Bader Al Anazi

• Participates in the development and implementation of the Business Finance plans, in line with the corporate objectives.
• Drives Consumer BU’s service, product and promotion profitability analysis on a quarterly, yearly and per request basis as well as product pricing review, subs acquisition and retention costs assessments to support BUs in optimizing product/service portfolio.
• Develops and provides recommendations to Consumer BU Marketing and Sales teams regarding product portfolio actions (e.g. grow, exploit, restructure, retire) to support the sales planning and management and profitability improvement opportunities.
• Liaises with Consumer BU to conduct financial and commercial evaluations of partnerships with the sales channels.
• Reviews pricing for new Consumer BU products and for existing products with pricing changes to provide appropriate recommendations based on financial strategies and market knowledge.
• Manages financial assessment of Consumer BU’s customer retention offers and ensures alignment with BU teams regarding improvement opportunities.
• Support in setting financial - related customer management policies i.e. recovery threshold & payment plans for Consumer BU customers.
• Directs and manages the Consumer Business Finance Department mandates, providing leadership and facilitating work processes in order to achieve high performance standards.
• Manages and controls change in the Consumer Business Finance Department providing guidance and support, necessary for continuous improvement.
• Ensures compliance with organizational policies, procedures and quality standards in the Consumer Business Finance Department.

• Define sales strategies and plans, and set targets in coordination with Planning & Performance
• Establish priorities for action and set down procedures and policies for effective achievement of sales targets
• Ensure sales strategy supports the overall segment strategy
• Carry out sales planning activities for retail, distribution, door-to-door and virtual channels
• Cascade sales targets across different dimension, i.e. by outlet, by channel, by district, by region, by employee, etc.
• Conduct cost analysis studies, regarding outlets’ and employees’ performance and productivity
• Provide Human Resources with the needed input and information to manage sales employees incentives programs (Hafiz)
• Plan and review micro-segmentation activities across sales channels
• Monitor Personal sales performance through STC CSOs
• Monitor partners’ sales performance and compliance with agreements
• Consolidate performance measures and produce monthly consolidated reports to support the interpretation of operational results and performance
• Identify and highlight operational and performance problems
• Identify and implement policies and procedures for fraud management across sales channels

• Manage all directly-owned sales channels ( 10 Regions, 80 CSOs and 700 employees)
• Enhance the customer experience in CSOs
• Support Sales Planning in development of sales strategy and plan for own districts
• Consolidating and validate input for sales plan and budgets from districts’ distribution channels
• Define and ensure implementation of retail and direct distribution channels strategy
• Identify and design direct sales improvement initiatives to enhance the customer experience and sales quality
• Monitor Personal sales performance through CSOs, flagships and kiosks
• Identify and highlight operational and performance problems and provide support on how to fix them
• Provide logistical follow-up support for the sales offices in the districts in coordination with Sales Support
• Manage Hajj and Omrah projects

• Leading sales team in Northern Border region.
• Set sales plans.
• Ensure achieving financial and quality objectives.
• Regular operational visits for sales offices.
• Participate in local activities (social and official) to enhance STC image in the region.
• Team support.
• Introduce benchmarking reports the region.
• Ensure high level of customer satisfaction in the region.
• Member in Northern - Border managerial committee.
• All other activities of sales manager.

• Leading a group of Engineering Tools & Database.
• Preliminary design tasks for a new tendering.
• Be a team member to run the evaluation of the tenders’ offers.
• Wireless test, measurement equipments and surveys tools support.
• Development and enhancement of projects tracking system.
• Development and enhancement of design processes: Interfacing with the QA department.
• Deep Studies of any new wireless product, feature or solution proposal.
• Generic design procedures and guidelines.

• Preventive and corrective maintenance activities for GSM sites.
• Daily and weekly reports.
• Joining Performance Acceptance Test (PAT) for GSM sites.
• Monitoring spare part status in Al-Jouf warehouse

• Design new GSM sites.
• Initial and final survey.
• Traffic analysis and do required actions (expansion, new site and site movement).
• Survey for villages

• Project management activities for northern Border region.
• Progress reports for all existing projects.
• Preventive and Corrective maintenance activities.
• Technical and financial evaluation for new contractors.