Media Planner
Mindshare
Total years of experience :19 years, 4 Months
• Working with the client and the account team to understand the client's business objectives and Media strategy.
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
• Making decisions on the best form of media for specific clients and campaigns.
• Undertaking research and analysing data using specialist industry resources.
• Identifying target audiences and analysing their characteristics, behaviour and media habits.
• Presenting proposals, including cost schedules, to clients.
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
• Working with colleagues, other departments and media buyers either in-house or in a specialist agency.
• Making and maintaining good contacts with media owners Managing client relationships to build respect and trust in your judgement.
• Maintaining detailed records.
• Evaluating the effectiveness of campaigns in order to inform future campaigns.
• Finding and screening suppliers
• Maintaining a positive inflow of raw material to meet projects deadline.
• keeping cost of production within budget
• Finding new resources to create a competitive edge quality and cost wise
• Managing overseas shipments with several forwarders to keep cost at a minimum and delivery deadlines.
• Evaluating vendors for pricing and quality
• Completing purchase orders and keep track of incoming and outgoing orders
• Manage and follow up all import and export shipments: prepare required paperwork, check with carriers and freight forwarders for costs and transit time to proceed with the most efficient offer.
• Awareness of procedures and customs requirements for clearance at destination
• To handle and grow an established customer base, selling from an existing product range.
• To find new customers and develop strong viable business relationship.
• To network within the promotions industry.
• To identify and exploit new profitable opportunities for sales and marketing.
• To develop new viable products and concepts for the customer base.
• To identify trends in the market and update the directors of the business accordingly.
• Monitor competitor activity and report back accordingly.
• Negotiating contracts and organising sales visits
• Demonstrating/presenting products
• Distribution of wide range of product including facial makeup remover, shampoo, conditioner, and Wet Napkins on the market.
• Recruited and supervised sales and promotion teams in supermarkets within Beirut and Mont Liban
• Managed team of delivery and money collection.