marketing and sales documentation and database.
- To produce all the marketing materials/collaterals/ literatures; such as booklets, brochures, e-mails, newsletters, direct marketing, demonstrations, videos, samples, etc…
- To Manage the campaigns (from A to Z) and dealing with advertising agencies, printing houses, and all other production houses.
-To manage all the events, exhibitions, and fairs.
- To Ensure all the locally-developed marketing materials undergo with the guidelines of each brand.
-To support the sales in closing the big deals.
- Supervising the Social Media platforms and accounts, and ensure the update (CMS) on a daily basis.
-Managing the online sales (e-Marketing), with permanent updating for the online sales plan.
- Writing and presenting press releases to enhance awareness of school events, external event sponsorships and strategic partnerships.
- Developing and maintaining promotional relations with other international and local schools, community organizations and businesses.
- Performing as advocate as well as information source in school for graphics standards and quarterly marketing programs.
- Developing and executing advertising programs and external marketing.
- Researching competition as well as local community, summarizing outcomes for school plus regional leadership as needed.
- Preparing the marketing strategy, in addition to writing all action plans to attain specific objectives.
- Measuring, analyzing and evaluating all programs as required from the MM and the Board.
- Supervising the student’s level number, media, events and community relations, promotions and local advertising.
- Ensuring to execute effectively all national, regional as well as school marketing along with PR programs.
- Coordinating interviews, local media school photo shoots and school tours and events.
- Interviewing, selecting, evaluating, counseling and terminating all Team Members, as marketers and designers and events specialists.
- Coordinate entire internal marketing as well as promotional efforts inclusive of display and layout, public relations, community relations, information, in-school sign collateral, events and demos.
- Support every aspect of Marketing Team inclusive of Marketing Assistant and Sign maker.
- Preparing reports and deliver it to the MM.
- Teaching Administration courses
- Teaching Marketing Management courses
- Maintaining customer and employee contact on the work area to ensure that quality service is being applied.
- Conducting performance evaluation of the team associates and encouraging them to do better in the branch.
- Giving merit to the employee who has done a big contribution in sales and operation in order for others to follow the example.
- Creating motivation and training programs to help the sales associates to do the best job.
- Setting standards when it comes to give satisfaction to customers.
- Handling the customer complaints, and providing solutions for after sales problems.
- Conducting daily sales and operation assessments, and monitoring every transaction made in the branch.
- Ensuring the growth of the business branch and is committed to its success.
- Representing the company in all meetings held in the society-region.
- In charge of the sanitation and promoting cleanliness in the vicinity of the branch.
- Making sure that the employee’s salary and bonuses are properly given.
- Informing all employees about non-working holidays, working holidays, special non-working holidays and other events which may affect the daily operation of the business.
- Making sure that the price of the product offered by the branch business is correct.
- Sending daily reports to the sales manager, and giving him updates of the business status.
- Determining and developing the monthly budget for the daily expenses of the business branch.
- Developing and executing plans to reach the monthly sales target.
- Planning the sales and promotion for all products (new arrivals - fast moving - slow moving)
- Supervising the sales of all marathons registration tickets in the northern region of Lebanon.
- Managing the coordination between all participants and the Association in order to provide best event (marathon) production.
- Promoting the event (marathon) on all the targeted participants (schools, universities, associations, politic parties, citizens, etc..)
- Providing support to the sales team in order to deliver the best presentations.
- Assisting the marketing manager and supporting the marketing team with marketing activities.
- Assisting with the production of marketing materials and literature.
- Coordinating the production of a wide range of marketing communications; such as booklets, flyers, brochures.
- Providing support for marketing events and exhibitions; such as yearly festivals, outdoors-open day; in order to build a branded image.
- Assisting with the collation of information for promotional literature.
- Writing articles and promotional material for the school; such as press release, and promotional offers.
- Uploading marketing material to online libraries.
- Updating and maintaining the marketing department's documentation and databases.
- Managing events, booking venues and ordering marketing materials, in order to increase the school's awerness