Brand ~ Advertising ~ Art Direction ~ G. Designing
advertising agency
Total years of experience :10 years, 3 Months
Developed a strategic growth base - business development, brand development and market intelligence.
Handled all agency daily operations.
Successfully led the sales & marketing teams.
Successfully led the graphic designer team.
Key account handling.
Successfully conducted Account Planning and business growth strategies.
• Brainstormed new and creative concepts & strategies alongside sales and after-sales teams.
• Successfully handled ARAMCO Flower Festival 2014-15 as Project Manager handling all fields- Fabrication, Advertising & Execution.
• Successfully handled prestigious accounts; Mobily, Al Jomaih (GM), & Petro Kemiya (Sabic Affiliation) as Account and Business Development Manager.
• Developed & implemented marketing strategies & programs to support direct-sales & social media channels.
• Successfully carried out Business development activities and generated new business.
• Planned & executed Brand & Sales Promotion activities through conventional & digital platforms.
• Initiated and developed Advertising Campaigns and media budgets to be presented at senior management level. Measured and reported performance of all marketing campaigns, and accessed against goals (ROI).
Developed In-house creative, photographic and advertising department and Re-Launched the brand.
Successfully launched & managed customer loyalty & membership program.
Re-launched new website of brand with complete digital marketing & social media support in order to increase online shopping experience.
Successfully launched 16 new branches with enhanced profitability strategy.
Successfully launched brand/ product seasonal magazine with accomplished super models.
Successful carried out product’s pre-launch evaluation activity through different branches & cities.
Handled all the seasonal & promotional Advertising campaigns and Media strategy.
Successfully launched 3 seasonal TV Promotional campaigns and various activities or sales promotions.
Led all branding activities via showrooms and across nation.
Set up Market Intelligence unit.
• Brainstormed new and creative concepts & strategies alongside sales and after-sales teams.
• Build up a new Marketing, Advertising & Creative Department for the Metro Shoes in 2011.
• Restructured and redesigned corporate website of Metro shoes, handled all digital campaigns, along with SEO, SEM via web site and social media channels that achieved 500% growth in sales focusing online sales in 2012.
• Development of brand awareness and online reputation
• Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company’s target customers. Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Launched effective marketing and brand enhancement strategies for Metro Shoes achieving 36% of sales growth in FY 2012-13 years which fetched the revenue of Rs.1 Billion.
A full services advertising agency with a diverse portfolio of national and international brands.
Achievements
Led design department and handled 10 persons team.
Headed all big client service meetings and converted them into business/ advertising campaigns.
Lead the 6 persons, TVC concepts & production team as creative head.
Successfully conducted launch events of different brands - related products.
Successfully conducted pre-marketing campaigns’ qualitative consumer research (Focus groups) in different cities of Pakistan.
Conceptualized and Execution of brand promotion & BTL activities Nationwide.
Led Photographic section for products and campaigns.
Develop 6 brands including CI, Packaging & launch advertising campaign.
• Re-launched 3 brands (Cooking Oil, Confectionary, & Fashion) and carried out brand development activities at national level with association of brand ambassadors from TV.
• Successfully participated in exhibitions & organized other events like conferences, seminars, etc.
• Provided Client Servicing through a dedicated team to Key Accounts and Alliance partners.
• Supervised a team of Sales Executives, Graphic & Web designers and Production team.
• Successfully handled print, online and electronic media.
Complete knowledge of operating designing software
(Photo Shop, Illustrator, In Design, Corel Draw, Freehand &MS office).
• Handling all advertising campaigns, Product Packaging & Creative Designs.
• Complete knowledge of printing processing of design.
• Creating corporate banding & Logos.