عامر جميل

 Developed a strategic growth base - business development, brand development and market intelligence.
 Handled all agency daily operations.
 Successfully led the sales & marketing teams.
 Successfully led the graphic designer team.
 Key account handling.
 Successfully conducted Account Planning and business growth strategies.
• Brainstormed new and creative concepts & strategies alongside sales and after-sales teams.
• Successfully handled ARAMCO Flower Festival 2014-15 as Project Manager handling all fields- Fabrication, Advertising & Execution.
• Successfully handled prestigious accounts; Mobily, Al Jomaih (GM), & Petro Kemiya (Sabic Affiliation) as Account and Business Development Manager.

• Developed & implemented marketing strategies & programs to support direct-sales & social media channels.
• Successfully carried out Business development activities and generated new business.
• Planned & executed Brand & Sales Promotion activities through conventional & digital platforms.
• Initiated and developed Advertising Campaigns and media budgets to be presented at senior management level. Measured and reported performance of all marketing campaigns, and accessed against goals (ROI).
 Developed In-house creative, photographic and advertising department and Re-Launched the brand.
 Successfully launched & managed customer loyalty & membership program.
 Re-launched new website of brand with complete digital marketing & social media support in order to increase online shopping experience.
 Successfully launched 16 new branches with enhanced profitability strategy.
 Successfully launched brand/ product seasonal magazine with accomplished super models.
 Successful carried out product’s pre-launch evaluation activity through different branches & cities.
 Handled all the seasonal & promotional Advertising campaigns and Media strategy.
 Successfully launched 3 seasonal TV Promotional campaigns and various activities or sales promotions.
 Led all branding activities via showrooms and across nation.
 Set up Market Intelligence unit.

• Brainstormed new and creative concepts & strategies alongside sales and after-sales teams.
• Build up a new Marketing, Advertising & Creative Department for the Metro Shoes in 2011.
• Restructured and redesigned corporate website of Metro shoes, handled all digital campaigns, along with SEO, SEM via web site and social media channels that achieved 500% growth in sales focusing online sales in 2012.
• Development of brand awareness and online reputation
• Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company’s target customers. Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Launched effective marketing and brand enhancement strategies for Metro Shoes achieving 36% of sales growth in FY 2012-13 years which fetched the revenue of Rs.1 Billion.

A full services advertising agency with a diverse portfolio of national and international brands.

Achievements
 Led design department and handled 10 persons team.
 Headed all big client service meetings and converted them into business/ advertising campaigns.
 Lead the 6 persons, TVC concepts & production team as creative head.
 Successfully conducted launch events of different brands - related products.
 Successfully conducted pre-marketing campaigns’ qualitative consumer research (Focus groups) in different cities of Pakistan.
 Conceptualized and Execution of brand promotion & BTL activities Nationwide.
 Led Photographic section for products and campaigns.
 Develop 6 brands including CI, Packaging & launch advertising campaign.
• Re-launched 3 brands (Cooking Oil, Confectionary, & Fashion) and carried out brand development activities at national level with association of brand ambassadors from TV.
• Successfully participated in exhibitions & organized other events like conferences, seminars, etc.
• Provided Client Servicing through a dedicated team to Key Accounts and Alliance partners.
• Supervised a team of Sales Executives, Graphic & Web designers and Production team.
• Successfully handled print, online and electronic media.
Complete knowledge of operating designing software
(Photo Shop, Illustrator, In Design, Corel Draw, Freehand &MS office).
• Handling all advertising campaigns, Product Packaging & Creative Designs.
• Complete knowledge of printing processing of design.
• Creating corporate banding & Logos.